23BIT168_presentation_BusinesProposal.pptx

A proposal for cake business

1. Harsh Varia's Cake Creations Artisanal excellence meets personalized service in every handcrafted creation

2. Transforming Celebrations Into Memorable Experiences The Problem We Solve The local market is saturated with commercial bakeries offering standardized, mass-produced products that lack personalization and authentic quality. Customers celebrating life's most precious moments deserve better than off-the-shelf solutions. Our Solution We deliver bespoke, handcrafted cakes and pastries using premium natural ingredients. Every creation is custom-designed to become the unforgettable centerpiece of your celebration—from intimate family gatherings to corporate milestones.

3. Mission & Vision Our Mission To delight customers by creating exquisite, handcrafted cakes and pastries that serve as the centerpiece for their most cherished celebrations, using only the finest ingredients and a passion for perfection. Our Vision To become the most sought-after artisanal cake and pastry brand in the region, known for our creativity, quality, and unwavering commitment to customer satisfaction.

4. Strategic Goals & Market Opportunity Year 1 Objectives Achieve 15-20 custom cake orders monthly by year-end Build engaged social media following of 2,000+ Instagram followers Secure partnerships with two local event planners or cafes Long-Term Vision Expand to a commercial studio space and hire additional staff to meet growing demand while maintaining our signature quality and personalization. Market Momentum India's bakery industry is experiencing remarkable growth driven by rising incomes and consumer preference for premium products. There's a significant shift from traditional sweets to customized celebration cakes—representing a lucrative niche for artisanal creators.

5. Our Target Customers Individuals & Families Ages 25-55 celebrating personal milestones—birthdays, anniversaries, baby showers, and festivals. They value quality, taste, and unique designs that create lasting memories. Corporate Clients Businesses seeking premium cakes and pastries for office celebrations, client gifting, and corporate events. They demand reliability, professionalism, and consistent excellence. Health-Conscious Consumers Individuals with specific dietary needs seeking eggless, gluten-free, or low-sugar options without compromising on taste, presentation, or celebration joy.

6. Competitive Advantage Commercial Bakeries Their strengths: High volume, lower prices, established presence Their weaknesses: Standardized products, limited customization, lower-quality ingredients Other Home Bakers Their strengths: Offer customization and personal touch Their weaknesses: Inconsistent quality, lack professional branding and streamlined ordering Our Unique Position We combine the best of both worlds: The professionalism and reliability of commercial operations with the artisanal quality and personalization of boutique craft baking.

7. Product Excellence & Customization Signature Product Line Signature Cakes: Belgian Chocolate Truffle, Raspberry & White Chocolate, Lemon & Elderflower, Classic Red Velvet Cupcake Collections: Available by the dozen with custom toppers Artisanal Pastries: French Macarons, Chocolate Eclairs, Fruit Tarts, Cheesecakes Celebration Cookies: Custom-decorated sugar cookies for favors or gifts Complete Customization Mix and match flavors, elaborate multi-tiered designs with handcrafted sugar art, and dietary accommodations including eggless and gluten-free options.

8. Marketing Strategy & Customer Journey 01 Digital Presence Instagram and Facebook showcase high-quality visuals, behind-the-scenes content, and targeted ads. Professional website serves as portfolio and e-commerce platform. 02 Strategic Partnerships Collaborate with event planners, wedding coordinators, photographers, and local cafes to generate qualified referrals and build brand credibility. 03 Customer Experience Seamless journey from inquiry through consultation, quotation, 50% deposit confirmation, creation and delivery, to satisfaction follow-up and review collection. 04 Community Engagement Word-of-mouth referral program, participation in local food festivals and farmers' markets to build awareness and showcase product excellence.

9. Financial Projections & Growth Path Year 1 Revenue Forecast ₹3.6L Total Year 1 Revenue Conservative projection with strong growth trajectory ₹1.6L Startup Investment Equipment, licensing, branding, and initial marketing 6 Break-Even Point Orders per month to cover fixed costs—achieved by Q2

10. Why Invest in Harsh Varia's Cake Creations? Premium Positioning Capturing the high-growth artisanal segment with superior quality, artistic excellence, and personalized service that commands premium pricing. Scalable Model Lean home-based operations with low overhead, clear path to commercial expansion, and multiple revenue streams including workshops and DIY kits. Proven Expertise Founder brings certified training, artistic mastery, and business acumen. Every creation personally overseen to guarantee consistent excellence. Let's create something extraordinary together. Join us in building the region's most celebrated artisanal cake brand—where every creation tells a story and every celebration becomes unforgettable.