2024_01_PMR DECK- #TURKEY_v1_3333TR.pptx

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1. 1 Portfolio Management Review IBP Workshop - Introduction Portfolio Management Review Deco E&A Organization: TURKEY Period: 10 2023

2. Tables for Global NPI Projects Overview Meeting Agenda Marketing Actions

3. NPIs

4. Projects Overview ID Project Name Project Lead Current Stage Details Stage 4 Planned Date 19086 Hammerite Ultima_IBD Elmas Aydin Stage 3 New products were ready for order entry. However, due to additional demands from sales, the project taken withdrawn from the launch phase to the creation phase. Artwork change is ongoing. May 2023 New Launch: Sep 2023 18946 PARQUET MATT Elmas Aydin Stage 1 Actions were taken to reduce the cost of the existing product set, but despite all the actions, the product formula is not competitive with competitors and does not have good finance figures. KILL 20484 HAMMERITE BASE Elmas Aydin Stage 2 PMR approval was completed. Sourcing will complete and target price will determine. The request of the export department is to continue this project after the Ultima sales process. The project is in hold status. TBD 18942 WB CUPRINOL ULTRA Elmas Aydin Stage 1 Benchmark process was started. Jan 2024 21062 HOBBY PAINT Elmas Aydin Stage 1 The base product formula has been determined. 2K formula study is in progress. Jan 2024 15144 WB TRIM Elmas Aydin Stage 2 Pilot production will start. Gensight approval processes are ongoing. TSE application procedures have been made. Test result is expected. Jan 2024

5. PMR ASC Projects Overview ID Project Name Project Lead Current Stage Details Stage 4 Planned Date 15998 Universal Primer Ozlem Adanur Stage 2 MSDS creation is continuing. 2024 Jan 19224 Konstantre Astar Ozlem Adanur Stage 1 It will be continued after new formulation of isolation primer TBD 20611 Gypsum Primer Pack Change Ozlem Adanur Stage 2 Pack design is completed. Project will be sent to stage 3 approval 2024 Jan 19222 New Antibacterial Product Ozlem Adanur Stage 1 P&P Brief shared. Formulation study will be started. 2024 June 19083 Niche_Matt Ozlem Adanur Stage 1 P&P Brief will be shared. 2024 November 21075 Simply Refresh Turkey Ozlem Adanur Stage 1 P&P Brief will be shared. 2024 June 21097 MB Plastik Mat White Ozlem Adanur Stage 1 Project team meeting will be organized. 2023

6. PMR ASC Projects Overview ID Project Name Project Lead Current Stage Details Stage 4 Planned Date 18393 Saf Akrilik Encapsulated Tugçe Tonguçoglu Stage 3 Akrikor Silikonlu + Akrilik & Saf Akrilik Pack stock evaluate. March 2024 19744 Effect Paint Tugçe Tonguçoglu Stage 3 Forecast is done Order is going Artwork is done and share with supplier Color card sample received for color control 2 pallet sample product shipped. Jan 2024 20433 Export Mat BC 20 KG Tuğçe Tonguçoğlu Stage 4 Forecast entered. 15L SKU stock will be control Launch volume production will be planned Production date will be planned Oct 2023 20432 Export Mat New 3 KG Packsize Tuğçe Tonguçoğlu Stage 4 Forecast entered. Artwork share with produce Launch volume production will be planned Artwork shared with producer IML is ready Production date will be planned Oct 2023 20434 Akrikor Akrilik Grenli 10 KG Tuğçe Tonguçoğlu Stage 3 Artwork is prepared Forecast Launch volume production will be planned Artwork shared with producer IML is ready Production date will be planned Oct 2023

7. Communication

8. PMR ASC Communications Organised for the 6th time this year, the Summit and Award Ceremony for Supporting Women Entrepreneurs was held with the theme of "Strong Women, Strong Tomorrows". At the summit where inspiring women shared their experiences with their success stories, initiatives that create high added value for our country were also awarded. As Marshall Boya, our platform "ustamburada.com", where we bring together masters and end users, was deemed worthy of the "social entrepreneurship" award thanks to the benefit and added value it creates for both masters and end users.

