001-The Sidwell Set- 21 days to organic growth

The Sidwell Set is a 21 day plan that helps any business to grow organically using the LMR Octagon’s 9 principals.

Chat Gpt says growing a business organically means the following:
Growing a business organically refers to expanding through internal strategies rather than external methods like mergers or large advertising spends. It focuses on:

1. **Building a Loyal Customer Base**: Creating strong relationships with customers to encourage repeat business and referrals.
2. **Content Marketing**: Using valuable content to attract and retain customers through blogs, social media, or email.
3. **SEO**: Enhancing website visibility on search engines to draw more organic traffic.
4. **Social Media Engagement**: Growing an audience by interacting authentically on social platforms.
5. **Product/Service Improvement**: Continuously improving offerings to meet customer needs, leading to natural growth.
6. **Networking and Partnerships**: Developing relationships with other businesses and influencers for mutual support and exposure.

This approach tends to be slower but builds a solid, sustainable foundation.

The Sidwell Set by Lamar Sidwell Turns that on its head and gives you a step by step detailed plan to carry out your business growth.

1. Day ONE

[Organization COMMAND]

2. 1. Leadership is your cursor from A to B
2. Leadership disects tasks into small tasks before building
3. Leadership builds first building block with via courage
4. Leadership continues to disect and build via team
5. Leadership builds character via your business and personal relationships
6. Leadership is replicating your strongest team member to form other leaders
Why[Organization COMMAND]
1
2
3
4
5
6

3. [Organization COMMAND] Goals
Know your values before going into any
leadership role..
Gain 100% confidence in your ability to lead and form a team!
Set the stage to attract the right talent for your business in order to grow exponentially and replicate
your abilities as well as your collegues abilities
into every person working with you...

4. [Organization COMMAND] Challenges
Most CEOs are not articulate about their values therfore
do not deliver a clear desired cultural outcome ....
This makes the company morale confused and have no direction
Only few CEOs show a unique system for holding themselves and their staff accontable to achieve
results..

5. Most CEOs are not articulate about their values therfore
do not deliver a clear desired cultural outcome ....
[Organization COMMAND] Steps
Learn the 8 virtues of the LMR_Shido® and memorize
them in order to present them orally...
Learn how to use the LMR_Shido® at work, self and at home and memorize in order to present them orally...
Fill in the LMR_Shido® worksheet to help you memorize the virtues and how to use them at work, for yourself
and at home!

6. 1. Leadership is your cursor from A to B
2. Leadership disects tasks into small tasks before building
3. Leadership builds first building block with via courage
4. Leadership continues to disect and build via team
5. Leadership builds character via your business and personal relationships
6. Leadership is replicating your strongest team member to form other leaders
[Organization COMMAND] LMR_Shido®
//Basics
1 2 3
456
7 8

8. [Organization COMMAND] LMR_Shido®
//Introduction
All great companies and
individuals set a high
standard of professionalism,
ethos, and values. It sets them
apart and helps them earn the
respect of their
colleagues, clients,
competitors, and communities.
By earning respect, it
optimizes profit, provides an
advantage and fosters growth.
Earning respect will generate
positive references, repeated
business, and referrals. At the
same time, it will enhance
relationships and help build a
reputation that will attract
more clients, listings and
sales. In simple words build
customers for life.
In line with my Goal, I have
borrowed a Code Of Honour (COH)
comprising 8 principles to help
in becoming the best. It will
also help in achieving lifelong
and fulfilling
success in our business and in
our lives.
I have borrowed my “COH” from an acient
Japanese tradition called the Bushido
Principles, however I have adapted the
principles in my own way through visual
representations copywrighted to LMR
Media. It is called the LMR_Shido® In
the following pages you will learn about
the Bushido Tradition and how you can
apply it into your life
everyday.

