2023 01 - ClearChannel 2023 presentation

Clear Channel

1. Digital | Data & results driven| Mobility| Creative
Creating the
future of
media

2. A Platform for
Good
A Platform for
Brands

4. Our People

5. Our communities

6. Our Services
•Bus shelters
•Benches
•iTEC
•iTRAIN
50%
of industryrevenue
investedback into
local authorities
PwC
•Public bikes
•Green areas
•Doggybags
•Bins
•…

7. Our Operations
Green
energy
100%
Waste sorting
& recycling
100%
Rain water
collection
70%
Solar
panels
600m²
Less water
for
cleaning
25%

8. Our Estate
Recyclable
bus shelters
100%
LED
lighting
100%
Green
electricity
100%
More
energy-efficient
digital screens
+25%
Posters
recycled
100%

9. Our commitment
48%
Reduction in our
carbonfootprint
2019-2021
Today
Neutral
Owndirect
emissions
Tomorrow
Net Zero
Indirect emissionsfrom
oursupplychain
2022 2045
JADE project

10. Our Solutions
A fabricable to trap
and desintegratethe
harmfulparticles
presentin the air

11. Green Offer
Recycledpaperposters
or
Eco-participation
oDigital print: 0.5€ cent / poster delivered*
oOffset print: 125 € + 0.05€ / poster
delivered*
All benefitsto JADE project
100%
Less CO²
emissions
20%
Less water
used
2,5x
Lessenergy
used
2x
(*) submit to update

13. Environment Economic Societal
Challenges
Challenging
Times
Challenges

14. Challenges
Challenges Stimulate
Reinvention
B R A N D S T H R I V I N G T H R O U G H O U T C R I S I S
Challenges

15. Source: Magna Global 2022
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
20102011201220132014201520162017201820192020202120222023202420252026
G L O B A L A D S P E N D S F O R E C A S T S
OOH DOOH
$ MM
Challenges Create
Opportunity
ChallengesChallenges

16. 96%
OOH weekly
Reach
Source: CIM
Brands
Building Reach
Brand
Activation
In-store visit
when
exposed to
OOH
+46%
Online action
when
exposed to
OOH
+56%
Source: Posterscope/ WARC & Toluna*Worldwide adult shoppers”

17. Trust in
Public Broadcasting
36%
Source: Clear Channel -The Moment for Trust, 2021
30%
21%
Public News
Private Media
Proven
Effectiveness
+37%
Campaign lift after
exposed to OOH
Source: Clear Channel / Accuratbenchmarks 2021-2022, 70 tested campaigns
Trust in
Public Broadcasting

18. More
Flexibility
+12%
Right moment
Memorability
+18%
Memorability
Right content
More
Affinity
+30%
TOTAL
Source: Clear Channel -The Moment of Truth, 2020

19. Clear Channel
Approach 2023
External
Challenging context
Market needs
Changing mobility
Internal
Growing digital inventory
Clear Channel DNA
Answerfor every
brief, objective, budget
Inter-modal
Future proof
Efficiency
For the right value/quality
Results
proven
Creative
Marketreference

20. The Future
is Digital

21. More
catchy
76%
More
engaging
60%
DOOH
Premium
Reach
Impact
Flexibility
Engagement
Convergence
Source: Clear Channel -mOOHd

23. 400
+115%
In 80 stations
Q1
2023

24. 460
+75%
In 92 cities
Q1
2023
Street: AdshelLive + RetailLive

25. 860
45%
National
homogeneous
spread
REACH
Source: CIM OOH Study R13 –Estimation reach target 18-54 –AdshelLive + Station Live
Q1
2023

26. 950
%50+
REACH
Our ambition
In 2023
Source: CIM OOH Study R13 –Estimation reach Target 18-54 –Tenders
Brussels & Antwerp

27. The Future
is Data-Driven

28. Data
Technology
Easy to plan | Easy to buy | Easy to measure

29. Profile
panels
Create OOH
solutions
Meet your Audience
Out of Home
Identify exposed
OOH audiences
Analyze travel
patterns & behaviors
Easy to plan
Poweredby

30. Easy to buy

31. Easy to buy
11k+ screens
In 9 markets
Complete real-time
campaign control
Trigger-based
buying
Open
RTB
€
Multiple
SSPs

32. Pre
Campaign
Post
Campaign
Easy to measure
Visual Scan
Paper
DOOH (soon)
3D Journey
Station
Street

33. Developed with
our data partner
DOOH
Efficiency impact model
Easy to measure

34. Easy to measure
Efficiency in OOH
The Results
Campaigns
alreadytested
70 37%
# sectors
analysed
11
Average
campaignlift

35. Easy to measure
Efficiency in OOH
Even more insights

36. The Future
isMobility

37. Positive
mobility
+13%
vs 2021
Source: VIAS Online survey -8,000 respondents (18+) in which they report which transport modes they used and the number of kilometers they travelled on a specific day
Total km travelled on an average day Jan –Aug 2021-2022
Share of the population that didn't make a trip on an average day Jan –Aug 2017-2022

38. Intermodalityis
the new reality
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018 2019 2020 2021 2022
Modal distribution evolution
Public transport
Pedestrian
Speed pedelec
Powered two-wheelers
E-Scooter
E-Bike
Bicycle
Car passenger
Car driver
Share of travelled km per transport modes Jan-Aug 2017-2022
Source: VIAS Online survey -8,000 respondents (18+) in which they report which transport modes they used and the number of kilometers they travelled on a specific day

39. Visitors / week
10mio
+17%
Sources:
*Accurat–Station / All passers-by Clear Channel panels
*SNCB/NMBS2019
Traffic vs 2021
Exclusive
& Premium
Onlyto shop, eat,
drink
25%

40. 9051
1600+ assets in 2022
measuredstations measuredstations
1900+ assets in 2023
Even More
Accountable

41. Solutions
2023

43. A success story
tocontinue

44. The powerfulsolution
thatcoversthe
commuters' full
journey
Integrates2 universes
(street& station) with
an homogeneously
spread acrossBelgium
Eachuniverse
complementsthe
otherto offeran
optimal coverage
at national level
Mixingpaperand
DOOH: Perfect
match between
impact & exposure

45. oStreet
oStation
Universe
Adshel2m² (1850)
Station 2m² (350)
AdshelLive 11% SOV (320)
Distribution
Coverage
o135 coveredcities
oStreet
oStation
Universe
Adshel2m² (1850)
Station Live 11% SOV (170)
AdshelLive 11% SOV (320)
Distribution
Coverage
o135 coveredcities

46. 56%
32%
12%
41%
25%
34%
41%
23%
36%
0%
10%
20%
30%
40%
50%
60%
North South Brussels
Contacts distribution per regions
PopulationgOOH! livegOOH!
62mio
69%
10
137
Key Performances
Source:CIM OOH Study Release 13 –Estimations until R14
VAC12+
VACover18-54
VAFrequency18-54
Affinityindex 18-34
55mio
69%
9
118
Key Performances
VAC12+
VACover18-54
VAFrequency18-54
Affinityindex SG 1-2
Workday
Commuters
+24%

48. The only premium
digital solution with a
national
homogeneous
distribution
Presencein 73 cities
and a reachof 38%
on T18-54*
Impact, flexibility,
engagement and
convergence
8,5 millions
VAContacts
12+*
AdshelLive (360)
Source:CIM OOH Study Release 13 –Estimations until R14

49. The only premium
digital solution in
railway stations in
Belgium
Presencein 80
stations witha reach
of 25%
on T18-54*
Impact, flexibility,
engagement and
convergence
Selectiveon
younger, active
and
international
audiences
Station Live (300)
Source:CIM OOH Study Release 13 –Estimations until R14

50. Screens
SOV%
Guaranteed
Audience
Digital
Solutions
NEW

51. Universe
Coverage
Intensity
Budget
Elite ExtremeEpicExtra
€€ €€€€ €€€€NationalRegionalBrussels
Street StationLive
Guaranteed
Audience Digital Solutions

52. €55k €185k
Budget
4,5mio 20mioGuarantee
d
Contacts
16,5% 45%
Min Reach
T18-54*
Elite Extreme EpicExtra
Street
Live
Station
Guaranteed
Performant
Solutions
19
Guaranteed
Audience Digital Solutions
7% 15%
Indicative
SOT%**
150 750
Min
screens
7,1€ 15€
Ratecard
cpm
Gross Budget tariff
(*) Estimation min reach % on T18-54 based on CIM R13 –final performances will be available in the next CIM release planned mid-January. Reach in NOT contractual
(**) Indicative SOT%: NOT contractual

53. Street
Elite Extreme Epic
Live
Station
Guaranteed
Audience DigitalSolutions
Extra
€55k €185k
Budget
4,5mio 20mioGuarantee
d
Contacts
16,5% 45%
Min Reach
T18-54*
7% 15%
Indicative
SOT%**
150 750
Min
screens
7,1€ 15€
25%
€67k
8%
250
Ratecard
cpm
Gross Budget tariff
(*) Estimation min reach % on T18-54 based on CIM R13 –final performances will be available in the next CIM release planned mid-January. Reach in NOT contractual
(**) Indicative SOT%: NOT contractual

