200 Web site Ranking Factor

soorajas602 35 views 10 slides Dec 18, 2023
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About This Presentation

I’m Sooraj A S Freelance Digital Marketer in Calicut. Specializing in assisting entrepreneurs in successfully and favourably growing their companies. I specialize in helping businesses of all sizes grow their online presence through Search engine optimization (SEO), Search engine marketing (SEM),...


Slide Content

200RankingFactor
Whatisarankingfactorongoogle?
RankingfactorsarethecriteriaappliedbyGoogle(andothersearchengines)when
evaluatingpagestodecidethebestorderofrelevantresultstoreturnforasearch
query.
All200(Known)RankingFactors
I'llstartwitharundownofall200rankingfactors,thengoin-depthintothetopten
rankingfactorsthat,basedonmyexperienceasanSEOconsultantforB2BandB2C
companies,havethemostimpact.
1.DomainFactors
2.Page-LevelFactors
3.Site-LevelFactors
4.BacklinkFactors
5.UserInteraction
6.SpecialGoogleAlgorithmRules
7.BrandSignals
8.On-SiteWebspamFactors
9.Off-SiteWebspamFactors
DomainFactors
Domainfactorsareallrankingfactorsthatconnectwithyourdomain(thebasic
example.comversionofyourwebsite),including:
1.Yourdomainage
2.Keywordinyourdomain
3.Keywordisthefirstwordinyourdomain
4.Domainregistrationlength
5.Keywordinsubdomain

6.Domainhistory
7.PenalizedWhoisowner
8.PublicWhoIsinsteadofprivateWhois
Page-LevelFactors
Page-levelfactorsarefactorsoneachpagethatyoucanoptimize,suchas:
1.Presenceofthekeywordinthetitletag
2.Havingthekeywordatthebeginningofyourtitletag
3.Keywordinyourmetadescriptiontag
4.PresenceofthekeywordintheH1tag
5.Keywordisfrequentlyusedinthecontent
6.Contentlength
7.Wordcountrankings
8.Presenceofalinkedtableofcontents
9.Keyworddensity
10.Presenceofsemanticallyrelatedkeywords
11.Semanticallyrelatedkeywordinmetatitleanddescription
12.In-depthqualitycontent
13.Usefulcontent
14.PageloadingspeedviaHTML
15.PageloadingspeedtestedonChrome
16.Corewebvitals
17.Noduplicatecontentonthesamesite
18.ImageoptimizationthroughALT,title,andfilename
19.Contentrecency(thenewer,thebetter)
20.Pageage
21.Howmanyeditsweremadetothecontentduringupdates
22.Historicaldataonpageupdates

23.Properuseofrel=canonical
24.PresenceofkeywordinH2andH3tags
25.Presenceofkeywordinthefirst100words
26.Grammarandspelling
27.Originalityofthepage'scontent
28.Entitymatch
29.Numberofoutboundlinks
30.Mobileuseabilityandoptimization
31.Hiddencontentonmobile(maynotbeindexed)
32.Pageoptimizedformobile
33.Presenceofmultimedia,forexample,imagesandvideos
34.Numberofoutboundlinks
35.Thequalityofoutboundlinks
36.Themeofoutboundlinks
37.Presenceofhelpfulsupplementarycontent,likefreetoolsandcalculators
38.Contenthiddenbehindtabs(itmaynotbeindexedandwouldn'tshowupin
searchsnippets)
39.Numberofinternallinkspointingtothepage
40.Qualityoftheinternallinks
41.Presenceoftoomanybrokenlinks(couldlowerrankingcapabilities)
42.Thereadinglevelofthepage
43.Presenceofmanyaffiliatelinks
44.PresenceofmanyHTMLerrors
45.Authority/trust-levelofthedomain
46.Authority/trustlevelofthepage
47.PageRank
48.LengthofURL
49.ClosenessofURLtothehomepage
50.PresenceofkeywordinURL

