17) describe the differences between personal selling

1. 17) Describe the differences between personal selling and non-personal selling. Where would Internet advertising be applicable and how could it be applied?

2. Marketers combine personal and non-personal selling to meet the needs of their firms target customers, and effectively and efficiently communicate its message to them Personal and non-personal selling form the promotional mix

3. Most basic form of promotion Direct person-to-person presentation to buyer Various forms of communication Business-to-business (B2B) spend significant amount on personal selling, e.g. aeroturbine Personal Selling

4. Advertising Sales Promotion Direct Marketing Public Relations Sponsorships Advertising best known form of non-personal selling, but sales promotion account for half of these expenditures Non-personal selling

5. Internet advertising – form of non-personal selling Began with simple banner ads Widgets or gadgets carry marketing messages Social media Viral advertising – create message that is novel or entertaining enough for consumers to forward it to others – spreading the word is free! Where internet advertising is applicable and how it can be applied