22 0302 Shinhan WAY 2.0 - Official Content.pdf

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Thông thường một bản kế hoạch kinh doanh được xây dựng trong vòng từ 3-5 năm và bao gồm tất cả nghiệp vụ quan trọng như dự kiến doanh thi, chi phí, lợi nhuận, kế hoạch tiếp thị, bán hàng,… Biết cách lập kế hoạch kinh doanh tốt sẽ giúp bạn đưa ra các quyết định đúng đắn và ứng phó kịp thời với các tác động của thị trường.

1. SHINHANWAY2.0
2022.03
ShinhanCulture Team
“A new journey of Shinhanitaswho are dreaming of a new future
for Shinhanin the milestone of 40
th
founding anniversary.”
-A Corporate Culture project of ShinhanCulture Team -

2. TABLE OF CONTENT
GENERAL INFORMATION
1.1.WhydowechangeourShinhanWAYvalues?
1.2.IsthischangecauseanydifferentinShinhanimage?
1.3.MainreasonsforchangingShinhanWAYvalues
1.4Whydowecallnewvalue“ShinhanWAY2.0”?
1.5ShinhanWAY&ShinhanWAY2.0comparison
1.6ShinhanWAY2.0applicationtime
2.1.ShinhanNewVision
WhatisVision?
WhatisNewVisionmeaning?
2.2.ShinhanNewCoreValues
WhatareCoreValues?
TheorderofNewCoreValues
ThemeaningofeachNewCoreValue
HowtoapplyNewCoreValues
1
2
DETAIL INFORMATION

3. 1. GENERAL INFORMATION
1.1.WhydowechangeourShinhanWAYvalue?
ShinhanWAYdefinition
ShinhanWAYrepresentsavaluesystembywhichallmembersof
Shinhanshare,followandputintotheirthoughtsandactions.
ShinhanWAYconsistsofMission,VisionandCoreValues.
InwhichsituationShinhanFinancialGroup(SFG)decidedto
changeShinhanWAYvalues?
Forthelast20years,SFGhasbeenaleadinginnovationin
Koreanfinance.ThevisionofbecomingaWorldClassFinancial
Grouphasbecomeacompassforgrowth.
Today,weareexperiencingachangefasterthanbeforewith
digitalnativebecomethedominanteconomicplayer.Toadapt
withnewchanges,itistimetorearrangeShinhan’sgoalsinline
withthetrueformoffinancethatcustomerswant.
1.2IsthischangecauseanydifferentinShinhanimage?
•ThefoundingperiodclearlydescribetheorganizationthatShinhanwantedtocreateatthetime,withoutany
otherexplanations.However,aftermanyyearswithvariouschangesinthemarket,itistimetorenewourvalue
system.
•Sinceweenterthenewera,ournewvaluesystemwillhelpusadaptwithchangesinthefuture.Thesechanges
willnevercauseanydifferentinShinhanimage.

4. 1. GENERAL INFORMATION
1.3MainreasonsforchangingShinhanWAYvalues
Easyforeveryoneto
understandandfollow
•Inthepast,weorganizedtrainingsandcommunicatedinvariousways(meetings,workshops,…),
thereforeitwaseasiertospreadoutourorganizationalcultureactively.
•However,inthiscurrentsituationwhenCOVID-19haschangedourwayoforganize
trainings/events(limitedtimeorspacetopreventthespread),aswellasthepersonalized
employeeshasincreased,itcausesdifficultiesandchallengestocommunicateourvaluessystem
frequentlywitholdmethods.
=>Therefore,ourvalueshouldbeeasiertorememberandunderstand;atthesametimeitshould
makeeverymembersfeelconfidenttofollowthisbasicconditioninordertogrowtheircareerat
Shinhan.
Easy for Shinhan
members towidely
spreadoutcultureby
themselves
•Inthepast,Shinhanculturewasone-waycommunicationasittransferredfromtopmanagement
toemployeesandemployeesdon’tplaymanyrolesinspreadingShinhanculturevaluestoother
members.
=>Aschangingthedirection,everyShinhanmemberswillbetheonewhoactivelypractice,develop
andspreadoutculturevaluestootherpeoplearound(theircolleagues,customers,
partners/agencies,...),soourvaluesshouldbechanged.
Subsidiaries (Group
companies)arefree
withintheframeworkof
thegroup
•UnderonenameofShinhan,eachcompanyfacesdifferentbusinessandcompetitive
environment,meanwhilecurrentvaluesystemcannotadjusttoeachcompany.
=>Thenewvaluesystemwasdesignedwithablankspacesothatthegroupcompanies’owncore
valuescanbeaddedinadditiontothegroupvalues.