51.Opinionofhumaneditors
52.Relevanceofpage'scategorytopage
53.Contentformattingforuser-friendlinessandreadability
54.Priorityofthepageinthesitemap.xml
55.UXsignalfrompagesrankingforthesamekeyword
56.Citingreferencesandsources
57.Useofauser-friendlylayout
58.URLstringinGooglesearchengineresults
59.Internallinkanchortexttothepage
60.Useofstructureddata
Site-levelfactors
Site-levelfactorsgoabovethepagelevelandtakealookatthingsontheentiresite.
Theyinclude:
1.Presenceofacontactuspageorappropriateamountofcontactinformation
2.Contentonsiteprovidesvalueornewinsights
3.TrustRank(howcloseyoursiteistoaknownandtrustedsiteintermsof
linking)
4.Websiteupdatesforfreshnessfactor
5.Sitearchitecture
6.Presenceofasitemap
7.Long-termsitedowntime
8.Locationofserver
9.HTTPs/useofavalidSSLcertificate
10.Presenceoflegalpages(termsandconditionsandprivacypolicy)
11.Uniquemetadata
12.Useofbreadcrumbmarkup
13.Site-widemobileoptimization

14.Site-wideuser-friendliness(usabilityandinteractiveness)
15.Bouncerate
16.Domainauthority
17.Userreviews
18.Sitereputation
Backlinkfactors
Backlinkfactorslookatthesitesthatarelinkingtoyoutodeterminewheretorank
yourpage.Siteswithbetterqualitysiteslinkingtothemtendtobehigherinrankings
whentheyhavequalitycontent.Thebacklinkfactorsareasfollows:
1.Ageoflinkingdomain
2.Numberofreferringdomains
3.Numberoflinksfromseparatec-classIPs
4.Numberofreferringpages
5.Anchortextofbacklinks
6.ALTtagofimagelinks
7.Numberoflinksfrom.eduand.govdomains
8.Trustfactoroflinkingpage
9.Trustfactoroflinkingdomain
10.Presenceoflinksfromcompetitors
11.Numberoflinksfromexpectedsitesinyourindustry
12.Linksfrombadneighborhoods
13.Numberoflinksthatarenotfromads
14.CountryTLDofreferringdomains
15.Domainauthority
16.Presenceofsomenofollowlinks
17.Diversityoflinkprofile
18.Contextofcontentthecontentoflinkingpage

19.PresenceofmorefollowlinksthatsponsoredorUGC
20.LotsofbacklinkstoURLwith301redirects
21.Thetextthatappearswhenyouhoveroveralink
22.Linklocationonpage
23.Locationoflinkincontent
24.Linksfromrelevantdomains
25.Linksfromrelevantpages
26.Presenceofyourpage'skeywordinthetitleofthelinkingpage
27.Naturalrateofgrowthinnumberoflinks
28.Spikyandunnaturalrateofgrowthinnumberoflinks
29.Linksfromtopresourcesonacertaintopicorhubs
30.Numberoflinksfromsitesthatareconsideredauthoritysites
31.LinkedasasourceinaWikipediaarticle
32.Wordsaroundyourbacklinks
33.Backlinkage
34.Linksfromrealsitesvsfakeblogs
35.Naturallinkprofile
36.Excessivereciprocallinks
37.Linksinrealcontentvs.UGC
38.Backlinksfromapagewitha301redirect
39.TrustRankoflinkingsite
40.Feweroutboundlinksonlinkingpage
41.Linksinrealcontentvslinksinforums
42.Wordcountoflinkingcontent
43.Qualityoflinkingcontent
44.Sitewidelinks=onelink

