4.MIL Media Literacy (Part 3)- Performance Tasks -Deconstructing Media Messages.pptx

Performance Tasks -Deconstructing Media Messages

1. MEDIA AND INFORMATION LITERACY (MIL) MEDIA LITERACY (Part 3) Performance Task- Deconstructing Media Messages MIL PPT 11, Revised: May 25, 2017

2. LEARNING COMPETENCIES Learners will be able to… apply strategies in analyzing and deconstructing media messages (SSHS).

3. TOPIC OUTLINE I- Media Literacy Preview of the Questions for Deconstructing Media messages Formative Assessment: Class Discussion Deconstructing Media Messages: TV Commercial Performance Task: Written Output Deconstructing Media Messages: TV Commercial

4. PREVIEW OF THE QUESTIONS FOR DECONSTRUCTING MEDIA MESSAGE Whose message is this? Who created or paid for it? Why ? Who is the “target audience”? What is their age, ethnicity, class , profession , interests, etc.? What words, images or sounds suggest this?

5. PREVIEW OF THE QUESTIONS FOR DECONSTRUCTING MEDIA MESSAGE What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings , logos , design, music, sounds, etc .) What is the “subtext” of the message?(What do you think is the hidden or unstated meaning ?)

6. PREVIEW OF THE QUESTIONS FOR DECONSTRUCTING MEDIA MESSAGE What kind of lifestyle is presented? Is it glamorized? How ? What values are expressed ? What positive messages are presented? What negative messages are presented?

7. PREVIEW OF THE QUESTIONS FOR DECONSTRUCTING MEDIA MESSAGE What groups of people does this message empower? What groups does it disempower? How does this serve the media maker's interests? What part of the story is not being told?

8. FORMATIVE ASSESSMENT DECONSTRUCTING MEDIA MESSAGE: JOLLISAVERS MEALS TV AD JolliSavers Meals By Jollibee Philippines https://www.youtube.com/watch?v=0Wh-nrEkBD8

9. FORMATIVE ASSESSMENT: CLASS DISCUSSION DECONSTRUCTING MEDIA MESSAGE Whose message is this? Who created or paid for it? Why ? Who is the “target audience”? What is their age, ethnicity, class , profession , interests, etc.? What words, images or sounds suggest this?

10. FORMATIVE ASSESSMENT: CLASS DISCUSSION DECONSTRUCTING MEDIA MESSAGE What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings , logos , design, music, sounds, etc .) What is the “subtext” of the message?(What do you think is the hidden or unstated meaning ?)

11. FORMATIVE ASSESSMENT: CLASS DISCUSSION DECONSTRUCTING MEDIA MESSAGE What kind of lifestyle is presented? Is it glamorized? How ? What values are expressed ? What positive messages are presented? What negative messages are presented?

12. FORMATIVE ASSESSMENT: CLASS DISCUSSION DECONSTRUCTING MEDIA MESSAGE What groups of people does this message empower? What groups does it disempower? How does this serve the media maker's interests? What part of the story is not being told?

13. PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING: DECONSTRUCTING MEDIA MESSAGE Cooperative Learning: Group of 4 students Watch the advertisement then answer the given questions in 1 whole yellow pad. Allocated time for the activity is 1 hour. 2 points per item. Total of 18 points + 2 b onus points= 20 Points .

14. PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING: DECONSTRUCTING MEDIA MESSAGE Watch this video “Behind the Scenes at a McDonald's Photo Shoot” by McDonald's Canada (YouTube Channel ) https :// www.youtube.com/watch?v=oSd0keSj2W8

15. PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING: DECONSTRUCTING MEDIA MESSAGE Whose message is this? Who created or paid for it? Why ? Who is the “target audience”? What is their age, ethnicity, class , profession , interests, etc.? What words, images or sounds suggest this?

16. PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING: DECONSTRUCTING MEDIA MESSAGE What is the “text” of the message? (What we actually see and/or hear: written or spoken words, photos, drawings , logos , design, music, sounds, etc .) What is the “subtext” of the message?(What do you think is the hidden or unstated meaning ?)

17. PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING: DECONSTRUCTING MEDIA MESSAGE What kind of lifestyle is presented? Is it glamorized? How ? What values are expressed ? What positive messages are presented? What negative messages are presented?

18. PERFORMANCE TASK-WRITTEN WORK COOPERATIVE LEARNING: ANALYZING MEDIA MESSAGE What groups of people does this message empower? What groups does it disempower? How does this serve the media maker's interests? What part of the story is not being told?

19. REFERENCES Media and Information Literacy Curriculum Guide by DepEd Media and Information Literacy by Boots C. Liquigan , Diwa Learning Systems Inc. http://www.projectlooksharp.org/ https:// www.sophia.org/tutorials/deconstruct-media-messages