23bit180 Business Proposal For small Business

23bit180 Business Proposal For small Business

1. BuzzYourBrand Affordable Social Media Marketing for Local Brands Krishna Khernar Roll No. 23BIT180 ICT – Div 3, H6 Submitted to: Dr. Payal Desai Communication Skills – III

2. Table of Contents 01 Executive Summary 02 Company Overview 03 Services Offered 04 Unique Selling Proposition 05 Market Analysis 06 Operations Plan 01 Technology & Delivery 02 Pricing Structure 03 Financial Projections 04 Terms & Conditions 05 Contact Details

3. Executive Summary BrandBuzz is a digital marketing startup supporting local and student-led businesses in building engaging social media presence. Target Focus Startups, freelancers, and home-based businesses Full Service Content planning to reel creation and analytics Affordable Grow digitally without burning budget BrandBuzz aims to become the go-to marketing partner for small brands seeking digital growth.

4. Company Overview BrandBuzz Business Type: Social Media Marketing Agency Location: Ahmedabad, Gujarat (remote-friendly) Founded By: Shriya Choksi Stage: Launch-ready with pilot clients Mission Help emerging businesses grow with creative, affordable, impactful digital marketing solutions Vision Become India's leading social media marketing agency for student entrepreneurs and small local brands Creativity Engaging, platform-optimized content Clarity Transparent reporting and communication Affordability Pricing that suits small businesses Consistency Regular, high-quality posting schedules

5. Services Offered Social Media Management Instagram & Facebook profile handling Post scheduling, captions, hashtags Reel Creation & Editing Trend-based reel planning Editing with captions and transitions Ad Campaign Management Targeted promotions using Meta Ads Budget-based reach optimization Content Calendar Planning Monthly themes, post types, and content days Analytics & Insights Reports Growth tracking with easy-to-read charts

6. Unique Selling

7. Market Analysis Problem Small businesses lack time or skills to grow on social media effectively. Inconsistent or poor-quality posts lose potential customers. Opportunity Rise in small-scale businesses and student-led startups Instagram's high engagement with visual content Demand for cost-effective digital marketing Target Audience Small business owners: cafes, thrift shops, tutors Freelancers Homepreneurs seeking online presence Student Ventures College startups and event pages Why Now? Increased content consumption post-COVID. Reel-based growth has made organic reach more achievable.

8. Operations Plan Setup Team Content Strategist Researches trends, creates captions, ensures brand alignment Freelance Editor Edits reels and photos for visual consistency Graphic Designer Crafts posts, story templates, highlight icons Social Media Intern Schedules posts, responds to messages, prepares analytics Daily Workflow 1 9:00 AM Research trends and create content plans 2 11:00 AM Coordinate with clients for approvals 3 1:00 PM Reels editing and post designing 4 4:00 PM Schedule content and check analytics 5 6:00 PM Review feedback and engage with audience Flexible and remote setup allows efficient use of time and resources without compromising output quality.

9. Technology & Delivery Canva Pro Graphic content creation CapCut/InShot Reels editing Meta Business Suite Content scheduling WhatsApp & Notion Client communication Google Sheets Content calendar & reports Pricing Structure Starter 8 posts + 2 reels ₹2,500/month Growth 12 posts + 4 reels + ads ₹4,500/month Pro 20 posts + 8 reels + analytics + ads ₹7,000/month First-time clients 10% off Student ventures 15% off Referral benefit ₹300 off for both

10. Financial Projections Month Range Clients Avg Revenue/Client Monthly Total 1–2 4 ₹3,500 ₹14,000 3–5 8 ₹4,000 ₹32,000 6–12 12 ₹5,000 ₹60,000+ 3-4 Break-even Point Months to profitability ₹3L Year 1 Profit Goal ₹2.5–3 lakhs target Growth Plan: Scale through partnerships with student networks and local business forums Terms & Conditions Payments Advance monthly payment via UPI or bank transfer Revisions Up to 2 revisions per week Content Lock Once