9. The Bushido code of conduct,
closely tied to Samurai culture,
played an important role in the
expansion of Asian art, Japanese
values, and many important
traditions like tea ceremonies and
the art of samurai sword-making. An
unwritten code of chivalrous
behavior, Bushido later became the
basis for the teaching of ethics in
Japan, with principles that still
remain relevant today. Below, our
editors explore the history of the
Bushido, or Samurai code, along
with modern interpretations of how
the code can be applied to everyday
life.
WHAT IS BUSHIDO?
Bushido is a code of conduct that
emerged in Japan from the Samurai,
or Japanese warriors, who spread
their ideals throughout society.
They drew inspiration from
Confucianism, which is a relatively
conservative philosophy and system
of beliefs that places a great deal
of importance on loyalty and duty.
The Bushido code contains eight key
principles or virtues that warriors
were expected to uphold.
1 2 3
456
7 8

10. yu
COURAGE
Hiding like a turtle in a shell
is not living at all. A true
warrior must have heroic courage.
It is absolutely risky. It is
living life completely, fully,
and gracefully.

11. gi
JUSTICE
Be honest throughout your dealings
with all people. Believe in justice,
not from other people, but from
yourself. To the true warrior, all
points of view are deeply considered
regarding honesty, justice and
integrity.

12. fsci
SELF-CONTROL
Self-control means adhering to
this code under all circumstances,
when with others and when alone.

13. chu
LOYALTY
Warriors are responsible for everything
that they have done and everything that
they have said, and all of the
consequences that follow. They are
immensely loyal to all of those in
their care.

14. meiyo
HONOR
Warriors have only one judge of
honor and character, and this is
themselves. Decesions they make and
how these decisions are carried out
is a reflection of whom they truly
are.
ORIGIN OF THE BUSHIDO CODE

15. rei
RESPECT
True warriors have no reason to be
cruel. They do not need to prove
their strength. Warriors are
curteous even to their enemies.
Warriors are not only respected
for their strength in battle, but
also by their dealings with
others.

16. makoto
INTEGRITY
When warriors say that they will
perform an action, it is as good as
done. Nothing will stop them from
completing what they say they will
do. They do not have to “give theur
word.” They do not have to “promise.”

17. jin
COMPASSION
Through intense training and
hardwork the true warrior becomes
quick and strong. They are not as
most people. They develop a power
that must be used for good. They
have compassion. They help their
fellow man at every opportunity.

18. gi
JUSTICE
yu
COURAGE
jin
COMPASSION
rei
RESPECT
makoto
INTEGRITY
meiyo
HONOR
chu
LOYALTY
fsci
SELF-CONTROL
Hiding like a
turtle in a shell
is not living at
all. A true war-
rior must have
heroic courage.
It is absolutely
risky. It is
living life com-
pletely, fully,
and gracefully.
Be honest
throughout your
dealings with
all people. Be-
lieve in jus-
tice, not from
other people,
but from your-
self. To the
true warrior,
all points of
view are deeply
considered re-
garding honesty,
justice and in-
tegrity.
Self-control
means adhering
to this code
under all cir-
cumstances, when
with others and
when alone.
Warriors are re-
sponsible for
everything that
they have done
and everything
that they have
said, and all of
the consequences
that follow.
They are im-
mensely loyal to
all of those in
their care.
Warriors have
only one judge
of honor and
character, and
this is them-
selves. Dece-
sions they make
and how these
decisions are
carried out is a
reflection of
whom they truly
are.
True warriors
have no reason
to be cruel.
They do not need
to prove their
strength. Warri-
ors are curteous
even to their
enemies. Warri-
ors are not only
respected for
their strength
in battle, but
also by their
dealings with
others.
When warriors
say that they
will perform an
action, it is as
good as done.
Nothing will
stop them from
completing what
they say they
will do. They do
not have to
“give theur
word.” They do
not have to
“promise.”
Through intense
training and
hardwork the
true warrior be-
comes quick and
strong. They are
not as most
people. They de-
velop a power
that must be
used for good.
They have com-
passion. They
help their
fellow man at
every opportu-
nity.
[Organization COMMAND] The
Pillars of The Bushido

