1_IDT_Assignment_1_-_My_Bui_updated_.pptx

this is about digital transformation case study

1. Digital Transformation My Bui Prof. Minder Chen

2. Self-Introduction 2 Business Development Manager Overseas study program with top 1% universities High-performing & mid-income students

3. Cases: Case 1: Boden Fashion Case 2: National Express Group Work: Transnational Higher Education 3

4. Boden Fashion Case 1 4

5. Key Insights from the Boden Case Customer-Centric Strategies Data-Driven Decision-Making 5

6. Applying insights to my work in Transnational HighEd Customer-Centric Strategies powered by data Engagement throughout student’s lifescycle IT infrastructure for Predictive Analytics and Hyper Personalization 6

7. Entrepreneurial Opportunities from Boden case 7 Utilizing data analytics for strategic decisions is crucial for entrepreneurial success in the digital realm. Boden’s decision to expand outside the UK was informed by data.

8. Informing future career development Data-driven leader 8

9. National Express Group Case 1I 9

10. Key Insights from the NEG case Multivariate Testing (MVT) Conversion Optimization 10

11. Applying insights to my work Set up MVT for our social media ads - 18 universities, in Australia (6 states), New Zealand, Canada - Testing purchase decision factors for each university 11 Determinants of tertiary level students’ overseas study decision (Das, S., 2015)

12. Entrepreneurial Opportunities from NEG case MVT and Growth Hacking 12

13. Informing future career development • Hyper-personalization Consumer psychologist: student engagement + consumer psychology 13

14. Summary Customer-Centric Strategies Data-Driven Growth Adaptability and Innovation 14

15. Reference Bloomreach.com. (n.d.). Boden Personalizes With Digital Merchandising . Bloomreach . Retrieved October 28, 2023, from https://www.bloomreach.com/en/case-studies/how-boden-personalizes-every-visitors-experience-through-digital-merchandising Columbia Road. (2023, October 28). Growth hacking model for marketing. [Blog post]. Retrieved from https://www.columbiaroad.com/blog/growth-hacking-model-for-marketing Das, S. (2015, March 6). Determinants of tertiary level students’ overseas study decision Eley , J. (2022, September 20). UK clothing retailer Boden sets sights on boosting US sales. Financial Times. October 2023, J. A. 26. (n.d.). How Boden reduced its paid search cost-per-click by 30% in just five months . Retrieved October 28, 2023, from https://www.performancemarketingworld.com/article/1844510?utm_source=website&utm_medium=social Schmidt, D. H., van, D. D., & Weber, U. (2023). The data-driven leader: Developing a big data analytics leadership competency framework. Journal of Management Development, 42 (4), 297–326. https://doi.org/10.1108/JMD-12-2022-0306 Singh, P. (2022, September 20). Boden’s full year sales and profit increase . FashionUnited . https://fashionunited.com/executive/report/boden-s-full-year-sales-and-profit-increase/2022092049734 15