60’s fashion

Slideshow on fashion in the 60s
Decade study in post war Australia

1. ’60’s FASHION POST WAR ERA DECADE STUDY T. Ellam, 2011

2. Features of fashion Clothing Male Female Fashion styles and trends Mod style Hippy style Biba Style Make up Accessories and jewellery Hair styles Fashion icons

3. FEMALE FASHION 60s fashion is very characteristic and definable There were a variety of sub-cultural trends including Hippies Mod’s (abbrev. Modern chic ) Biba 60s fashion centre based around London , rather than Paris

4. There was a diversity in fashions for women in the 60s including The flowing, peace loving hippy look of tie dye, paisley and florals The casual teen look of denim jeans The chic urban look of the Mods The androgynous look / unisex look The sexy ‘go-go’ look (right. Nancy Sinatra)

5. Key fashion developments and pieces in the 60s Women’s pants Mini skirts Micro skirts The bikini Jeans Off the rack designer clothes NB some of these are British, some American trends

6. UNISEX LOOK Denim / unisex The London Mod Look

7. Ossie Clark designer / off the rack Pucci designs / set trends Mary Quant’s boutique revolutionised fashion  Mod

8. Patterns and prints Colourful Polka dots Check (men and women) Geometric patterns Florals paisley

9. “The Bikini Girl” – bikini’s new daring fashion popularised in mid to late 60s

10. Key fashion icons: Jackie Kennedy Twiggy Brigitte Bardot Julie Christie Mary Quant Jean Shrimpton Nancy Sinatra Edie Sedgewick

11. Audrey Twiggy

12. The ‘Shrimp’ Jackie Kennedy

13. Mary Quant Julie Christie

14. Edie Sedgewick

15. HAIR STYLES - Women Tended to be BIG Characteristic styles which defined the 60s – ie easily identified as 60s ‘do’s! Common styles include Beehive Bouffant The flip The French twist Hippy hair Mod cut – the ‘bob’

16. The Beehive Brigitte Bardot Dusty Springfield

17. The Bouffant /Bubble look

18. The Flip Sophia Loren

19. The French Twist Audrey Hepburn Sophia Loren

20. The Hippy Style Janis Joplin

21. The Pixie Cut

22. The Mod Cut – ie the Bob Cut short, blunt and stick straight with thick fringe Male version = Mop Top Above: Mary Quant Near Left: Peggy Moffitt

23. Brigitte Bardot Pattie Boyd

24. HAIR STYLES - MEN The fifties look was “short back and sides” – the sixties saw male hair rebelling from convention. Some of the most common ‘looks’ for 60s men were: The mop top – styled on the Beatles look The Afro The long haired hippy look

25. The mop top Beatles / British inspired Hair covers ears and down back of neck Below: Beatles Right: The Troggs ‘Wild Thing’

26. The Afro Curly hair growing 1-3 inches out from scalp Jimi Hendrix (centre)

27. The hippy look Long hair, tending to be ragged or unkempt Generally a Unisex look

28. Other styles Long rock hair Short Mod style (below centre) Below left: Rolling Stones Below right Jim Morrison ‘The Doors’

29. Profile of trends Hippy look Developed in mid to late 60s and continued into 70s Was relaxed, easy and inexpensive (you could buy at 2 nd hand stores) Anti establishment / rebellious Hippy fashion impacted society, music, culture, politics Featured baggy clothes, florals , paisley, beads

30. Profile of trends Mod look Based on the London style Example set by Mary Quant’s boutiques London modern chic including mini skirts, shift dresses, go-go boots, space age styles and in general, dramatic looks Make up tended to be dramatic accentuating the eyes

31. Male Mod Look Popularised by the Beatles / London look

32. Biba Look aka Dudu Look London based Inspired by 1920s style with Gothic tones, gypsy style and romantic look Dramatic eye makeup and lipsticks Bandanas Large floppy hats

33. Make up Make up depended largely on the fashion style, eg hippy, Mod, rock The hippy style was naturalistic and used little to no makeup The Mod style used a lot of make up and focused on a dramatic look centred on the eyes. Popular fragrances: Chanel and Avon

34. Mod Makeup Above left: Twiggy Below left: Peggy Moffitt Features Pale lips – either foundation covered or white lipstick Dramatic eyes – thick mascara, false eyelashes, dark eyeliner around the whole eye, eyeshadow over whole lid

35. accessories Jewellery Large plastic bracelets Huge round plastic earrings Lucite rings Clip on earrings Hippy look also featured beads Boots - Go Go boots, knee high boots No stockings /bare legs or Pantihose in late 60s Gloves and hats Coloured tights and hot pants(Mod)

36. ACTIVITY Identify accessories and hair styles of these women:

37. Video on 60s fashion http://www.youtube.com/watch?v=xrjut5bIkHg Watch the video and take notes of the various 60s fashions you see ranging from: Hair styles Fashion styles and prints Accessories Shoes Other

38. Source study Watch an episode of a 1960s TV show (primary source) and analyse the content for 60s fashion paying attention to: Women’s clothing materials, styles, fashions, prints Men’s clothing, styles, fashions Jewellery and accessories Make up Hair styles You can also take note of 60s technologies (transport, home app’s, communications, entertainment, housing) and Music , entertainment and sport in the 60s. NB most 60s TV shows are American and you need to be critical in whether these trends also applied to Australia or not . Examples: Bewitched, I Dream of Jeannie, Get Smart, Partridge Family