200 Web site Ranking Factor

I’m Sooraj A S Freelance Digital Marketer in Calicut. Specializing in assisting entrepreneurs in successfully and favourably growing their companies. I specialize in helping businesses of all sizes grow their online presence through Search engine optimization (SEO), Search engine marketing (SEM), Social media marketing (SMM) and Email Marketing

1. 200RankingFactor
Whatisarankingfactorongoogle?
RankingfactorsarethecriteriaappliedbyGoogle(andothersearchengines)when
evaluatingpagestodecidethebestorderofrelevantresultstoreturnforasearch
query.
All200(Known)RankingFactors
I'llstartwitharundownofall200rankingfactors,thengoin-depthintothetopten
rankingfactorsthat,basedonmyexperienceasanSEOconsultantforB2BandB2C
companies,havethemostimpact.
1.DomainFactors
2.Page-LevelFactors
3.Site-LevelFactors
4.BacklinkFactors
5.UserInteraction
6.SpecialGoogleAlgorithmRules
7.BrandSignals
8.On-SiteWebspamFactors
9.Off-SiteWebspamFactors
DomainFactors
Domainfactorsareallrankingfactorsthatconnectwithyourdomain(thebasic
example.comversionofyourwebsite),including:
1.Yourdomainage
2.Keywordinyourdomain
3.Keywordisthefirstwordinyourdomain
4.Domainregistrationlength
5.Keywordinsubdomain

2. 6.Domainhistory
7.PenalizedWhoisowner
8.PublicWhoIsinsteadofprivateWhois
Page-LevelFactors
Page-levelfactorsarefactorsoneachpagethatyoucanoptimize,suchas:
1.Presenceofthekeywordinthetitletag
2.Havingthekeywordatthebeginningofyourtitletag
3.Keywordinyourmetadescriptiontag
4.PresenceofthekeywordintheH1tag
5.Keywordisfrequentlyusedinthecontent
6.Contentlength
7.Wordcountrankings
8.Presenceofalinkedtableofcontents
9.Keyworddensity
10.Presenceofsemanticallyrelatedkeywords
11.Semanticallyrelatedkeywordinmetatitleanddescription
12.In-depthqualitycontent
13.Usefulcontent
14.PageloadingspeedviaHTML
15.PageloadingspeedtestedonChrome
16.Corewebvitals
17.Noduplicatecontentonthesamesite
18.ImageoptimizationthroughALT,title,andfilename
19.Contentrecency(thenewer,thebetter)
20.Pageage
21.Howmanyeditsweremadetothecontentduringupdates
22.Historicaldataonpageupdates

3. 23.Properuseofrel=canonical
24.PresenceofkeywordinH2andH3tags
25.Presenceofkeywordinthefirst100words
26.Grammarandspelling
27.Originalityofthepage'scontent
28.Entitymatch
29.Numberofoutboundlinks
30.Mobileuseabilityandoptimization
31.Hiddencontentonmobile(maynotbeindexed)
32.Pageoptimizedformobile
33.Presenceofmultimedia,forexample,imagesandvideos
34.Numberofoutboundlinks
35.Thequalityofoutboundlinks
36.Themeofoutboundlinks
37.Presenceofhelpfulsupplementarycontent,likefreetoolsandcalculators
38.Contenthiddenbehindtabs(itmaynotbeindexedandwouldn'tshowupin
searchsnippets)
39.Numberofinternallinkspointingtothepage
40.Qualityoftheinternallinks
41.Presenceoftoomanybrokenlinks(couldlowerrankingcapabilities)
42.Thereadinglevelofthepage
43.Presenceofmanyaffiliatelinks
44.PresenceofmanyHTMLerrors
45.Authority/trust-levelofthedomain
46.Authority/trustlevelofthepage
47.PageRank
48.LengthofURL
49.ClosenessofURLtothehomepage
50.PresenceofkeywordinURL

