5th GROUP PRESENTATION LCS_compressed.pdf

5th GROUP PRESENTATION LCS_compressed.pdf

1. CULTURAL VALUES :
ROAD MAPS FOR
BEHAVIOR
GROUP 05
Language, Culture and Society
Desi Amanta Dzakira
Nafisa Qurotul Aini
Audina Septia Azmi
Raden Muhammad Haidar
Muhammad Nabil

2. 1. Perception’s Influence
Perception is so important when communicating
with someone of another culture, it is essential
to have a thorough understanding of the
concept. Perception, shaped by cultural
backgrounds, is fundamental in influencing
how individuals interpret and engage with the
world around them. A more comprehensive
appreciation of perception and its functions
and deficiencie by Adler and Gunderson:
Perception is Selective
Perception is Learned
Perception is Cultural Determined
Perception is Consitent
Perception is Inaccurate

3. 2. Beliefs, Values &
Behaviors
The interaction between beliefs (ideas or
convictions), values (priorities or ideals), and
behaviors (actions that reflect values) is emphasized
as a core aspect of cultural patterns.
Beliefs, is a concept or idea that an individual or
group holds to be true. Value is a principle or belief
that a person or society has about what is
considered good or bad, desirable or undesirable,
right or wrong, and appropriate or inappropriate in
various contexts of human activity. Behavior is the
tangible manifestation of beliefs and values that
have been internalized.

4. 3. Understanding Cultural Patterns
Cultural values guide behavior within
societies, providing roadmaps for decision-
making and social expectations. These
patterns are deeply embedded within each
culture.
When using cultural patterns to help gain
added insight relative to various ideas
and activities exhibited by other cultures, a
few cautionary remarks are in order. We
suggest that you keep in mind the following
four caveats:
You are more than your culture
Cultural patterns are integrated
Cultural patterns are dynamic
Cultural patterns can be contradictory

5. 4. Frameworks for Cultural Values
Various typologies help categorize and understand
cultural differences:
Kohls’ “American Values”: Discusses core American
cultural values such as individualism, self-help,
competition, and future orientation.
Kluckhohn and Strodtbeck’s Value Orientations:
Explores how cultures answer basic existential
questions (e.g., time orientation, human nature, and the
relationship between people and nature).
Hofstede’s Value Dimensions: Includes dimensions like
individualism vs. collectivism, uncertainty avoidance,
and power distance

6. 5. High-Context
vs. Low-Context
High-context is a culture where most of
the meanings exchanged in interactions
are not conveyed through words
directly, but rather through nonverbal
cues, gestures, situational context, and
things that are not said. Communication
in this culture relies more on context,
social status, and interpersonal
relationships, and is often indirect and
nonverbal.
Low-context cultures are cultures where most
information is conveyed explicitly through
verbal words, and context or nonverbal cues
play a relatively small role in
communication. Since populations in low-
context cultures tend to be diverse and do
not have many shared experiences,
whenever they interact, they need more
detailed background information, as is
commonly found in Western cultures, where
directness and the ability to convey
messages verbally are highly valued.

7. 6. Tight vs. Loose
Cultures
Tight cultures have strong and rigid social norms, and a
low level of tolerance for deviation from accepted
behavior. An example is Japan, where social
interactions are governed by strict protocols, such as
how to greet depending on the social status of the
individuals involved. Loose cultures, such as the United
States, have weaker social norms and more tolerance
for deviant behavior. Here, handshakes are a more
flexible norm, and differences in social status do not
greatly affect who initiates the handshake or how long
it lasts.

8. 7. Face and Facework
Face refers to a person's public identity, maintained
through social interactions, while facework includes
actions to acquire or preserve face. Cultures handle face
differently. In individualistic cultures (e.g., U.S.), people
focus on their own face, favoring direct communication.
In collectivistic cultures (e.g., Japan, China), there's
greater concern for others' face, prioritizing harmony and
indirect communication. Conflict approaches vary:
individualists prefer confrontation, while collectivists avoid
conflict to protect face. These differences can lead to
misunderstandings during intercultural communication,
highlighting the influence of cultural values on facework
and conflict resolution.

9. 8. Developing Cultural Values Awareness
When someone wants to learn about another culture, it is easy to go
to a website or pick up a book that offers a general background on
a country and commonly either lists or provides concise paragraphs
on how that culture differs from others. Usually, these "differences"
focus on such basics as greetings, introductions, business protocols,
dress, food, punctuality, gender issues, important holidays, and
similar topical subjects. This information is essential to gaining an
appreciation of how a culture can differ from your own but offers
little or no actual understanding of the causes that underlie those
differences. In other words, they seldom provide insight into what
we consider to be a fundamental part of learning about other
cultures-under- standing why cultural differences exist. Without an
appreciation of why members of another culture have beliefs and
behaviors that differ from your culture's, you can inadvertently fall
into the trap of simplistically viewing those differences as exotic,
strange, oppressive, or even misguided.

10. Arep takon opo rek?
GRACIAS!