VIS UAL Visual Communication 1 Origins Wasif Hussain LSE COMMUNICATION COMMUNICATION
Where it all began?
A recent analysis commissioned by our colleagues at the Design Management Institute (DMI) concluded that design-driven businesses have economically outperformed Standard & Poor’s Top 500 companies by a staggering 228% (DMI, 2013). According to the business magazine Fast Company, who reflected on this study, investments in design, user experience, branding and creative advertising have clearly paid off for companies such as Apple, Coca-Cola, Ford, Herman Miller, IBM, Nike, P&G, Starbucks, Target, Walt Disney and Whirlpool. “ Gjoko Muratovski
Business Planning for Creative Professionals (COURSE) Female Creative Entrepreneur / Woman as Creative Business Owners (COURSE) Product Development (COURSE) Collection Design (COURSE / WORKSHOP) Concept Development (WORKSHOP) Gemstone use in Jewelry (COURSE / SEMINAR) Materials & Manufacturing (COURSE / WORKSHOP) Product Design Design for Business (SEMINAR) “ Gjoko Muratovski
Trainings Programs 01 Brand Building For Female Entrepreneurs One day however a small line of blind text 02 Woman as Creative Business Owners One day however a small line of blind text 03 Value Proposition Canvas One day however a small line of blind text 04 Meet The Team One day however a small line of blind text 05 What We Offer One day however a small line of blind text 06 What We’ve Done One day however a small line of blind text 07 Client Testimoni One day however a small line of blind text 08 Where You can Find Us One day however a small line of blind text
Trainings Programs 01 Brand Building For Female Entrepreneurs One day however a small line of blind text 02 Meet The CEO One day however a small line of blind text 03 About Us One day however a small line of blind text 04 Meet The Team One day however a small line of blind text 05 What We Offer One day however a small line of blind text 06 What We’ve Done One day however a small line of blind text 07 Client Testimoni One day however a small line of blind text 08 Where You can Find Us One day however a small line of blind text
HELLO, STONEAGE And it is sometime divided into three parts for simpler understanding: Paleolithic Mesolithic Neolithic Part of three-age system. The Stone Age, the Bronze Age, and the Iron Age
HELLO, STONEAGE is concerned with the origins and development of early human culture between the first appearance of human beings as tool-using mammals (which is believed to have occurred sometime before 3.3 million years ago) and about 8000 BCE Part of three-age system. The Stone Age, the Bronze Age, and the Iron Age
Paleolithic Paleolithic Period , also called Old Stone Age , ancient cultural stage, or level, of human development, characterized by the use of rudimentary chipped STONE TOOLS . The onset of the Paleolithic Period has traditionally coincided with the first evidence of tool construction and use by Homo some 2.58 million years ago, near the beginning of the Pleistocene Epoch (2.58 million to 11,700 years ago). - https://www.britannica.com/event/Paleolithic-Period 3.3 million years ago -Wiki
Mesolithic Mesolithic , also called Middle Stone Age , ancient cultural stage that existed between the Paleolithic (Old Stone Age), with its chipped stone tools , and the Neolithic (New Stone Age), with its polished stone tools. Because the Mesolithic is characterized by a suite of material culture , its timing varies depending upon location. In northwestern Europe , for instance, the Mesolithic began about 8000 BCE , after the end of the Pleistocene Epoch (i.e., about 2,600,000 to 11,700 years ago), and lasted until about 2700 BCE . Elsewhere the dates of the Mesolithic are somewhat different. - https://www.britannica.com/event/Mesolithic 20,000 to 8,000 BP (Southwest Asia); 15,000–5,000 BP (Europe) -Wiki
Neolithic Neolithic , also called New Stone Age , final stage of cultural evolution or technological development among prehistoric humans. It was characterized by stone tools shaped by polishing or grinding, dependence on domesticated plants or animals, settlement in permanent villages, and the appearance of such crafts as pottery and weaving . The Neolithic followed the Paleolithic Period , or age of chipped-stone tools, and preceded the Bronze Age , or early period of metal tools. - https://www.britannica.com/event/Neolithic 10,000–4,500 BC -Wiki
Cave Art
Paintings in the Pachimari Caves [Madhya Pardesh ] in India Pachimari Caves 9000–3000 B.C.
MESOLITHIC (8,000 B.C. to 6,000/4,000 B.C.) Petro glyphs Glyph: an elemental symbol within an agreed set of symbols, intended to represent a readable character for the purposes of writing.
MESOLITHIC (8,000 B.C. to 6,000/4,000 B.C.) The Mesolithic period saw painting move out of the caves and onto the rocks. Painting also became more symbolic and abstract.
The carvings were left by various invaders, traders and pilgrims who passed along the Silk Road trade route, as well as by locals. The earliest date back to between 5000 BCE and 1000 AD, showing single animals, triangular men and hunting scenes in which the animals sometimes are larger than the hunters. -Ancient Pakistan . Gilgit Baltistan More than 50,000 rock art (petroglyphs) pieces
Petro glyphs & Geo glyphs “ MESOLITHIC AGE . 8,000 -6,000/4,000
FIGURINES Another important pre-historic element.
Wearables & Body Ornament One of the first things we made.
20,000-8000 B.C The early image making
What are Human Needs?
Key Concepts 01 Introduction What is? 02 Science of Seeing Optics , Color , Cognition (3 Brain Systems) 03 History Origins & The Need to Represent 04 Signs, Symbols, Space One day however a small line of blind text 05 Archetypes Most used Iconic images 06 Course Structure Outline, Structure / Divisions 07 Marking Brief Class Rules
COURSE DIVISIONS 01 What is? History Science of Seeing Signs, Symbols, Space Archetypes 02 MEDIUMS, MESSAGE & DESIGN Traditional & Modern Design Principals Design Elements Audience & Needs Image / Meaning 03 LOCALISATION OF VISUAL COMMUNICATION Pakistani Elements Ethics & Social Responsibility Advertising 04 CONTEMPORARY & BEYOND Digital Phygital Devices Immersive & VR / AR Holograms INTRODUCTION & BACKGROUND