1. Introduction to MIL (Part 1)- Communication, Media, Information, and Technology Literacy.pptx

Introduction to media information literacy

1. 1. Introduction to Media and Information Literacy (Part 1 ) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MIL PPT 01, Updated: October 30, 2016 MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies The learners will be able to… d escribe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2 ).

3. Topic Outline I- Introduction to Media and Information Literacy A - Communication 1 . Definitions 2 . Communication Models B . How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy

4. FORMATIVE ASSESSMENT: RECITATION What is communication? How do we communicate? Why do we communicate?

5. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

6. Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?

7. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

8. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Advocate (A) Channel (C) Audience (B)

9. TRANSMISSION MODELS Gerbner’s Model of Communication (1956)

10. PUBLICITY MODEL c ommunication as display and attention a udience as “spectators” rather than participants or information receivers

11. RECEPTION MODEL “Encoding/ Decoding " model of communication by Stuart Hall (1993) Messages are open to various interpretations.

12. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954 )

13. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)

14. What have you learned about communication after studying the different models? SENDER MESSAGE MEDIUM RECEIVER EFFECT

15. How is communication affected by media and i nformation? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools

16. FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?

17. Analyze and explain this illustration. MEDIA RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION

18. MEDIA AND INFORMATION LITERACY (MIL)

19. MEDIA AND INFORMATION LITERACY (MIL)

20. VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https :// www.youtube.com/watch?v=b-Y6LRIppU4

21. FORMATIVE ASSESSMENT: Graphic Organizer Complete the Venn diagram.

22. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc . UNESCO Media and Information Literacy Curriculum for Teachers http:// faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html http:// juliemartin.org/juliemartin-audiencesreception.pdf http://communicationtheory.org/category/communication-models/page/2 /