10 Cheat Codes I Learned While Scaling to $400m While Founding Yext with Roam's Founder Howard Lerman, Founder @ Roam, Yext, & Confide

SaaStr Europa 2024

2. 10 Cheat Codes I Learned While Scaling to
$400m While Founding Yext
Howard Lerman
Founder
Yext, Confide, Roam

3. 10
Storytelling Like The
Beatles
Do Live Demos

5. Memorize Your Lines
Finish it Now

6. 9
No 1:1s

7. 8
Tim Cook & Sunday Night Meetings

8. 7
Advisor Led-Growth

9. 6
Advisor Led-Growth

10. 6
Not All Growth is Created Equal

11. 5
Teddy Roosevelt & 5 Minute Meetings

12. 4
“I’ve never had a bad day with customers”
-Jim Steele, Saleforce President

13. 3
Bill Campbell & Board Chair

14. 2
Do Not Delegate

15. Order
Legal, Accounting, HR, Strategic Finance,
Operations, Demand Gen, Sales, Customer
Success, Engineering, Storytelling,
Recruiting … Product Market Fit

16. 1
Founder is the only permanent title.
Remember it’s your company.
Beware the expert playhouse.
Build your own house soup-to-nuts.
Apple reinvented retail.
Tesla reinvented car purchase
International is the Adventure of a Lifetime
Have Fun!

17. Thank You!