UserInteraction
Googlealwaysemphasizesintheirupdateannouncementshowimportantitisto
provideanexcellentuserexperiencetowebsitevisitors.Thesefactorsmeasureuser
interactiontorankyourpageaccordingly,including:
1.Organicclickthroughrateforexactkeyword
2.Organicclickthroughratesforallrankingkeywords
3.Dwelltime
4.Bouncerate
5.MeasurementofhowusersinteractonyoursitebasedonRankBrain
6.Totaldirecttraffic
7.Percentageofrepeatvisitors
8.Blockedsites
9.PercentageofvisitorsthatclickonotherpagesontheSERPafterclicking
visitingyourpage
10.PagefrequentlybookmarkedbyChromeusers
11.Numberofcommentsonpage
SpecialGoogleAlgorithmRules
SomeGoogleAlgorithmrulesarenotdirectlyconnectedtoyourpageordomain.
Theyincludefactorsthatlookatpersonalizingsearchresultsfortheuserorbetter
searchresultsasawhole.Herearesomeofthem:
1.NeedfordiversityintheSERP
2.NeedforfreshnessintheSERP
3.Browsinghistoryofuser
4.Searchhistoryofuser
5.Succinctanswers,formatting,pageauthorityandHTTPSforfeaturedsnippets
6.Geo-targeting

7.Adultcontentorcursewords(excludedfromsafesearchresults)
8.HighcontentqualitystandardsforYMYLkeywords
9.LegitimateDMCAcomplaints
10.NeedfordomaindiversityinSERP
11.Transactionalsearches
12.Localsearchresults
13.PresenceofnewsstoriesrelatedtokeywordforTopStoriesbox
14.Searchintent
15.Presenceofbigbrandswithrelevantcontent(theyareoftenrankedhigher)
16.PresenceofresultsoptimizedforGoogleShopping
17.Imageresults
18.Brandedsearch
19.EastereggsandAprilFools'DayjokesandhoaxesfromGoogle(thisone
makesmelaugh)
20.Spammyqueries
21.Spammysites
BrandSignals
HowgreatisyourbrandingstrategyintermsofSEO?Ifyouhaven'ttakencareof
yourbrandmentionsandbrandallovertheinternet,youneedtostartnow.Because
therearesomeseriousrankingfactorsrelatedtoyourbrand:
1.Brand+keywordsearches(forexample,HubspotSEO)
2.Brandedanchortext
3.Twitterprofilewithfollowers
4.OfficialLinkedInpage
5.Facebookpagewithlotsoflikes
6.Brandedsearches
7.Knownauthororverifiedonlineprofile

8.Realsocialmediaaccounts
9.Topstorieswithbrandmentions
10.Brandmentionswithoutlinks
11.Physicallocationofoffices
On-siteWeb
Torankhighonsearchengineresults,youneedtoensureyoursiteisn'tspammy
anddoesn'tlookspammy-aswithmanythingsinlife,looksplayaroleinhowwe're
perceived.Herearesomefactorsaroundthat:
1.Low-qualitycontent
2.Linkstobadneighborhoods
3.Multipleandsneakyredirects
4.FlaggedserverIPaddress
5.Distractingadsandpopups
6.Popupsthatarespammyanddifficulttoclose
7.Over-optimizingthesite
8.Gibberishcontent
9.Useofdoorwaypages
10.Lotsofadsabovethefoldandnotmuchcontent
11.Hidingaffiliatelinks
12.Low-valuecontentsites
13.Affiliatesites
14.Keywordstuffinginmetatags
15.Computegeneratedcontent
16.Nofollowingalloutboundlinks

Off-siteWebspamFactors
TheOff-sitewebspamfactorsaffectspambasedonwhat'sdoneoutsideyour
websitethatconnectswithyourwebsite.Theyinclude:
1.Unnaturalandsuddenincreaseinbacklinks
2.Hackedsite
3.Lotsoflow-qualitybacklinks
4.Highpercentageoflinksfromunrelatedwebsites
5.Low-qualitydirectorylinks
6.Automaticlinksinwidgets
7.LinksfromsiteswiththesameserverIP
8.Using“poison”inyouranchortext
9.Ignoredmanualactionsinsearchconsole
10.Sellinglinks
11.Temporarylinkschemes