1- how to Lead generation for dummies.pptx

Description of how to lead generations

1. 1- Lead generation 

2. Our Topics Lead generation, definition and type The Four Laws of Lead Generation How to build your database How to feed your database every day Tools Leads and verification What are the Search criteria? Who is the Decision maker? Who is Close to the Decision maker? Which time? Assignments?

3. Lead generation

4. Type of Lead generation: 

5. Lead generation is a combination of two things: Prospecting (seeking customers) Marketing (attracting customers)

6. 1- Inbound lead generation Is the process of attracting potential customers to your business through content marketing, social media marketing, and other online marketing channels

7. Inbound lead generation Search engine optimization : Optimizing your website and content so that it ranks higher in search engine results pages Content marketing : Creating and publishing high-quality content, such as blog posts, articles, infographics, and videos, that is relevant to your target audience Pay-per-click advertising : Running paid ads on search engines and other websites Social media marketing : Using social media platforms to connect with potential customers and promote your business

8. Type of inbound lead generation:  Email marketing : Collecting email addresses from potential customers and sending them targeted email messages Lead magnets : Offering valuable content, such as e-books, white papers, and webinars, in exchange for potential customers' contact information Gated content : Offering exclusive content, such as case studies, webinars, and e-books, that potential customers can only access by providing their contact information

9. 2- Outbound lead generation Is the process of reaching out to potential customers directly through cold calling, email marketing, and other direct marketing channels

10. 2- Outbound lead generation Cold calling : Calling potential customers directly and introducing them to your business Email marketing : Sending targeted email messages to potential customers Direct mail: Sending physical mail, such as letters, brochures, and postcards, to potential customers Networking : Attending industry events and connecting with potential customers in person Paid advertising : Running paid ads on search engines, social media, and other websites Partner marketing : Partnering with other businesses to reach their customers

11. Segmentation Identify your target markets. Consider factors such as industry, company size, geographic location, and language needs. Analyze your target markets.  Once you have identified your target markets, take some time to research them in more detail. What are their needs and pain points? What are their cultural preferences? What kind of content do they consume? Segment your target markets . Based on your research, divide your target markets into smaller groups with similar needs and preferences. This will help you to tailor your translation and localization services to each group more effectively. Develop a segmentation strategy for each group . For each group, identify the specific needs and preferences that you need to address. This may include the type of content that you need to translate, the localization services that you need to provide, and the marketing messages that you need to use.

12. Segmentation

13. The Four Laws of Lead Generation Build a database Feed it every day Communicate with it in a systematic way. Service all the leads that come your way.

14. 1. Build Your Database Types of Leads Mets –The people you know, your sphere of influence, such as friends, family, doctors, neighbors, or anyone else you have an association with. Haven’t Mets –The people you don’t know or haven’t met, but would like to conduct business with in the future.

15. 2. Feed it Every Day Types of Leads Collect 10 to 15 emails by using the Tools (adding 10 people to your database daily) Write 15 notes if any: Verify at least 10 emails by using the Tools Set aside time every day to feed your database!

16. Websites for the leads: Types of Leads Website: LinkedIn (Direct and LSPs) Proz ( LSPs) Translator’s cafe ( LSPs) Translation associations: (LSPs)

17. What Type of Business Do You Want?

18. Leads Tools

19. Verification Websites http://verify-email.org/ http://email-checker.net/ http://www.verifyemailaddress.org/ http://mailtester.com/

20. What are the Search criteria? Types of Leads Company name : This is the most basic search criterion, but it can be very effective Industry : You can search for prospects by industry to find companies that are a good fit for your products or services Location : You can search for prospects by location to find companies that are in the same area as you or that serve the same geographic market Job title: You can search for prospects by job title to find people who are responsible for purchasing your products or services Keywords : You can use a variety of keywords to search for prospects

21. Decision maker Vendor manger Recruitment manger HR Supply chain

22. Close to the Decision maker Sales manger Business development manger Project manager Marketing manger Production manger

23. Time Days Time Zoon Morning or night

24. The simple form See the file

25. We have talked about… The Lead Generation Cycle for prospecting The Four Laws of Lead Generation How to build your database How to feed your database every day Tools How to service all leads that come your way

26. Exercise Break into pairs. Come up with as many ideas as you can for ways to expand your Mets database starting today. Share with the class Time: 15 minutes

27. Assignments Power Session Assignments Set up a contact database management system with either a paper filing system or with a software program. Review the list of people you know that you generated after last Power Session. Add any additional people you have thought of or met.

28. Ongoing Assignments Complete 10:5:15:5 Collect 10 business cards. Make 5 phone calls. Send 15 notes or letters. Record your progress on the Success Grid . 2. Review the job aid Support Team Worksheet in your Tool Kit. Fill in any new people you have identified. Think about how you will locate the other individuals.

29. Thank you