19. The word “bushi,” a synonym for
warrior, serves as a root for the word
“Bushido.” The word Samurai roughly
translates to “those who serve,” but
has come to mean warrior. To understand
the foundation of the Bushido code, one
must examine the history of the
Samurai.
The history of the Samurai begins in
the eighth century, when armed
supporters of wealthy landowners began
to be known as Samurai. Toward the end
of the 12th century, power in Japan
shifted and the Kamakura Shogunate
military dictatorship was established.
During this time, leaders popularized
the use of Samurai and codified their
privileged status.
Following a period of unrest, when
Mongol invasion destabilized the
government leading to the end of the
Kamakura period towards the end of the
14th century, there was a long era of
peace under the Tokugawa Shogunate.
During this period of peace and
prosperity, the Samurai were no longer
required to provide military force;
instead, they were asked to lead civil
governance. Slowly, their role
transitioned from being a type of knight
to encompassing the responsibilities of a
government official.
In the Tokugawa period, the Japanese art
forms popular among the Samurai began to
flourish. These included tea ceremonies,
rock gardens, flower arranging, and a
unique Japanese painting style that was
developed during Edo period.
The ordinance of the Military Houses or
the Buke shohatto, was issued in 1615 and
the Samurai were called upon to train not
only in strength, but also in civility and
politeness. It was during this time that
the Bushido principles emerged as the code
of conduct for Japanese people at large,
influenced heavily by the Samurai as well
as Buddhism and Confucianism. The notion
of the Samurai was cemented as the epitome
of refined manhood. Overall, the Bushido
code calls for an appreciation and respect
for life, and teaches that people should
lead by example, express benevolence, and
show mercy.
[Organization COMMAND] Origion of
The Bushido Code

20. Imagine if you can
download this information
in your mind so in fuure
meetings you can empower
your current and
future work force,
motivate them and instill
a sense of direction in
their lifes which
ultimately works
automatically while you
sleep.
The following
are the rules by
which
courages
commanders
should act in
their
personal and
professional
lives.

21. Samurai
defined
courage [yu]
as
deciphering
what is right
and wrong and
then taking
action
Work:
Admit
your
mitakes
and try
to
better
them
Self:
Journal
about
your
fears
and how
to
conquer
them
Home:
Confess
any
hidden
truths
to
those
you are
closest
with

22. [gi] Justice
is a core
value of the
samurai
because of
the
importance of
fairness and
upstanding
moral
character
Work:
Avoid
patici-
pating
in
office
gossip.
Self:
Adhere
to
personal
code of
conduct
Home:
Mediate
con-
flicts
between
friends
or
family.

23. [fsci]
Self-control
in the
LMR_SHIDO®
code means
adhering to
this code
under all
circumstanc-
es, when to-
gether and
alone.
Work:
Focus on
profes-
sional
obje-
tives
rather
than
office
dynam-
ics.
Self:
Abstain
from
nega-
tive
tempta-
tions
like
getting
lost in
social
media.
Home:
Avoid
bring-
ing up
pres-
sure
points
at
large
family
gather-
ings.

24. [chu]loyalty
stay true to
yourself
first. When
fealty is
given to an-
other, this
must not be
abandonded
even under
difficult
situations .
Work:
Tell
your
superi-
ors when
you see
a team-
mate
doing
good
work.
Self:
Stick
to your
moral
convic-
tions
even
under
pres-
sure.
Home:
Stand
by
those
around
you
even
under
duress.

25. [meiyo]Samura
i are defined
by their
honor, mean-
ing they
lived by a
higher code
of conduct
and answered
to their
responsibili-
ties.
Work:
Complete
all
tasks
that you
are
assigned
on time.
Self:
Main-
tain
your
person-
al
charac-
ter
whether
alone
or with
others.
Home:
Make
sure
younger
family
members
show
respect
for
elders.

26. [rei]
Warriors show
respect by
listening to
their superi-
ors and
acknowledging
their regard
for the expe-
rience of
others.
Work:
Acknowl-
edge
all
opin-
ions.
Self:
Show
self re-
spect by
eating
well and
exercis-
ing.
Home:
Say
thank
you for
all
acts of
kind-
ness.

27. [makoto]
Integrity en-
tails living
honestly and
sincerely,
which is
neccessary to
uphold all
eight vir-
tues.
Work:
Live up
to your
greatest
poten-
tial at
all
times.
Self:
Hold
yourself
to a
higher
standard
through
self-
reflec-
tion.
Home:
Do not
tell
white
lies to
aviod
difficul-
ties.

