2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024

1. Maximizing Sales Using Social Commerce

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3. General Intro Presentation Q&A Agenda

4. Full Product Video Tour VBOUT in One Minute

5. 08. Social media listening 09. Social publishing 10. Retargeting 11. Cross-channel Analytics 12. Pipeline management 13. Calendar booking 14. Multi-channel AI Chatbot 01. Landing pages 02. Advanced payment forms 03. Popups and site messages 04. Powerful lead tracking 05. Visual marketing logic builder 06. Predictive email campaigns 07. AI email copy 14+ Core Tools Working Together

6. The VBOUT Stack ✔ Marketing Automation ✔ Stack Simple Interface ✔ Great Price ✔ Premium Support ✔ Built-in AI and Predictive capabilities

7. The Growth and Impact of Social Commerce

8. Platforms like Instagram, Facebook, TikTok and Pinterest provide an immersive experience for customers. This leads to impulse buys and reduced friction as customers can easily find and purchase products without having to leave the app. The average person spends $314 every single month, consistently, on impulse buying (Source: Slickdeals ). The Growth & Impact of Social Commerce

9. Integration of shopping and social media. Enhanced customer engagement. Streamlined purchase experience. What is Social Commerce

10. Worldwide, social commerce generated an estimated revenue of $571B in 2023. The expected annual growth rate from 2023 to 2028 is 13.7%. Revenues are forecast to exceed one trillion dollars by 2028. Source: Statista Social Commerce Revenue Growth In 10 Years

11. Social Commerce Platforms Overview

12. Instagram Around 1/3 of Instagram’s 2.35 billion monthly active users engage in social shopping on the platform (Source: Tidio ). Just imagine using Instagram, seeing a prefect pair of shoes, directly adding them to cart, and purchasing them with your preferred payment method. All without abandoning the app. Source: Tidio

13. Instagram Features for Social Commerce Shoppable Posts and Stories: Use product tags in images and videos across feed, reels, and stories so that people can tap on a tag and learn more. Instagram Live Shopping: Engage with Customers and sell products in real-time during live broadcasts with the option to tag products for purchase directly from the video. In-App CheckOut : Offer a seamless purchase process within the app, allowing customers to select products and checkout without leaving Instagram. Source: Instagram

14. Facebook In 2022, Facebook had 63.5 million individuals engaging in social shopping (Source: RecurPost ). This figure is expected to grow, reaching 67.8 million US shoppers by the end of 2024 (Source: eMarketer ) Source: eMarketer

15. Facebook Features for Social Commerce Facebook Shops: Create customizable online stories accessible on both Facebook and Instagram for a seamless mobile-first shopping experience. This allows you to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more. Facebook Marketplace: Buy and sell items directly without the need to setup a dedicated store. Facebook live shopping: Same as Instagram. Source: Meta

16. TikTok 3 out of 5 TikTok users discover new products on TikTok TikTok has 35 million US users engaging in social commerce (Source: Fit Small Business). This number is expected to reach 40 million in 2026. ( Source:eMarketer ). Source: eMarketer

17. TikTok Features for Social Commerce There are 3 types of TikTok Shopping Ads. Video Shopping Ads: In your ad, you can highlight one more products and make them shoppable right from in-feed video ads displayed on the For You page. Catalog Listing Ads: Instead of video, such format uses static images pulled directly from your product catalog. Live Shopping Ads: Allow users to watch live videos while being able to buy products directly from e-commerce platforms. Source: DataFeedWatch

18. Pinterest Pinterest is a platform that’s perfectly suitable for social commerce. 1/3 of the platform’s users have a yearly income of over $100K (Source: Pinterest). Source: Pinterest

19. Pinterest Features for Social Commerce Pinterest allows you to create several types of commerce ads. Shopping Ads: Show details like pricing, product availability and review. Collection Ads: This immersive format uses slideshows and video-like content to help people shop for similar products. Live Shopping: Through Pinterest TV – a series of live, and shoppable videos focused on food, fashion, beauty and more. Source: Pinterest Source: Techcrunch

20. Best Practices for Maximizing Sales Using Social Commerce and Automation

21. Connect Your Store to Social Platforms Connect your product catalog with social platforms. Facebook and Instagram have their built-in features to direct sync your catalog. Another option is using 3 rd -party apps like Shopify, Woo-commerce, BigCommerce, etc … For social platforms that don’t offer direct integrations or pre-built connections, you can use custom integrations. Source: Upwork

22. Optimize Your Social Commerce Use high quality visuals and videos that showcase your products in the best light. Write compelling product descriptions that emphasize on the benefits. Use strong CTAs like “Shop Now”, “Learn More” or “Get Yours Today”. Make them clear and easy to find. Source : CXL