54. Live
Street
Station
Elite
Extreme
Epic Extra
Guaranteed
Audience Digital Solutions
€55k €185k
Budget
4,5mio 20mioGuarantee
d
Contacts
16,5% 45%
Min Reach
T18-54*
7% 15%
Indicative
SOT%**
150 750
Min
screens
7,1€ 15€
40%
€165k
650
16mio
11%
10€
Ratecard
cpm
Gross Budget tariff
(*) Estimation min reach % on T18-54 based on CIM R13 –final performances will be available in the next CIM release planned mid-January. Reach in NOT contractual
(**) Indicative SOT%: NOT contractual

55. Elite Extreme EpicExtraSolution Region
Campaign
Period
VAC 12+ Nat
Guaranteed
Min.
#screens
Live Packages [street & station]
Live - Extra National 7 days 9.000.000 400
Live - Elite National 7 days 13.000.000 450
Live - Extreme National 7 days 16.000.000 500
Live - Epic National 7 days 20.000.000 700
Adshel Live Packages [100% Street]
Adshel Live - Extra National 7 days 4.500.000 240
Adshel Live - Elite National 7 days 6.000.000 260
Adshel Live - Extreme National 7 days 7.500.000 280
Station Live Packages [100% Station]
Station Live - Extra National 7 days 7.000.000 150
Station Live - Elite National 7 days 9.500.000 200
Station Live - Extreme National 7 days 12.000.000 300

56. Digital solution
in the heart of
the retail
environment
Premium
27 screens 75’’
in 26 exclusive
locations
Close proximityfrom
Colruyt group POS
(less than 68m to POS
entrance and 39m to
parking entrance)
1M+ consumers
per week

58. 1500
1700
2000
Modules to add
Classic
Basis

59. Source:CIM OOH Study Release 13 –Target 18-54
33mio
62%
6,3
VAContact12+
VACover18-54
VAFrequency18-54
1500 1700 2000
38mio
63%
7,1
VAContact12+
VACover18-54
VAFrequency18-54
44mio
65%
8,1
VAContact12+
VACover18-54
VAFrequency18-54

61. Distance km
Near POI/POS
where people move in real life
Go & Follow
where people
live
Near Home
Easy to plan
Poweredby
All digital inventoryintegrated
DOOH / Stations
Drivetimedistance
AveragefromPOI/POS
P&P 6.0
Coming2023

63. 9051
1600+ assets in 2022
measuredstations measuredstations
1900+ assets in 2023
Even More
Accountable

64. o475 sides2m²
oNational coverage
o69 stations
Description
Performances
Affinity
oYoung audience 18-34
oActive people & commuters
o19,3mio VAContacts12+
o20% VACoverage18-54
o12 VAFrequency18-54
Source:CIM OOH Study Release 13

66. Premium Digital XXL
network in station
and street
Includedin
MOF networks
26 digital landscape
billboards located
in 13 locaties
3,25 mio
VAContacts12+
in 14 days

67. Primetime of OOH:
branding & image
Strong presence
in the 5 main cities
Exclusive,
qualitative and
premium addresses
36m² & 16m²,
100% panoramic
for the most
qualitative impact

68. MOF
oStreet
oStations
Universe
Distribution
100 sidesin 5 main cities
o92 backlightbillboards36m²
o16 panoramicscreens XXL
o100% illuminated
36m²
BillboardLive

69. MOF
ZOOM 5MC

70. MOF
ZOOM 5MC

71. MOF
Source: CIM OOH StudyR13 MOF100, T18-54
85%
92%
93%
79%
88% 88%
Total 5MC Antwerp CIM Ghent CIM Brussels CIM Liège CIM Charleroi CIM
VACover T18-54

72. MaxiMOF
oStreet
oStations
Universe
Distribution
600 sidesNational
o80 backlightbillboards36m²
o508 panoramicbillboards16m²
o16 panoramicscreens XXL
o100% illuminated
16m²
36m²
BillboardLive

73. 74%
94% 93% 93% 92%
96%
98%
Total Total 5MC Antwerp CIM Ghent CIM Brussels CIM Liège CIM Charleroi CIM
VACover T18-54
MaxiMOF
Source: CIM OOH StudyR13 MaxiMOF, T18-54
National

76. Activation
Packages

77. Adshel Mix 1500
Adshel Mix 1700
Adshel Mix 2000
gOOH!
gOOH! live
Station Network
Maxi MOF
Adshel Live
Station Live
0
2
4
6
8
10
12
14
16
0% 10% 20% 30% 40% 50% 60% 70% 80%
Smart
Solutions
VACover
VAFrequency
Source: CIM OOH StudyR13
Budget = bubblesize

78. Smart
Solutions

79. Extranet

80. Digital | Data & results driven| Mobility| Creative
Creating the
future of
media