28. [jin]
Manifest love
and empathy
through
exercising
patience,
which is a
key focal
point for the
warrior.
Work:
Pick up
the
slack
when you
see your
col-
league
is over-
whelmed.
Self:
Do not
be too
hard on
your-
self.
Practice
forgive-
ness and
self
love.
Home:
Be pa-
tient and
under-
standing
when a
loved one
apologiz-
es.

29. “I Incresed My Staff’s Morale by 5x in 30 days”
I used the LMR_Shido octagon when my workforce was feeling
down and it was amazing that just instilling a system of
bliefs and orally presenting and discussing them with your
team made alot of difference. I loved the worksheets and how
it is clear and conciece. Tracy Spencer
Meet Tracey, A fashion designer. Tracy
loves to design garments, shoes and
bags. She enjoys sharing her unique
designs to the world and help people
look sharp and funcky. People love
Tracy’s collections, they support Tracy
and buy from here stores. Tracy is
doing very well, she goes on vacations
and spends quality time with her
family. However she has noticed that
after COVID her staff where coming into
work with no direction and de-
motivated. There were lots of errors in
stitching the garments and the
proprtions were not as she was used to.
She relized that the time away from
work during the COVID pandemic affected
the morale of her workforce. Tracy
used the LMR_Shido®, presented the
virtues to her staff and applied it
into her personal life. After 1 month
of presenting the virtues and living
upto them, Tracy’s moral and her staffs
moral soared which as a result
increased the quality of the companies
garments as well as increased the
revenue of the company by 5x.

30. The Hard Way The Easy Way
Stay doing the same thing expecting
different results [Insanity]....
Keep your staff ignorant and not in the know and waste time doing the same....
Go into work with no purpose or values and in time be demotivated...
Follow these virtues to the letter....
Apply the ancient pillars inot you personal and business life to get ahead...
Breed confidence into yourself and workforce by practicing these vistues...

31. While this first step may seem mundane to you, but it’s your foundation. And you can not be good
at anything if your foundations are weak. As Descartes said “I think, thefore I am”. He said this
because this is an absolute truth and certainty.
Write down the pillars in each box, meaning and how to use them at work, self and home
Name :
Date:
Draw Japaneese Characters below in order.
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
1 2 3 4
5 6 7 8

32. While this first step may seem mundane to you, but it’s your foundation. And you can not be good
at anything if your foundations are weak. As Descartes said “I think, thefore I am”. He said this
because this is an absolute truth and certainty.
Write down the pillars in each box, meaning and how to use them at work, self and home
Draw Japaneese Characters below in order.
Name :
Date:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Work:
Description:
Self:
Home:
Hiding like a turtle in a shell is not living at all. A true warrior must have
heroic courage. It is absolutely risky. It is living life completely, fully,
and gracefully. Courage [yu]is as deciphering what’s right and wrong and then
taking action.

Be honest throughout your dealings with all people. Believe in justice, not from
other people, but from yourself. To the true warrior, all points of view are
deeply considered regarding honesty, justice and integrity.
1 2 3 4
5 6 7 8

33. [Organization COMMAND] Why Team
Building
Without people a company cannot grow. The saying claims
“You don’t build a business then people, you build the people
which then build the business”.
When you have peoople working with you, you can
delgate tasks to the better person suited for that
task
People attarct people, meaning that if you have a
great system of hiring people, and building them up
word of mouth get out and you will have a qeue of
people linning up to work in your organization.

34. [Organization COMMAND] Team Building Goals
To recruit the perfect candidate to build the right team..
Compatibility with other team mebers is key..
Gain 100% confidence in your recruiting method before
you launch a recruiting campagin!

35. [Organization COMMAND] Team Building
Challenges
Most recruiting agencies do not know how to pick the
right team meber for your business..
This makes it immposible for your company to grow the way you want it to...
If there are recruiters that can pick the right candidates they are very expensive and are already
working for fortune 500 companies, meaning that they
will not serve you...

36. [Organization COMMAND] Team Building
Steps
Use the dodecagon
When you have peoople working with you, you can
delgate tasks to the better person suited for that
task
People attarct people, meaning that if you have a
great system of hiring people, and building them up
word of mouth gets out and you will have a qeue of
people linning up to work in your organization.