4. 51.Opinionofhumaneditors
52.Relevanceofpage'scategorytopage
53.Contentformattingforuser-friendlinessandreadability
54.Priorityofthepageinthesitemap.xml
55.UXsignalfrompagesrankingforthesamekeyword
56.Citingreferencesandsources
57.Useofauser-friendlylayout
58.URLstringinGooglesearchengineresults
59.Internallinkanchortexttothepage
60.Useofstructureddata
Site-levelfactors
Site-levelfactorsgoabovethepagelevelandtakealookatthingsontheentiresite.
Theyinclude:
1.Presenceofacontactuspageorappropriateamountofcontactinformation
2.Contentonsiteprovidesvalueornewinsights
3.TrustRank(howcloseyoursiteistoaknownandtrustedsiteintermsof
linking)
4.Websiteupdatesforfreshnessfactor
5.Sitearchitecture
6.Presenceofasitemap
7.Long-termsitedowntime
8.Locationofserver
9.HTTPs/useofavalidSSLcertificate
10.Presenceoflegalpages(termsandconditionsandprivacypolicy)
11.Uniquemetadata
12.Useofbreadcrumbmarkup
13.Site-widemobileoptimization

5. 14.Site-wideuser-friendliness(usabilityandinteractiveness)
15.Bouncerate
16.Domainauthority
17.Userreviews
18.Sitereputation
Backlinkfactors
Backlinkfactorslookatthesitesthatarelinkingtoyoutodeterminewheretorank
yourpage.Siteswithbetterqualitysiteslinkingtothemtendtobehigherinrankings
whentheyhavequalitycontent.Thebacklinkfactorsareasfollows:
1.Ageoflinkingdomain
2.Numberofreferringdomains
3.Numberoflinksfromseparatec-classIPs
4.Numberofreferringpages
5.Anchortextofbacklinks
6.ALTtagofimagelinks
7.Numberoflinksfrom.eduand.govdomains
8.Trustfactoroflinkingpage
9.Trustfactoroflinkingdomain
10.Presenceoflinksfromcompetitors
11.Numberoflinksfromexpectedsitesinyourindustry
12.Linksfrombadneighborhoods
13.Numberoflinksthatarenotfromads
14.CountryTLDofreferringdomains
15.Domainauthority
16.Presenceofsomenofollowlinks
17.Diversityoflinkprofile
18.Contextofcontentthecontentoflinkingpage

6. 19.PresenceofmorefollowlinksthatsponsoredorUGC
20.LotsofbacklinkstoURLwith301redirects
21.Thetextthatappearswhenyouhoveroveralink
22.Linklocationonpage
23.Locationoflinkincontent
24.Linksfromrelevantdomains
25.Linksfromrelevantpages
26.Presenceofyourpage'skeywordinthetitleofthelinkingpage
27.Naturalrateofgrowthinnumberoflinks
28.Spikyandunnaturalrateofgrowthinnumberoflinks
29.Linksfromtopresourcesonacertaintopicorhubs
30.Numberoflinksfromsitesthatareconsideredauthoritysites
31.LinkedasasourceinaWikipediaarticle
32.Wordsaroundyourbacklinks
33.Backlinkage
34.Linksfromrealsitesvsfakeblogs
35.Naturallinkprofile
36.Excessivereciprocallinks
37.Linksinrealcontentvs.UGC
38.Backlinksfromapagewitha301redirect
39.TrustRankoflinkingsite
40.Feweroutboundlinksonlinkingpage
41.Linksinrealcontentvslinksinforums
42.Wordcountoflinkingcontent
43.Qualityoflinkingcontent
44.Sitewidelinks=onelink

