體驗劇場_1050419_W9_遊戲化設計_蔡世斌

體驗劇場

1. Gamification 遊戲化 By Sojier

2. Sojier Tsai 蔡世斌 交大機械系畢 北科大創新設計所肄 新創團隊 Wishcan Founder&CEO Appworks 第 10 屆新創團隊 UXer Android 最新益智類遊戲排行第一

3. WHY gamification? WHAT is gamification? HOW to gamification?

4. WHY gamification?

5. Facebook WHY gamification?

6. Pedometer WHY gamification?

7. Nike+ WHY gamification?

8. Foursquare WHY gamification?

9. Foursquare WHY gamification?

10. What if…?

11. What if….? - = ? 1 - = ? 1 WHY gamification?

12. What if….? - = ? 1 - = ? 1 WHY gamification?

13. - = ? 1 - = ? 1 - = ? 1 What if…? WHY gamification?

14. UX journey dot GG = line GG WHY gamification?

15. The Milk GG WHY gamification?

16. The Smartphone GG WHY gamification?

17. UX 常是整體性的，一個環節出錯就會全盤 GG Gamification 可用於補足 UX 的環節處 可應用 Gamification 產生創新的效果 SUMMARY

18. WHAT is gamification?

19. Octalysis 八角理論 WHAT is gamification? http://yukaichou.com/gamification-examples/#.VsgDiPl96Uk

20. WHAT is gamification? Meaning 意義

21. Meaning-Wikipedia WHAT is gamification?

22. Meaning- 高雄捷運娘 WHAT is gamification?

23. Meaning-LINE WHAT is gamification?

24. Meaning- 勇者 WHAT is gamification?

25. Meaning-Save Earth WHAT is gamification?

26. WHAT is gamification? Accomplishment 進步感

27. Accomplishment-Level up WHAT is gamification?

28. Accomplishment- Linkedin WHAT is gamification?

29. Accomplishment-FB WHAT is gamification?

30. Accomplishment-LOL WHAT is gamification?

31. WHAT is gamification? Empowerment 賦與權力

32. Empowerment- 技能樹 WHAT is gamification?

33. Empowerment- 關卡推進 WHAT is gamification?

34. Empowerment- 物品解鎖 WHAT is gamification?

35. Empowerment- 物品解鎖 WHAT is gamification?

36. WHAT is gamification? Ownership 擁有感

37. Ownership- 圖鑑 WHAT is gamification?

38. Ownership- 卡片 WHAT is gamification?

39. Ownership- 神裝 WHAT is gamification?

40. Ownership- 炫富 WHAT is gamification?

41. Ownership- 炫耀 WHAT is gamification?

42. WHAT is gamification? Social Pressure 社交

43. Social Pressure- WoW WHAT is gamification?

44. Social Pressure-Team WHAT is gamification?

45. Social Pressure-Group WHAT is gamification?

46. Social Pressure- Familly WHAT is gamification?

47. WHAT is gamification? Scarcity 缺稀性

48. Scarcity- 限量寶物 WHAT is gamification?

49. Scarcity- 限量跑車 WHAT is gamification?

50. Scarcity- 巴菲特的午餐 WHAT is gamification?

51. WHAT is gamification? Unpredictability 不可預測性

52. Unpredictability- 吃角子老虎 WHAT is gamification?

53. Unpredictability- 隨機抽卡 WHAT is gamification?

54. Unpredictability- 隨機抽卡 WHAT is gamification?

55. WHAT is gamification? Avoidance 避免損失

56. Avoidance- 開心農場 WHAT is gamification?

57. Avoidance- 排隊 WHAT is gamification?

58. Avoidance- 連續登入 WHAT is gamification?

59. So…?

60. 生存 安全 社交 尊重 自我實現 Maslow Hierarchy 社交互動 成就感 炫耀 公會家族 不確定性 避免損失 排名 痛點 爽點 WHAT is gamification?

61. SUMMARY WHY? 1 遊戲化可以補足體驗的環節處 可以利用遊戲化進行創新 WHAT? Octalysis 八種遊戲化方式 利用這八種方法解決爽點問題

62. SUMMARY WHY? 1 遊戲化可以補足體驗的環節處 可以利用遊戲化進行創新 WHAT? Octalysis 八種遊戲化方式 利用這八種方法解決爽點問題 不要侷限於遊戲化 更重要的是滿足使用者的爽點需求

63. HOW to gamification?

64. HOW to gamification? 功能模塊 拆解功能並加入遊戲化元素

65. 模塊化 -Google Ara HOW to gamification?

66. 功能模塊 - 統一發票 HOW to gamification?