37. [Organization COMMAND] Team Building
Formula/Recriting/Market
Formula = GEM + ARCHITYPE + BRAIN QUADRANT + DEMOGRAPHIC

38. 1 2 3
456
7 8 9
101112
garnet
JANUARY
amethyst
FEBREUARY
aquamarine
MARCH
diamond
APRIL
emerald
MAY
pearl
JUNE
ruby
JULY
peridot
AUGUST
peridot
SEPTEMBER
tourmaline
OCTOBER
topaz
NOVEMBER
turquoise
DECEMBER

39. 1 2 3
456
7 8 9
101112
dec 22/ jan 19
MAGICIAN
jan 20/ feb 19
INNOCENT
feb 20/ Mar 20
CREATOR
mar 21/ apr 19
RULER
apr 20/ may 20
EVERYMAN
may 21/ jun 20
JESTER
jun 21/ jul 22
CAREGIVER
jul 23/ aug 22
HERO
aug 23/sep 22
SAGE
sep 23/ oct 22
LOVER
oct 23/ nov 21
OUTLAW
nov 22/ dec 21
EXPLORER

40. Blue Quadrant (UPPER Left brain)
The upper left quadrant is a combination of left brain logic and
upper brain intellect. People who prefer to operate in this
quadrant are what we are going to call “Analyzers”. How do you
spot one? Easy. Blue Quadrant Analyzers appear unemotional, they
are not interested in your feelings, they want facts. If you are
writing a proposal, they will want the recommendation up front,
the information to be brief and precise, and your ideas to be
supported and substantiated. No waffle. No pie in the Sky. Give
them the numbers.
They are obsessed with detail and accuracy and will study graphs
and charts as carefully as they will your words. In opening a
communication with them, forget platitudes and niceties. Be
respectful, but get to the point. They don’t want write back and
answer your questions about their health or family holiday. And
they won’t.
Yellow Quadrant (UPPER Right Brain)
The upper right quadrant is where the right brain’s imagination
meets the intellect of the upper brain’s necortex. People who
combine these thinking preferences are explorers. This quadrant is
diametrically opposed to the proceess focused organizers of the
green quadrant, and so it should be no surprise to find that
Explorers do not enjoy sttep by step explanations. Instead, they
want to see the big picture and then given a conceptual framework so
that they can explore the subject and not be limited by current
knowledge and data. They prefer imagery to facts and figures, and
like spontaneity and experimentation. The Yellow quadrant is where
the crative thinkers live.
Explorers are good at getting things started but bad at getting them
done. You’ll find them unstructured in writing, but brimming with
ideas and enthusiasm.
Green Quadrant (LOWER Left Brain)
The lower left green quadrant combines left brain logic with the
emotions of the lower brain’s limbic system. This is where
Organizers belong.
The green quadrant is all about safekeeping. Organizers are
conspicuous because of their love of systems and process. They are
innately risk averse and like to take things one step at a time.
They like to be spoon fed information.
They hate ambiguity and uncertainty. They don’t take chances. On
the upside greens always know theeir stuff. Their active emotions
mean they will respect your feelings and appreciate your efforts.
But on the down side, they can appear painfully anal retentive.
Red Quadrant (LOWER Right Brain)
The lower right red quadrant is where the right brain’s
imagination works with the lower brain’s emotions. In the
language of HBDI, they are Sensors. As the layout of the model
suggests, sensors are diametrically opposed to the blues. While
the Blues are worrying about the facts and the numbers, the Reds
are all about people and feelings. They are passionate and will
react spontaneously to whatever you write. Their correspondence
is like ping pong. They like it to go back and forth. They would
prefer face to face communication, and struggle with too much
data, and too many charts and diagrams. Written communication is
probably not their strong suit because their emotions run high
and it’s not always the best medium for them to express their
feelings. They are highly enthusiastic group but, when facts get
in the way of human issues, they soon suffer from frustration,
and this can lead to anger. Reds are always sensitive to your
feelings and want to know about your health and family.

