6 Steps from Book Idea to Published.24.0907.TPL.pptx

Updated presentation covering all the steps needed to create a book!

1. Ann Videan Author, editor, illustrator, composer A professional writer since 1981 Owned award-winning marketing firm, vIDEAn Unlimited, LLC, since 1996 Editor : corporate, publishing house, and 150+ client books Author : Rhythms & Muse , Song of the Ocarina, Enchanted Faerie Portals coloring book Co-owner Absolutely Wild! Enchanted Faerie Portals & Other Whimsy —inspired by Fae characters in  Song of the Ocarina Other career highlights: 2007 – Selected by peers for the Public Relations Society of America's top honor: the PERCY Award 2005  – Selected by national panel for Crown Jewel Award: top U.S. home-based business 2004  – Served as catalyst to reintroduce white rhinos to the Phoenix Zoo 1996  – Enticed 15,000 extras to Sun Devil Stadium in Tempe, AZ, to film football movie scenes for  Jerry Maguire

2. 6 Steps from Book Idea to Published One book shepherd’s fast-track advice on how to create a book. Ann Narcisian Videan • ANVidean.com [All slides available at www.slideshare.net / avidean ]

3. Envision Your Future

4. Book-Creation Phases/Steps Research/Writing Editing Positioning (how to publish) Production (creation) Publishing/Distribution Marketing

5. Research/Writing Step 1

6. Research/Writing The Idea Connect with other writers Blogs Brainstorm with other authors Critique partner Just scribble notes and ideas Listen to your dreams/intuition Use your library resources

7. Research/Writing Network Participate in writer’s groups for input and craft development Attend conferences Find a critique partner(s)

8. Research/Writing Legality Free use of public domain, fair use Using others’ work requires rights, permission, licenses/paying royalties: Quotations (public domain? fair use?) Photos/images Music lyrics Request support from a legal rep or virtual publishing assistant

9. Research/Writing Read Your genre My favorites for fiction: Goal Motivation Conflict by Debra Dixon The Writer’s Journey by Christopher Vogel Fantasy Fiction Formula by Deborah Chester

10. Research/Writing Write Make time to write, consistently Accept this as a spiritual/business practice This is the most important step!

11. Editing Step 2

12. Editing Beta readers Looking for overall impressions from Other established writers Prolific readers Family/friends

13. Editing Professional editor You do NOT qualify! Look for both content and line edits Best advice: edit for active verbs

14. Positioning Step 3

15. Positioning Find an agent? Decide if you need one Attend conferences Research individuals: AgentQuery.com Referrals from other writers Acknowledgments in other books

16. Positioning Traditional vs. Indie Publishing Traditional Don’t have to do everything yourself Some financial support Less ROI and control Expect to do your own marketing

17. Positioning Traditional vs. Indie Publishing Indie publishing Do everything yourself Self-funded More ROI and control Also expect to do your own marketing

18. Production Step 4

19. Production Book shepherd/virtual publishing assistant? Decide how much you want to/can do yourself Permissions and royalties ISBN/barcode Library of Congress Control Number (LCCN) Copyright Manage design: images, cover spread, interior layout

20. Production ISBN International Standard Book Number (ISBN) Purchase from Bowker’s MyIdentifiers.com (traditional) (You must assign each version of the book to a unique ISBN.) Available through print-on-demand/ ebook publishers [Kindle Direct Publishing (KDP), IngramSpark , Smashwords , etc.]

21. Production Barcode Universal Product Code (UPC) Purchase from Bowker MyIdentifiers.com (traditional) Available through print-on-demand/ ebook publishers (KDP, IngramSpark , Smashwords)

22. Production Library of Congress Control Number (LCCN) Library of Congress card number for cataloging and book processing Apply at the Library of Congress

23. Production Copyright If you wrote it, it’s yours. Purchase an official copyright through the U.S. Copyright Office for added protection Request support from a legal rep

24. Production Design Do it yourself (DIY)? Hire a pro? Consider these elements: Images Cover spread Interior layout

25. Production Images Use photos or illustrations? Use stock photos [Google commercial use, iStock] AI [FB group: AI Art for Authors] Manipulate images [Photoshop, Canva] Hire a professional: your book represents you!

26. Production Cover spread Cover, spine, and back cover Book-cover assistance: Professional graphic designer Contest sites ( zilliondesigns.com ) Fiverr.com ($5 art) Publisher templates (KDP)

27. Production Interior layout How the inside pages look Book size Margins Page numbers Font DIY with professional book layout software (InDesign, MS Word) Hire a production designer/formatter

28. Publishing/Distribution Step 5

29. Publishing/Distribution Format(s) Your book format choices: Print (traditional or POD) E-book (Kindle, Smashwords ) Audio book (ACX)

30. Publishing/Distribution Printing Your choices: Traditional (Hachette, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster) Independent (Lightning Source, genre publisher) Print-on-demand (KDP ) Hire/manage your own printer (Author2Market)

31. Publishing/Distribution Pricing and payment options Book price [real-life comparison, KDP will suggest] Choose your sales option(s): Cash/check Credit cards (PayPal) Mobile payment options (Square)

32. Publishing/Distribution Sales tax reporting Acquire business licenses: For Arizona For every city where you sell books Submit book sales every month/quarter [ AZTaxes.gov , TPT sales]

33. Publishing/Distribution Inventory reporting Submit printed-book inventory every month to the state

34. Publishing/Distribution Distribution How will your books get into readers’ hands? You (use media mail) Traditional publisher uses fulfillment house (Ingram) Independent publisher (Lightning Source/Ingram) Print-on-demand provider (KDP/Amazon, IngramSpark )

35. Marketing Step 6

36. Marketing Develop readership Resources Publisher (minimal support) Hire a publicist DIY visibility

37. Marketing Develop readership Tools Media (print and broadcast) Social media (Facebook, Twitter, LinkedIn, Amazon/Goodreads) Word-of-mouth strategy [creative, outrageous, or chat-worthy, a first, timely, unique, entertaining, charity]

38. Ann Videan Get Support... Words.Music.Village blog http:// ANVidean.com [email protected]

39. Next steps See you... Writer in Residence at the Tempe Public Library Schedule ½-hour appointments at: zcal .co /avid