5 Cs of Marketing Assignment Help

The slide is about 5Cs of Marketing. Popularly known as 5Cs of Marketing it is called Situation Analysis.

1. 5 Cs of Marketing The study the 5 Cs of marketing arises is called Situation Analysis . Situation Analysis is study of current market or industry in which a company wants to launch a new product. In order to launch a new product, a company first needs to study the market conditions.

2. 5 Cs of Marketing (Contd) The conditions are about the number of competitors and their market share, the cost of producing the product, the profit ratio, etc. So , a quick SWOT analysis will reveal where does the company stand in the market and what strategy it should adopt in order to grab a Lion’s share in the market. SWOT analysis means the analysis of Strengths Weaknesses Opportunities and Threats .

3. The Five Cs are Company Collaborators Customers Competitors Climate or Context

4. Company Product line Image in the market Technology and experience Culture Goals

5. Collaborators Distributors Suppliers Alliances

6. Customers Market size and growth Market segments Retail channel- where does the customer actually purchase the product ? Consumer information sources – where does the consumer obtain information about the product ? Trends- how consumers’ needs and preferences change over time

7. Competitors Actual or potential Direct or indirect Products Positioning Market shares Strengths and weaknesses

8. Climate or context Political and regulatory environment -- governmental policies and regulations that affect the market. Economic Environment -- business cycles, inflation rate, interest rates and other issues of economic nature Technological environment – new ways of satisfying needs, the impact of technology on the demand for existing products .