2.ENVIRONEMENT ANALYSIS : BUSINESS FUNDAMENTAL copy.pdf

Business operation

2. Environmental
analysis

3. Environmental
Analysis
Strategy
formulation
Strategy
implementation
Evaluation &
Control
Strategic management
framework.
•Internal & External•Long term
•Mid term
•Short term
•Key performance
indicator
Vision & Mission
•Operation
•Finance
•Marketing

4. Know your enemy and know your
self, in a hundred battle you will
never be in peril.

5. Everybusinessexistsinanenvironment,and
it’simportanttounderstandthatenvironmentto
besuccessful.Unfortunately,businesses
sometimestendtoignorethisimportance,
whichcanleadtofailuresinstrategicplanning.
Bygettingtoknowthebusinessenvironment
andconductingregularenvironmentalanalysis,
businessescanmaketherightdecisionsto
stayaheadofthecompetition.
Why environment
analysis is important ?

6. Business environmental analysis is studying the
both internal and external factors that affect a
business. This includes things like the political
landscape, the economic conditions, the
technological environment, and more. By
understanding these factors, a business can
develop strategies to optimize its performance.
What is Environmental
Analysis?

7. Anenvironmentalanalysisconsistsoftwomajor
components:internalfactorsandexternalfactors.
The components
InternalFactors
Thesecomponentsaskorganizationstolook
inward.Theyexaminetheorganization’sstrongand
weakpointsbasedonitsmissionandvision.These
factorsalsoallowbusinessestoreflectontheir
directionandplansinasetperiod—say,infiveor
tenyears.

8. ExternalFactors
Ontheotherhand,externalfactorsrefertohigh-
levelconsiderationsthatexistoutsidethe
organization.businessesmustexaminethethreats
andopportunitiespresentinthefollowingmatters:
•Industryandmarkettrends
•Competition
•Customers
•Economy
•Technology
•Politicalandlegalcircumstances

9. 4’c Diamond
analysis

10. 4CDiamondModelconsistsoffourinterconnected
aspects,whichrepresentstheoutlookofany
particularbusinesslandscape.ThefourCs,namely
Change,Competitor,Customers,andCompany,are
placedinadiamond-shapedmodel,withthefirst
aspect,Change,beingplacedonthetopofthe
diamond.Thisisaneffectivetoolthatwillhelpusto
conductenvironmentanalysismorecomprehensive
4C Diamond model

12. Change : Technology

13. Rating, ranking, and
recommending : Three R’s
for the internet age.
Thegrowingimportanceofsocialmediameansthat
customersandprospectscaneasilyshareboth
favourableopinionsandcriticismofourqualityon
forums.
Astrongreputationforqualitycanbeanimportant
differentiatorinmarketsthatareverycompetitive.Poor
qualityorproductfailurethatresultsinaproductrecall
campaigncanleadtonegativepublicityanddamage
thereputation.

14. 77 % of travellers
usually or always
referencereviews
before choosing ahotel
53 % of travellers
won’t bookuntil
they first read
reviews.
80 % of travellers
read at least 6-12
reviewsbefore
bookingahotel

15. DreamingPlanning BookingExperiencing
5 stages of the
traveller’s journey
Sharing

16. Pre - stayHotel stay Post - stay
TechnologyFront office Guest room
AI
Robotics
Mobile tech
Contactless automation
VR/AR
AI enable chatbots
Apps
Website
Face recognition, Self
check in, hand
scanning device etc
Front desk robot,
concierge robot,
facial skin check in
robots, etc
Mobile check in,
mobile credit card
terminals, etc
Digital receptionist,
voice enabled
elevator
Beacons
AI sensor, AI enabled
voice recognition, hand
scanning device
Room cleaning robots,
room service robots
Mobile keys, QR code
menu, room service apps
Digital room keys, RFID
key card
Virtual host, Voice
command, smart room
control device
F&B facilities
Table menu kiosk, AI face
recognition
Robot self service kiosk,
bartender robot, robot
drones, beer robot, barista
robot
Mobile valet, digital menu,
Conveyor belt food
delivery
AI enable chatbots
Apps

18. Customer

19. The rise of sustainable
Travel.
Thetravelermindsetischanging,andsustainable
travelhasemergedasagrowingtrendastravelers
hopetolessentheenvironmentalimpactoftourism(or
overtourism,insomecases).Thepandemicseemsto
haveacceleratedthistrend,withpeoplelookingfor
waystotravelmoreresponsibly,tomakemeaningful
changestohelppreserveourplanet–especiallyas
demandfortravelpicksup.

20. The rise of sustainable
Travel.
61%travellersstatethatthepandemichasmadethem
wanttotravelmoresustainablyinthefuture.
91% of the public wish to see brands ‘show by
example’ and demonstrate the actions they are taking
to support the planet.
A70%riseinthenumberofpeoplesearchingfor
sustainabletraveloptionsin2021

21. OTA has changed
business landscape.
Anonlinetravelagency(OTA)isaweb-based
marketplacethatallowsconsumerstoresearchand
booktravelproductsandservices,includinghotels,
flights,cars,tours,cruises,activitiesandmore,directly
withtravelsuppliers.Everyday,millionsoftravelers
aroundtheworlduseOTAstoplanleisureand
businesstravel.

22. The rise of bleisure :
combining leisure with
business travel
Withremoteworkontherise,wecanexpecttosee
peopleembracingtheirnewfoundflexibilityinmultiple
ways.Whileforsome,workingremotelyfromacafe
mayfeeladventurousenough,othersmaychooseto
taketheirworkontheroadandtrulyleanintothe
freedomofbeingabletoworkfromanylocation.

23. Case study

24. What is the impact on
tourism?
COVID 19RUSSIA VS UKRAINERECESSION

25. Thank you.