1. Introduction to MIL (Part 1)- Communication, Media, Information, and Technology Literacy.pptx

Intro to MIL

1. 1. Introduction to Media and Information Literacy (Part 1) Mr. Arniel Ping St. Stephen’s High School Manila, Philippines Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MIL PPT 01, Updated: October 30, 2016 MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).

3. Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy

4. UNESCO defines Media and Information Literacy as a set of competencies that empowers citizens to access, retrieve, understand, evaluate and use, to create as well as share information and media content in all formats, using various tools, in a critical, ethical and effective way, in order to participate and engage in personal, professional and societal activities.

5. The Philippines is among the first country to adapt Media and Information Literacy as part of basic education curriculum. The Department of Education in the new K-12 Basic Education Curriculum included Media and Information Literacy as part of the Core Subjects under the Communication Learning Area for Senior High School ( SHS ) at Grade 11 or 12 with one semester allocation.

6. The Media and Information Literacy course introduces the learners to basic understanding of media and information as channels of communication and tools for the development of individuals and societies. It also aims to develop students to be creative and critical thinkers as well as responsible users and competent producers of media and information.

7. FORMATIVE ASSESSMENT: RECITATION What is communication? How do we communicate? Why do we communicate?

8. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

9. Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?

10. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

11. RITUAL OR EXPRESSIVE MODEL Communication as a Culture (1985) by James William Carey views communication as "a representation of shared beliefs" communication is defined as "a symbolic process whereby reality is produced, maintained, repaired, and transformed"

12. PUBLICITY MODEL communication as display and attention audience as “spectators” rather than participants or information receivers

13. RECEPTION MODEL “Encoding/ Decoding" model of communication by Stuart Hall (1993) Messages are open to various interpretations.

14. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954)

15. What have you learned about communication after studying the different models? SENDER MESSAGE MEDIUM RECEIVER EFFECT

16. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools

17. FORMATIVE ASSESSMENT: RECITATION How does Facebook serve as a tool for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?

18. Analyze and explain this illustration. MEDIA RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION

19. MEDIA AND INFORMATION LITERACY (MIL)

20. MEDIA AND INFORMATION LITERACY (MIL)

21. VIDEO PRESENTATION Introduction to Media and Information Literacy YouTube Channel: Arniel Ping Retrieved October 26, 2016 from https://www.youtube.com/watch?v=b-Y6LRIppU4

22. FORMATIVE ASSESSMENT: Graphic Organizer Complete the Venn diagram.

23. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html http://juliemartin.org/juliemartin-audiencesreception.pdf http://communicationtheory.org/category/communication-models/page/2/