1. Introduction to MIL (Part 1)- Communication, Media, Information, and Technology Literacy [Recovered].pptx

Communication, Media, Information, and Technology Literacy

1. 1. Introduction to Media and Information Literacy (Part 1) JESSA DESIREE P. PORRAS Communication Models Media Literacy Information Literacy Technology (Digital) Literacy MIL PPT 01, Updated: October 30, 2016 MEDIA AND INFORMATION LITERACY (MIL)

2. Learning Competencies The learners will be able to… describe the nature of communication and the concepts related to it (SSHS); describe how communication is affected by media and information (MIL11/12IMIL-IIIa-1); and identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2).

3. Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models B. How Media and Information Affect Communication C. Media Literacy, Information Literacy, and Technology (Digital) Literacy

4. What is communication? How do we communicate? Why do we communicate? ACTIVITY:

5. TRANSMISSION MODELS Who COMMUNICATOR Says What MESSAGE In Which Channel MEDIUM To Whom RECEIVER With what effect? EFFECT Lasswell’s Communication Model (1948)

6. Identify the following: Communicator/ Sender? Message? Medium/ Channel? Receiver? Effect?

7. TRANSMISSION MODELS Shannon-Weaver’s Communication Model (1948)

8. TRANSMISSION MODELS Westley and MacLean’s Model of Communication (1957) Event or Information (X1, X2, X3 and X4… Xn ) Feedback (f) Advocate (A) Channel (C) Audience (B)

9. TRANSMISSION MODELS Gerbner’s Model of Communication (1956)

10. RITUAL OR EXPRESSIVE MODEL Communication as a Culture (1985) by James William Carey views communication as "a representation of shared beliefs" communication is defined as "a symbolic process whereby reality is produced, maintained, repaired, and transformed"

11. PUBLICITY MODEL communication as display and attention audience as “spectators” rather than participants or information receivers

12. RECEPTION MODEL “Encoding/ Decoding" model of communication by Stuart Hall (1993) Messages are open to various interpretations.

13. RECEPTION MODEL Osgood- Schramm Model Of Communication (1954)

14. RECEPTION MODEL Berlo’s SMCR Model of Communication (1960)

15. What have you learned about communication after studying the different models? SENDER MESSAGE MEDIUM RECEIVER EFFECT

16. How is communication affected by media and information? INFORMATION data, knowledge derived from study, experience, or instruction, signals or symbols knowledge of specific events or situations MEDIA Communication Tools

17. ACTIVITY: How does Facebook serve as a tool for communication? How did Facebook affect the way people communicate with each other? How did Facebook affect the quantity and quality of information available to people?

18. Analyze and explain this illustration. MEDIA RECEIVE INFORMATION DIGITAL TRADITIONAL SHARE INFORMATION LOOK FOR INFORMATION RECEIVE INFORMATION LOOK FOR INFORMATION SHARE INFORMATION

19. The ability to read, analyze, evaluate and produce communication in a variety of media forms. Media Literacy The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate information in its various formats. Information Literacy The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information. Technology (Digital) Literacy MEDIA AND INFORMATION LITERACY (MIL)

20. MEDIA AND INFORMATION LITERACY (MIL)

21. VIDEO PRESENTATION Introduction to Media and Information Literacy https://www.youtube.com/watch?v=b-Y6LRIppU4

22. ACITIVITY: Graphic Organizer Complete the Venn diagram. Media Literacy Information Literacy Technology (Digital) Literacy

23. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. UNESCO Media and Information Literacy Curriculum for Teachers http://faculty.georgetown.edu/irvinem/CCTP748/Carey-summary-comm-culture.html http://juliemartin.org/juliemartin-audiencesreception.pdf http://communicationtheory.org/category/communication-models/page/2/