7. UserInteraction
Googlealwaysemphasizesintheirupdateannouncementshowimportantitisto
provideanexcellentuserexperiencetowebsitevisitors.Thesefactorsmeasureuser
interactiontorankyourpageaccordingly,including:
1.Organicclickthroughrateforexactkeyword
2.Organicclickthroughratesforallrankingkeywords
3.Dwelltime
4.Bouncerate
5.MeasurementofhowusersinteractonyoursitebasedonRankBrain
6.Totaldirecttraffic
7.Percentageofrepeatvisitors
8.Blockedsites
9.PercentageofvisitorsthatclickonotherpagesontheSERPafterclicking
visitingyourpage
10.PagefrequentlybookmarkedbyChromeusers
11.Numberofcommentsonpage
SpecialGoogleAlgorithmRules
SomeGoogleAlgorithmrulesarenotdirectlyconnectedtoyourpageordomain.
Theyincludefactorsthatlookatpersonalizingsearchresultsfortheuserorbetter
searchresultsasawhole.Herearesomeofthem:
1.NeedfordiversityintheSERP
2.NeedforfreshnessintheSERP
3.Browsinghistoryofuser
4.Searchhistoryofuser
5.Succinctanswers,formatting,pageauthorityandHTTPSforfeaturedsnippets
6.Geo-targeting

8. 7.Adultcontentorcursewords(excludedfromsafesearchresults)
8.HighcontentqualitystandardsforYMYLkeywords
9.LegitimateDMCAcomplaints
10.NeedfordomaindiversityinSERP
11.Transactionalsearches
12.Localsearchresults
13.PresenceofnewsstoriesrelatedtokeywordforTopStoriesbox
14.Searchintent
15.Presenceofbigbrandswithrelevantcontent(theyareoftenrankedhigher)
16.PresenceofresultsoptimizedforGoogleShopping
17.Imageresults
18.Brandedsearch
19.EastereggsandAprilFools'DayjokesandhoaxesfromGoogle(thisone
makesmelaugh)
20.Spammyqueries
21.Spammysites
BrandSignals
HowgreatisyourbrandingstrategyintermsofSEO?Ifyouhaven'ttakencareof
yourbrandmentionsandbrandallovertheinternet,youneedtostartnow.Because
therearesomeseriousrankingfactorsrelatedtoyourbrand:
1.Brand+keywordsearches(forexample,HubspotSEO)
2.Brandedanchortext
3.Twitterprofilewithfollowers
4.OfficialLinkedInpage
5.Facebookpagewithlotsoflikes
6.Brandedsearches
7.Knownauthororverifiedonlineprofile

9. 8.Realsocialmediaaccounts
9.Topstorieswithbrandmentions
10.Brandmentionswithoutlinks
11.Physicallocationofoffices
On-siteWeb
Torankhighonsearchengineresults,youneedtoensureyoursiteisn'tspammy
anddoesn'tlookspammy-aswithmanythingsinlife,looksplayaroleinhowwe're
perceived.Herearesomefactorsaroundthat:
1.Low-qualitycontent
2.Linkstobadneighborhoods
3.Multipleandsneakyredirects
4.FlaggedserverIPaddress
5.Distractingadsandpopups
6.Popupsthatarespammyanddifficulttoclose
7.Over-optimizingthesite
8.Gibberishcontent
9.Useofdoorwaypages
10.Lotsofadsabovethefoldandnotmuchcontent
11.Hidingaffiliatelinks
12.Low-valuecontentsites
13.Affiliatesites
14.Keywordstuffinginmetatags
15.Computegeneratedcontent
16.Nofollowingalloutboundlinks

10. Off-siteWebspamFactors
TheOff-sitewebspamfactorsaffectspambasedonwhat'sdoneoutsideyour
websitethatconnectswithyourwebsite.Theyinclude:
1.Unnaturalandsuddenincreaseinbacklinks
2.Hackedsite
3.Lotsoflow-qualitybacklinks
4.Highpercentageoflinksfromunrelatedwebsites
5.Low-qualitydirectorylinks
6.Automaticlinksinwidgets
7.LinksfromsiteswiththesameserverIP
8.Using“poison”inyouranchortext
9.Ignoredmanualactionsinsearchconsole
10.Sellinglinks
11.Temporarylinkschemes