67. HOW to gamification? 買 賣 收據 稅收 (to 政府 ) Unpredictability 隨機抽獎金 Acomplishment 集點 Meaningful &Ownership 100 張發票換一個榮譽市民徽章 Meaningful 遊戲卡 避免損失 七天每天的腳色不同 限量 隨機抽卡

68. HOW to gamification? 買 賣 收據 稅收 (to 政府 ) Unpredictability 隨機抽獎金 Acomplishment 集點 Meaningful &Ownership 100 張發票換一個榮譽市民徽章 Meaningful 遊戲卡 避免損失 七天每天的腳色不同 限量 隨機抽卡

69. HOW to gamification? 買 賣 收據 稅收 (to 政府 ) Unpredictability 隨機抽獎金 Acomplishment 集點 Meaningful &Ownership 100 張發票換一個榮譽市民徽章 Meaningful 遊戲卡 避免損失 七天每天的腳色不同 限量 隨機抽卡

70. 功能模塊 - 社交 HOW to gamification?

71. HOW to gamification? V V

72. 情感化 HOW to gamification?

73. 情感化 HOW to gamification?

74. 情感化 HOW to gamification?

75. HOW to gamification?

76. HOW to gamification?

77. HOW to gamification?

78. HOW to gamification?

79. SUMMARY HOW? 先把功能與服務拆成一個一個的模塊 再在每個功能模塊上進行發想， 試著加入遊戲化的元素， 最後就有機會發現創新的可能 !!!

80. 休息一下 想想如何應用吧 !

81. 社交互動 成就感 炫耀 公會家族 不確定性 意義 避免損失 情感化 勇者 故事劇情 關卡推進 蒐集物品 徽章 點數 限量 師徒 組隊 隨機抽獎 連續登入 每日任務 排行榜 積分 創造 專屬客製化 好友互助 等級 進度調 送禮 虛擬人物 闖關 戰績

82. HOW to gamification? Motivation 激發使用者的動機

83. Motivation- 內外部動機 HOW to gamification?

84. Motivation- 內外部動機 HOW to gamification?

85. Motivation- 內外部動機 HOW to gamification?

86. Motivation- 內外部動機 HOW to gamification?

87. Motivation-Wikipedia HOW to gamification?

88. Motivation- 給予正確的動機 HOW to gamification?

89. SUMMARY 動機不能亂給 除了內部、外部的方式外 也要考量各種因素

90. HOW to gamification? Others 其他可以注意的細節

91. Engagement Loop HOW to gamification?

92. Engagement Loop-LOL HOW to gamification? 進入遊戲 對戰 勝利 / 失敗 愉悅 / 悔恨 再來一場

93. Progression Loop HOW to gamification?

94. Progression Loop-Ro HOW to gamification?

95. Progression Loop- 天堂 HOW to gamification?

96. Flow state 心流狀態 HOW to gamification?

97. Flow state 心流通道 HOW to gamification?

98. 複習一下 今天講了什麼

99. SUMMARY WHY? 1 可以使用遊戲化手法進行創新 WHAT? Octalysis 八種遊戲化手法 HOW? 分析你的服務與客群並加入正確動機

100. GG

101. THX

102. 干貨整理 內含： 蔡世斌 FB 聯結，歡迎 + 好友討論喔 周郁凱 八角理論 Octalysis 中文解說 周郁凱 遊戲化八角理論英文 Blog 本次課程簡報檔案 多個遊戲化 TED 演講 遊戲化書目推薦 遊戲化工具和方法介紹 Coursera Gamification 課程連結

103. Q&A

104. Cashier WHAT is gamification?

105. Education system WHAT is gamification?

106. Leaderboard WHAT is gamification?

107. Gamification 可用於加入 非基本需求的 ( 強化動機元素 ※ 遊戲化的定義至今仍充滿爭議，切勿過度解讀，或畫地自限於遊戲化設計內 WHAT is gamification?

108. Zumbie runner

109. Gamify a boring job

110. Gamify a boring job

111. Accomplishment-Save Earth WHAT is gamification?

112. Empowerment- 關卡推進 WHAT is gamification?

113. Ownership- RO 神裝 WHAT is gamification?

114. Ownership- 閃閃發光神裝 WHAT is gamification?

115. Socail -Facebook group

116. Social network

117. Win state

118. Create

119. Create

120. Suck game

121. Fun

122. Game

123. Game or not?

124. Game & work http://www.slideshare.net/gzicherm/ross-smithg-summit2013

125. Motivation- 給予正確的動機 HOW to gamification?

126. Flow state

127. Gamification for marketing

128. 4 type of player https://www.interaction-design.org/literature/book/

129. HOW to gamification? Design thinking

130. Tool kit HOW to gamification? http://www.gamified.uk/gamification-inspiration-cards/

131. Persona HOW to gamification?

132. HOW to gamification?

133. Motivation- 給予正確的動機 HOW to gamification? ??