5 types of market research every start-up founder should know

India’s startup scene is booming, 1.9 lakh+ ventures strong. For founders, making the right move means relying on insight, not just instinct.

This presentation dives into the types of market research and how startups can use them to make smarter decisions. You’ll also learn practical approaches, including market surveys, that help guide growth and reduce risk.

Whether you’re a founder, strategist, or someone who wants to learn, this deck shows how structured research can become your competitive advantage in 2025. You can also check the full article here: https://thinksurvey.co/blog/business-research/types-of-market-research-for-startup-founders/

1. From Idea to Launch
5 Types of Market Research
Every Start-up Founder Should Know

2. The Startup Wave Is Massive with
over 1.9 Lakh+Startups in 2025
Only Data-Driven Market ResearchCan Turn This
Tide into Your Advantage. Know Your Customers,
Beat the Competition, Scale Smarter.
Why Research Matters?

3. Primary Research
Gather insights through surveys, interviews, focus
groups, and observation to understand preferences,
motivations, reactions, and real-world usage.
1
Methods:
Collect real-time data directly from your target
audience to test ideas, pricing, product features, and
discover unmet needs.
Ideal for: testing products and market fit.

4. Secondary Research
Analyze reports, databases, and industry activities to
track benchmarks, trends, and market patterns
systematically.
2
Methods:
Draw insights from existing government data, industry
reports, and competitor studies to understand trends,
market size, and overall business landscape efficiently.
Ideal for:Early-stage validation.

5. Quantitative Research
Collect structured data through surveys, analytics, and
metrics to quantify behavior, preferences, and market
potential.
3
Methods:
Focus on measurable numbers like percentages,
demand forecasts, and growth patterns to analyze
customer segments and test assumptions.
Ideal for:Data-driven decisions and scaling
strategies.

6. Qualitative Research
Use open-ended interviews, case studies, and
discussions to uncover drivers, barriers, and user
experiences.
4
Methods:
Explore the “why” behind customer actions, feelings,
perceptions, and motivations to gain deeper insights,
with qualitative research.
Ideal for:Understanding motivations and
improving user engagement.

7. Competitive Research
Combine competitor analysis and exploratory
interviews to identify gaps, opportunities, and
differentiation strategies.
5
Methods:
Study competitors’ products, pricing, and feedback
while uncovering unknown user needs and patterns to
shape better business ideas.
Ideal for:Strategic positioning and product
innovation.

8. Making an Impact
Read the full blog here
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