23. Keep Your Branding Consistent Across Channels Ensure a consistent branding across all your social commerce channels. Logos, colors, typography, messaging, and tone should remain consistent among all platforms. Create a brand identity guide that your team can reference as they create copies for products and ads, stage photo, video shoots and graphic layouts. Source: Codelattice

24. Tap Into Customers Reviews and UGC One of the powerful ways to educate your customers or entice them to buy is to take advantage of your customers testimonials. Encourage your customers to share their experiences, reviews and photos of your products. Highlight their positive feedback on your social media profiles and product listings to show real-life examples. Source: embedsocial

25. Use Contests, Giveaways and Interactive Content Running contests and giveaways is a powerful tactic to drive engagement. Encourage the audience to engage with your post by liking, commenting, sharing or tagging others. This also expands your content reach and products through user-generated interactions. You can offer discounts or freebies to boost your customers enthusiasm for participation. Source: TikTok - @ toofaced

26. Host Live Shopping Events Go live across social channels to encourage real-time interactions. It enables customers to make purchases directly through the event. Live shopping events can increase Average Order Value by up to 30% compared to other e-commerce channels (Source: Bambuser ). Prepare engaging demos, Q&A sessions, special offers, interactive polls, exclusive discounts, etc … Source: TikTok - @ toofaced

27. Engage with Your Customers Actively engaging with your customers not only stimulates trust but also impacts prospective buyers. Be ready to always comment on posts where your brand is mentioned, reply to comments on your own posts and ads, and answer direct messages. Never ignore negative reviews; reach out privately to your customers and use these reviews as an opportunity to recover and improve.

28. Invest in Paid Ads and Retargeting Beyond organic effort, if you want to drive traffic to your online store, expand product visibility, or boost conversions, creating paid ads is an effective strategy. Streamline ad creation and retargeting across social platforms by syncing customer data. Use an ecommerce marketing platform to automatically retarget potential customers on social, who have already abandoned their carts or exclude those who already purchased. Source: VBOUT

29. Create AI Chatbots Use chatbots to display product recommendations and enhance your customer service. AI chatbots in e-commerce boost sales by proactively engaging customers, offering personalized product recommendations and recovering abandoned carts. These chatbots improves customer satisfaction by providing instant support, personalized assistance, and seamless shopping experience. Source: Tidio

30. Utilize a Social Publishing Tool Use a social publishing and scheduling platform to automate your social media posting across all channels. These tools integration with Canva allows you to create a variety of graphics and schedule them ahead of time. Use AI content generation to generate captions for your posts, reels and stories in seconds. Source: VBOUT

31. Partner with Influencers Identify influencers who align with your brand values, target audience and industry. Encourage them to create relatable content that showcases your products in an authentic way. Use tracking links, discount codes or affiliate programs to attribute sales to specific influencers. Set KPIs like CTR, conversions and sales generated from influencer campaigns to evaluate the effectiveness of influencer collaborations and optimize future campaigns. Source : Medium

32. Brands Excelling Well with Social Commerce

33. Sephora Sephora showcases their extensive range of beauty products through shoppable posts and stories with product tags and descriptions. They also partner with influencers to create engaging content and promote their products. Sephora’s chatbot allows customers to browse products, get personalized recommendations, and make purchases within Facebook Messenger. Source: Sephora

34. Nike Nike uses Facebook and Instagram Shops to showcase their vast catalog of shoes, apparel and accessories. Users can browse and purchase items directly within the apps. Source: Nike

35. Milk Bar Just before the pandemic, 75% of Milk Bar’s revenue came from their physical stores and the rest was from selling products online (Source: sprinklr ). After the pandemic, the brand has tapped into live videos and sharing attention-grabbing photos on Instagram. They allow direct purchases through their Instagram’s storefront. Milk bar succeeded in combining visual appeal with e-commerce functionality, creating a positive shopping experience. Source: sprinklr

36. Eventbrite Event organizers frequently use social media to promote their events and sell tickets directly through Facebook. This allows for seamless ticket purchasing and increased visibility for their events. Source: Eventbrite

37. Booking.com Booking.com’s chabot on Facebook Messenger assists users in finding and booking accommodations, providing a personalized and conversational booking experience. Source: Medium

38. Charlotte Tilbury This cosmetics brands was one of the first to create a digital storefront using VR. They offered “Shop with Friends” feature that allows users to share the experience with loved ones through video calls and discover hidden treasures together. They create live shopping on TikTok allowing to join interactive events featuring influencers and exclusive discounts on certain products. Source: sprinklr