9. PMR ASC Communications We prepared a motivational video within the scope of our in-house new year. We published our video within the scope of our event.

10. PMR ASC Communications We prepared a motivational video within the scope of our in-house new year studies. We published our video within the scope of our event.

11. PMR ASC Communications Body Text Download our See & Paint application to your phone and try all the colours you dream of on the walls of your home with a single click!

12. PMR ASC Communications Body Text Visit our Ustam Burada website immediately, discover our certified master near you and colour your home.

13. Appendix

14. IBP Workshop - Introduction 14 MSU PMR Meeting Lead Facilitator Benelux Belgium Desiree DeMaesschalck [email protected] Netherlands Brieke Hillen Trudy Boterbloem Central East & Russia Poland Pawel Sobalak Pawel Sobalak Russia Bovkun Ivan Elena Aredova, Elena Alanicheva Baltics Kertu Väre Kertu Väre Central Europe South CZ/SL Miloš Prib Aneta Vacková Greece Panos Michalis Maria Thoma Yota Petsiou (Covering mat leave Maria) Hungarian Gergely Szucs karoly Olah DACH DACH Anke Bohmann [email protected] France France Michiel Boonekamp Bertrand Beghin Nordics Nordics Christine Berglund camilla NAMET - North Africa Turkey Morocco Ridha Chouk            Miftah Sarah Tunisia Houcem Ben Nasr  [email protected]; Olfa Karoui ME   Bashir Zain Turkey Pinar Adabag Özlem Adanur South Europe Italy Roberto Meregalli Alessandra Aldizio Spain Eduardo Linaje Marga Lois Sub Sahara Africa Sub Sahara Africa Nathalie Sweeney Nonkululeko Mcunu UKI IE   Niamh O’Donovan UK   Bretherick, C. (Cathy) <[email protected]> Romania (Fabryo) Romania TBD   Key Contacts

15. Country - Portfolio Management Review Chair person PMR facilitator Country Marketing Manager Facilitator Attendees Brand / Project / Product Mgrs , Finance, LTS , Technical manager, purchasing on request, ISC on request A) Prior PMR B) R-PMR, DMR, SMR, IR, MBR, TR - 3-6. R-PMR; from BU Process Manager (SG, LWR) F) Senior mgt - A) PMR gap closing action list B) Actions from other steps A) Up to date KPI overview B) Up to date Scorecard Portfolio Plan (Volume, Revenue, Margin) A) Changes to Supply and Demand Plan B) 1p summary other steps C) Key changes highlighted D) Updated assumptions E) Updated VulOps F) Top down target changes Up to date Resource Plan Identified gaps with actions and recommendation Suggested deep-dive topics Meeting effectiveness survey Backward looking: Review actions prior meeting and actions from other steps ( eg . MBR) Review KPIs and Scorecard Forward looking: Approve Portfolio Plan* (Volume, Revenue, Margin): Changes from prior steps Changes in assumptions Opportunities & vulnerabilities Current vs prior plan Approve aggregated Resource Plan Approve / escalate gap closing actions (Optional) Deep dive in pre-selected special topic Assess process maturity Review meeting effectiveness Define improvement action PMR 2-3. IR, DMR, SMR 4. PMR, R-PMR, IR IR, DMR, SMR - PMR, IBP BPOs KPIs Stage Gate® Gates on time, NPI forward & backward looking % of sales, Forecast accuracy, VE realization A) Updated action list B) Actions from other steps - A) Approved Portfolio Plan (Volume, Revenue, Margin) B) Updated assumptions C) Updated VulOps Approved Resource Plan A) Approved gap closing actions B) Recommended gap closing actions to other steps 3-5. 1p summary - A) Completed survey B) Improvement actions in PMR action list Suppliers Inputs Process / Agenda Outputs Customers

16. How does the information flow to Supply Chain SUPPLY REVIEW Commercial REVIEW PORTFOLIO REVIEW Inform demand and supply of launch plans and discontinuations Inform demand of opportunities Inform supply of all samples, test and upscale requirements I nform Supply of ALL volumes Inform Supply of ALL opportunities Supply recommend actions to IR 16