23BIT058-buisnessproposal-jash_ke_chatore.pptx

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1. Jash ke Chatore – A Traditional Indian Chaat Restaurant Business Proposal by: Dhokiya Jash Date: 09 / 10 /2025

2. Abstract A strategic plan to launch ‘Jash ke Chatore’, a hygienic and affordable chaat outlet offering traditional Indian street food such as Pani Puri, Bhel Puri, Dabeli, and Aloo Tikki Chaat. The venture focuses on hygiene, eco-friendly packaging, and nostalgic taste.

3. Business Overview • Business Type: Sole Proprietorship • Model: D2C via Stall + Delivery Platforms • Location: High-footfall urban zones • Investment: ₹2.5–3 Lakhs • Goal: Blend traditional flavors with modern hygiene and convenience.

4. Objectives • Serve authentic and hygienic Indian chaat. • Build a loyal customer base within 6 months. • Achieve breakeven by month 4. • Prepare for multi-outlet expansion in year 2.

5. Market Analysis • Target Audience: Students, office-goers, families (15–40 years). • Competitors: Local vendors, small kiosks, online sellers. • Edge: Hygienic, branded experience with consistent quality.

6. Product Details & Pricing Bhel Puri – ₹40 Dabeli – ₹30 Pani Puri – ₹25 Aloo Tikki Chaat – ₹45 Samosa – ₹30 Add-ons: Extra Chutney ₹5, Water ₹10

7. Operational Plan • Setup: 8x8 ft kiosk, basic kitchen setup. • Staff: 2 employees (cook + cashier). • Hours: 12 PM – 9 PM. • Inventory: Fresh local ingredients daily.

8. Marketing Strategy • Launch offer: Free Pani Puri opening day. • Flyers + coupons in colleges & markets. • Active social media promotions. • Swiggy/Zomato partnerships. • ‘Buy 5, Get 1 Free’ loyalty plan.

9. Financial Plan Setup Cost: ₹2,00,000 Monthly Revenue: ₹90,000 Expenses: ₹60,000 Profit: ₹30,000 Breakeven: ~7 months.

10. Risk Analysis • Rainy season footfall drop. • Hygiene non-compliance risks. • Competition from cheaper vendors. • Mitigation: Maintain quality, loyalty offers, strong branding.

11. Conclusion ‘Jash ke Chatore’ has strong potential for growth as a hygienic and authentic chaat outlet with scalable, profitable operations and future franchise opportunities.