41. generation
DEMOGRAPHICS
BABY BOOMERS
1946 TO 1964
BABY BOOMERS 
1946 TO 1964
Current Age: 57 to 75
Generation Size: 71.6 million
Baby Boomers have an average net worth of $1,066,000 and a 
median net worth of $224,000.
Media Consumption: Baby boomers are the biggest consumers of 
traditional media like television, radio, magazines, and newspa-
per. Despite being so traditional, 90% of baby boomers have a 
Facebook account. This generation has begun to adopt more 
technology in order to stay in touch with family members and 
reconnect with old friends.
Banking Habits: Boomers prefer to go into a branch to perform 
transactions. This generational cohort still prefers to use cash, 
especially for purchases under $5.
Shaping Events: Post-WWII optimism, the cold war, and the 
hippie movement.
What's next on their financial horizon: This generation is experi-
encing the highest growth in student loan debt. While this might 
seem counterintuitive, it can be explained by the fact that this 
generation has the most wealth and is looking to help their chil-
dren with their student debt. They have a belief that you should 
take care of your children enough to set them on the right 
course and don't plan on leaving any inheritance. With more 
Americans outliving their retirement fund, declining pensions, 
and social security in jeopardy, ensuring you can successfully 
fund retirement is a major concern for Boomers.

42. Ga
Aq
Em
Ru
Sa
Tp
Am
Di
Pe Pr
To
Ta
DEC 22
JAN 19
Jan 20
Feb 19
Feb 20
Mar 20
Mar 21
Apr 19
Apr 20
May 20
May 21
Jun 20
Jun 21
Jul 22
Jul 23 Aug 22
Aug 23 Sep 22
Sep 23 Oct 22
Sa
Nov 22 Dec 21
Tp
Oct 23
Nov21
To
Blue Yellow
Green Red
Garnet
Magician
Dec 22 - Jan 19
Tanzanite December
January
ANALYZER
GIVE ME
THE FACTS
Blue Quadrant (Left brain)

43. Garnet
Magician
Dec 22 - Jan 19
Tanzanite December
January
Garnet
Innocent
Jan 20 - Feb 19
February
January
Amethyst
Creator
Feb 20 - Mar 20
February
March
Amethyst
Aquamarine
ANALYZER
GIVE ME
THE FACTS
Blue Quadrant (Left brain)
Blue Quadrant (Upper Left brain)
Red Quadrant (Lower right brain) Red Quadrant (Lower right brain)
ANALYZER
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SENSOR
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SENSOR
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Ruler
Mar 21 - Apr 19
MarchAquamarine
AprilDiamond
Blue Quadrant (Upper Left brain)
Yellow Quadrant (Upper Right brain)
ANALYZER
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EXPLORERSHOW ME THE
OPPORTUNITY

44. Everyman
Apr 20 - May 20
AprilDiamond
MayEmerald
Jester
May 21 - Jun 20
May
June
Emerald
Pearl
Caregiver
Jun 21 - Jul 22
June
July
Pearl
Ruby
Hero
Jul 23 - Aug 22
July
August
Ruby
Peridot
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Blue Quadrant (Left brain)
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THE FACTS
Blue Quadrant (Left brain)
Red Quadrant (Lower right brain)
SENSOR
LET’S TALK
ABOUT US
Red Quadrant (Lower right brain)
SENSOR
LET’S TALK
ABOUT US

45. Sage
Aug 23 - Sep 22
AugustPeridot
SeptemberSapphire
Lover
Sep 23 - Oct 22
September
October
Sapphire
Tourmaline
Outlaw
Oct 23 - Nov 21
October
November
Tourmaline
Topaz
Explorer
Nov 22 - Dec 21
NovemberTopaz
Tanzanite December
ANALYZER
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THE FACTS
Blue Quadrant (Left brain)
ANALYZER
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THE FACTS
Blue Quadrant (Left brain)
Red Quadrant (Lower right brain)
SENSOR
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ABOUT US
EXPLORER
SHOW ME THE
OPPORTUNITYEXPLAIN THE
PROCESS
ORGANIZER
Green Quadrant (Lower Left brain)
Yellow Quadrant (Upper Right brain)