5. 1. GENERAL INFORMATION
1.4Whydowecallnewvalue“Shinhan
WAY2.0”?
Manynameswereconsideredforthenewvaluesystem,
suchasShinhanBelief,ShinhanPraxis(executionsystem),
butSFGfinallycameupwiththename“ShinhanWAY
2.0”.
ShinhanWAYitselfrepresentsthespiritandculture
ofShinhan:ShinhanWAYistheonethingthatshould
notchangeevenifeverythingelsechanges,as
ShinhanWAYisapropernounthatrepresentsthe
spiritandcultureofShinhanfromthebeginning.
“ShinhanWAY2.0”isthenewversionofShinhan
WAY:Sincethisnewvalueisdifferentfromthe
currentShinhanWAYbyredefiningitsvisionandcore
values,thename“ShinhanWAY2.0”cameoutinthe
sensethatitgraduallyaccumulatedanddeveloped
fromthecurrentShinhanWAY,suchasAppleiOSor
GoogleAndroidoperatingsystems.Inthefuture,itis
expectedtoevolveintoShinhanWAY3.0and
ShinhanWAY4.0.

6. 1. GENERAL INFORMATION
1.5.ShinhanWAY&ShinhanWAY2.0comparison
SHINHAN WAY SHINHAN WAY 2.0
Application
Period
Fromthe foundingdate to 2021 FromSeptember2021
Value system “ShinhanWAY”referstothevaluesystemthat
ShinhanFinancialGroupaimsforandthe
thoughts,actions,andstandardsofall
Shinhanpeople.Itconsistsofmission,core
values,andvision.
“ShinhanWAY2.0”isawayofthinkingandbehavior
sharedbyallShinhanpeople.
ThisisthestandardandShinhan’sfuturedirection.
Mission
Core Values
Vision Tobecome a No.1 bank that creates a new
future and is loved by all.
We believefinance should be More Friendly, More
Secure, More Creative.

7. 1. GENERAL INFORMATION
ShinhanFinancialGrouphaschangedShinhanWAYtoShinhanWAY2.0
•NewVision:September2021
•NewCoreValues:January2022
ShinhanBankVietnamwillofficiallyapplyShinhanWAY2.0startingfromFebruary2022.
Period 1
(16 Feb –28 Feb)
Period 2
Step 1
(02 Mar –18 Mar)
Step 2
(18 Mar –31 Mar)
Step 3
(31 Mar –31 Dec)
Prepareofficialcontent
forShinhanWAY2.0
(NewVision&NewCore
Values).
AnnounceShinhanWAY
officially&applytoall
currentmaterials.
Training,Sharingtoall
LeadersandShinhan
employees (New +
Current).
Boost up Internal
Communications to
spreadoutShinhanWAY
2.0.
SCHEDULE
1.6.ShinhanWAY2.0applicationtime
TRAINING

8. 2. DETAIL INFORMATION
What is Vision?
Avisionstatementofacompanydescribeswhatthatcompanydesirestoachieveinthelong-run,
generallyinatimeframeoffiveortenyears,orsometimesevenlonger.
Visiondepictswhatthecompanywilllooklikeinthefutureandsetsadefineddirectionforthe
planningandexecutionofcorporate-levelstrategies,andatthesametime,itguidesthechangeof
employees’actiontowardsthatdirection.
2.1.ShinhanNewVision

9. 5. DETAIL INFORMATION
MORE
SECURE
MORE
CREATIVE
Easy and Convenient
Wewillimproveonlineandofflinefinancialservicessothat
customerscanusefinancemoreeasilyandconveniently,andconnect
financemorecloselywithcustomers’dailylifeandbusinessthrougha
digitalecosystem.
Safe and Reliable
Wewillmakeourcustomers’heartsmorecomfortablebyproviding
safe,reliable,andrightfinancesothattheirdreamscancometrue.
MORE
FRIENDLY
Fresh and Original
Wewillprovidenewvaluetoourcustomersthroughfreshandoriginal
“first-class”financialservicesbycombiningthecreativityofShinhan’s
expertiseandinnovativetechnology.
What is New Vision meaning?

10. 2. DETAIL INFORMATION
2.2.ShinhanNewCoreValues
What are Core Values?
CoreValuesarethesetofguidingbeliefswhichhelpemployeesfunctiontogetherasoneand
shapethewayemployeesbehave.
Corevaluesimpactbothinternalandexternalaffairs.Theydefinenotonlyhowemployees
treateachother,butalsothebehaviorexpectedtowardcustomers,partnersandthe
community.
ShinhanCore Values (Current) ShinhanCore Values (New)

11. 2. DETAIL INFORMATION
WhydoNewCoreValueshaveitsownorder?
InordertoreduceconfusionandmakeiteasierforShinhanmemberstoapply,NewCoreValueswill
haveitsownorderwith“Right”willbestartingpoint,thepriorityoveralljudgements;followedby
“Nimble”andendupwith“Different”.Italsorepresentstheorderofstart,processandresultofwork.
The order of New Core Values
ShinhanNew Core Values
1 2 3

