2MarketingMix.ppt for mba and bba students

good

1. The Marketing “Mix”

2. MarketingMix –4Ps
The marketing mix elements that make up an
organization’s marketing program:
1.Product
2.Promotion
3.Price
4.Place
These are management decisions,
controllablefactors

3. Marketing function relates to many people, groups, and forces

4. Marketing’s first task:
discovering consumer
needs

5. Marketing’s second task: satisfying consumer needs