10 surprising instagram facts

melkischoller 10,096 views 14 slides Mar 31, 2015
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About This Presentation

On Feb 11 2015, we used Voice Polls to create a 10 questions survey.

We collected 10,000 opinions in a few hours. Here is what we found.

You are a journalist or a NGO? You need free access to opinion panels? Contact us on https://voicepolls.com


Slide Content

On Feb 11 2015, we used Voice Polls
to create a 10 questions survey.

We collected 10,000 opinions in a few hours.

Here is what we found.

74%
26%
I follow people I do not know
personally
I do not follow people I do not know
personally
Percentage of people who follow Instagram accounts of people they do not know
“Not only a network of friends”

81%
62%
US EU
Percentage of people with an Instagram account
“Adoption is lower in Europe”

9%
13%
8%
6%
<18 18-24 25-34 35-54
Percentage of people who use Instagram for self promotion
“Self promotion is a real thing”

9%
10%
7%
10%
17%
White Black or African
American
Hispanic or
Latino
Asian or Asian
American
Middle Eastern
Percentage of people who use Instagram for self promotion
“Self promotion varies with race”

43%
57%
Private Public
Percentage of people who have a private instagram account
“Private accounts is a big thing”

30%
42% 42%
41%
<18 18-24 25-34 35-54
Percentage of people who have a private instagram account
“Teens care less about privacy”

48%
23%
25%
19% 18%
Married, living
with spouse
Separated or
divorced
Widowed Single, never
married
Domestic
partnership
Percentage of people who have a private instagram account
“Parents care more about privacy”

Men
Women

23%
32%
11%
33%
13%
46%
14%
24%
None of my
posts
Some of my
posts
All of my postsI do not post
How often do you use filters on Instagram?
“Women really love filters”

Men
Women

65%
28%
6%
1%
35%
42%
20%
3%
Never Rarely Once a weekEvery day
How often do you post selfies on Instagram?
“Selfies are a women thing”

Percentage of people who intend to stop using Instagram
23%
38% 38%
24%
<18 18-24 25-34 35-54
40% of the 18-34 will eventually leave the app