12. 2. DETAIL INFORMATION
Thisisthefirstnewcorevalues,alsothestartingpointofeverything–itmustbe
right!
“Right”meansthereisnoviolationofsocialnormsormorals;nocontradiction
withthereality.Beforedoinganythingorcomingupwithanydecision,weneed
toaskourselveswhetherthisistherightthingwedoforourcustomers,or
whetheritistherightthingforthefutureofShinhanandallofouremployees.
Inmanysituations,“Right”becomesthestandardforallShinhanemployees’
action/judgment,asithasthemeaningofethics,trust,fairnessandsustainability.
Examples of “Right” usage:
Before doing anything or making any decision, ask yourself:
RIGHT:WevaluedoingwhatisRIGHTforourcustomersandforthefuture
generations.
Ethics Isittherightthingtodoforourcustomers,inlinewiththesocialstandards?
Trust AmIthinkingofthevalueofmycustomerbeforecompanyprofit?
Fairness Areallofouremployeesbeingevaluated/treatedfairly?
Sustainability Isitrightforalong-termperspective,eventhoughshort-termperformanceisimportant?
The meaning of each New Core Value

13. 2. DETAIL INFORMATION
Thisisthesecondnewcorevalues,alsorepresentstheprocessofdoingourwork.
Asweliveinanerawherethelifeofbusinessis“speed”,weneedtomove
fasterthanourcustomers,competitorsandsociety.Wespeedthingsup
flexiblybutalsoefficiency(Executequickly).
Tobereadyandadaptableforchanges,wehavetokeeplearningtoenhance
ourknowledgeandupdatingtrendstofastercomeupwithnewideas/methods
toimproveourproducts/services(Learnandgrow).
Examplesof“Nimble”usage:
Beforedoinganythingormakinganydecision,askyourself:
NIMBLE:WevaluebeingNIMBLE–executingwithflexibilityandefficiency,
neverstoplearningandkeepmovingforward.
ExecutequicklyAmIdoingmyworkquicklyandeffectively?
HaveIdeletedanyobstaclesinmydecision-makingandexecution?
LearnandgrowAmIreadytolearnnewthingsandkeepmyselfupdatedwithnewtrendsthat
benefitmywork?
The meaning of each New Core Value

14. 2. DETAIL INFORMATION
Thisisthelastcorevalue,alsorepresentstheresultofourwork.
“Different”isalsoatermthathasbeenfrequentlymentionedwhendiscussing
“diversity”inShinhancorporateculture(Respectfordifferences).
Inaddition,“Different”alsomeansthatwevaluehavingdifferentiated
outcomesbyprovidingexceptionalcustomervalueandcustomerexperience
(Uniqueresults).
Examplesof“Different”usage:
Beforedoinganythingormakinganydecision,askyourself:
DIFFERENT:WerespectindividualDIFFERENCES andvaluehaving
DIFFERENTIATEDoutcomes.
Respect for
differences
DoIembracethediversityofgender/generationwithintheorganization?
AmIreadytocorporatewithmycolleagues,mypartnerstocreateoutstanding
values?
Create
differentiated
outcomes
IswhatIamdoingcreateanydifferentiatedvalueformycustomers?
Isitdeliverexceptionalcustomerexperiences?
The meaning of each New Core Value

15. 2. DETAIL INFORMATION
How to apply New Core Values
Core Value Application
When startingtowork,beforecommunicating to
customers/colleagues/partnersorthinkingofanynewideas,I
considerwhetherthisistherightthingtodoorsayandpursueit
inaccordancewithitsessence.
Iwillalwaystrytofindabetterwaythroughexecutionwith
flexibilityandefficiency.Iwillneverstoplearningtoimprovemy
skillsandkeepmovingforward.
Icreateoutcomeswithfirst-classqualitythroughdifferentiated
methodsandinnovation.
Irespectindividualdifferencesthroughopencommunicationwith
customers,colleaguesandpartners.

16. THANK YOU FOR YOUR
ATTENTION!
I f y o u h a v e a n y q u e r i e s , p l e a s e c o n t a c t S h i n h a nC u l t u r e Te a m :
•M s . L e T h i T h a o -ext. : 6 8 0 6 1 8 3 1 o r 0 9 7 8 7 9 3 8 9 3
•M r. D a n g C h i T h i e n-e x t . : 6 8 0 6 1 314 o r 0 9 4 5 7 1 6 1 0 8
•M s . D o P h a m T h u o n gN g u y e n -ext. : 6 8 0 6 1 154 o r 0 9 4 7 4 2 8 2 9 1
•M s . N g u y e n T h i P h u o n g U y e n -e x t . : 6 8 0 6 1 4 5 4 o r 0 9 0 6 9 9 9 7 4 3