4P'S AND 7P'S OF MARKETING BY RIZWAN.pdf

The 4P's of Marketing (Product, Price, Place, Promotion) form the core of a marketing strategy. Product refers to the good or service offered to meet customer needs. Price is the amount charged for the product, balancing cost and perceived value. Place involves distribution channels to make the product accessible. Promotion covers the strategies used to communicate with and persuade the target audience.

The 7P's of Marketing expand on this, adding People, who deliver the service; Process, the workflow ensuring efficient delivery; and Physical Evidence, the tangible aspects that reinforce the brand's quality and trustworthiness.

1. 4P’S AND 7P’S
OF MARKETING
By Md Rizwan Molla
Thanks to : https://slidesgo.com
for the presentation Template

2. INTRODUCITON
Definition of Marketing Mix: The marketing mix refers to a set of actions or
tactics a company uses to promote its brand or product in the market.
Importance: Understanding the marketing mix is crucial for developing a
successful marketing strategy.

3. Overview of the 4Ps
Product: What the company offers to meet customer needs.
Price: How much the customer pays for the product.
Place: Where the product is sold and how it is delivered to the market.
Promotion: The activities that communicate the product’s benefits and
persuade customers to purchase it.

4. THE 1
st
P :-PRODUCT
❑Definition: The goods or services offered by a company to satisfy
customer needs.
❑Key Elements:
•Product features
•Quality
•Branding
•Packaging
•Product Life Cycle

5. THE 2
nd
P :-PRICE
❑Definition: The locations and channels through which products are
distributed to customers.
❑Key Elements:
•Distribution channels (Direct vs. Indirect)
•Market coverage (Intensive, Selective, Exclusive)
•Inventory management and logistics

6. ❑Definition: The locations and channels through which products are
distributed to customers.
❑Key Elements:
•Distribution channels (Direct vs. Indirect)
•Market coverage (Intensive, Selective, Exclusive)
•Inventory management and logistics
THE 3
rd
P :-PLACE

7. THE 4
th
P :-PROMOTION
❑Definition: All the communication tactics used to inform and
persuade the market about the product.
❑Key Tools:
•Advertising
•Public Relations
•Sales Promotion
•Personal Selling
•Direct Marketing

8. TRANSITION TO 7Ps 3
The Expanded Marketing Mix
•Overview: The 7Ps model extends the traditional 4Ps by adding three more
elements to address the needs of service-oriented businesses.
•Importance: Particularly relevant for the service sector, where customer
interaction plays a key role.

9. THE 5
th
P : PEOPLE
Definition: The employees and customers involved in the service delivery.
Key Elements:
•Employee training and behavior
•Customer service
•Interaction between employees and customers

10. THE 6
th
P : PROCESS
Definition: The procedures, mechanisms, and flow of activities by which services are
consumed.
Key Elements:
•Service delivery methods
•Efficiency and consistency of processes
•Customer experience management

11. THE 7
th
P : PHYSICAL EVIDENCE
Definition: The tangible aspects that help customers evaluate a
service before purchase.
Key Components:
•Physical environment
•Facility design
•Packaging
•Branding

12. THE FUTURE OF THE
MARKETING MIX
Trends to Watch:
•The role of AI and data analytics in personalizing the marketing mix.
•Sustainable marketing practices and their impact on the Ps.
•The shift towards customer-centric and experiential marketing.

13. CONCLUSION
•Recap: The 4Ps form the foundation of marketing strategies, while the 7Ps expand
on these to cover service-related businesses.
•Closing Thought: A well-rounded understanding of the 7Ps ensures a comprehensive
approach to meeting customer needs and achieving business success.

14. ACKNOWLEDGEMENT
I would like to express my gratitude to the educators, authors, and
researchers whose valuable contributions have significantly elevated the
knowledge in this field. Their dedication and insights have been pivotal in
clarifying intricate topics, enriching our knowledge, and inspiring a deeper
appreciation for the subject.

15. BIBLIOGRAPHY
•Coursera. 4 Ps of Marketing. Coursera. Published online. Accessed August 9, 2024.
https://www.coursera.org/in/articles/4-ps-of-marketing
•Services marketing. Wikipedia. Published online. Accessed August 9, 2024.
https://en.wikipedia.org/wiki/Services_marketing
•Marketing mix. Wikipedia. Published online. Accessed August 9, 2024.
https://en.wikipedia.org/wiki/Marketing_mix

16. THANK YOU !