5 Simple Steps to Successful Sales with Digital Signage.pptx

Brief presentation outlining five simple approaches to selling digital signage.

1. 5 Simple Steps to Successful Sales with Digital Signage April 6, 2020 This is the property of ISA and cannot be republished without ISA’s permission.

2. Concerns with DS Complicated Technical Catch-22 : need sales in place to get sales Too expensive

3. You have a lot of choices

4. Guidance

5. Simple is successful

6. Can Brick & Mortar survive in the 21 st century market?

7. Some people try to make everything complicated, be the person who tries to make everything simple. -Dave Waters

8. Driven by impulse

9. Why cities need digital signage

10. Simple steps to success with Digital Signage: What is the purpose of the new signage? What does the client see when they visualize the solution? Where will it go? How are they measuring success ? For Outdoor – consider the viewing distance, vehicle speed, content, and how close/far people will be from the screen – For Interior consider the space, viewing distance, content, and impact the client wants.

11. 5 Keys to DS Success

12. Key 1 – The elements Hardware Players Displays Mounts Infrastructure Network Software Schedule Control Creation Source Player(s) Content Design Client

13. Key 1 – The elements Hardware Software Content Design Client

14. What is Digital Signage (DS)? LED Sign EMC CMS OLED Quantum Dot NFC LCD Broadcast LED Display DLP RGB Grayscale Touch VR AR ALPHABET SOUP… Captive Audience Networks Dayparting    Analytics Narrowcasting Dynamic Signage Conditional Messaging Menu Board Perceived Wait Time Specials Sales Outreach Communication

15. Key 2 – Competence = Confidence Knowledge is power only if one knows what facts not to bother with. - Robert Staughton Lynd

16. Key 3 – Needs Analysis My greatest strength as a consultant is to be ignorant and ask a few questions. - Peter Drucker

17. 14. How will the system(s) be managed (permissions levels required) 13. Where will the player be located? 12. Who will supply the content? (see #9) 11. What types of content will be required: AdvertisingRSS /XML/Web FeedsVideoFlash AnimationAudio Clips Static images 10. Will the system be used for advertising | information – or both? 9. In terms of DS software: Software, SaaS, or PaaS Bundled or shrink-wrapped software Content creation inside or outside the package Requires reporting (POP) functions 8. In terms of network, will it be: LAN (Local Area Network) WAN (Wide Area Network) Wired Wireless Cellular/LTE/Other 7. Will the system include interactivity? 6. How many hours per day will the system be in operation? 5. What is the viewing distances for the screen(s)? 4. What is the environment in which the screen(s) will reside? 3. How many locations/screens are involved? 2. How will success be measured? 1. What is the objective and purpose of the DS system and/or network?

18. When you close your eyes, what do you see? What is the purpose? How will success be measured?

19. Key 4 Do it right or Do it twice

20. Sites to get started : Digital Signage Experts Group – dseg.org DS Resellers - stampedeglobal.com LCD Providers – gallerydigitalsignage.com ISA signs.org SRF signresearch.org Articles: vantageled.com/ resourceblog Brain Trust (who do you have on speed dial?) Deacon - DSE – InfoComm – CES – OAAA – Wikipedia - Etc.

21. Key 5 – invest in yourself

22. Deacon Wardlow [email protected] 303-835-0548 deaconwardlow

23. Visit the ISA International Sign Expo® Mobile App to complete a short survey on this session and be entered to win one of three $100 Amazon gift cards! ISA Sign Expo 2020 Mobile App sponsored by: