Register a domain and create email addresses on that domain (e.g.,
[email protected]). Domain-based email:
●Strengthens brand credibility
●Supports SPF/DKIM/DMARC for authentication
●Centralizes user and security management
Recommended providers: Google Workspace, Microsoft 365, Zoho Mail, or reputable
hosting providers with email services.
B. Google Workspace / Microsoft 365 — official, reliable solutions
These platforms offer enterprise tools, admin controls, and robust security. They are
compliant with provider policies and make central management of users and access simple.
Benefits: admin dashboards, audit logs, MFA support, and better deliverability when
configured properly.
C. Email warming — build reputation the right way
Warming is the controlled process of gradually increasing sending volume while maximizing
engagement.
Warming steps:
1.Start with small volumes to verified, engaged contacts.
2.Encourage replies and clicks.
3.Monitor bounces and complaints; increase volume slowly.
Tools and services exist to assist with warming, but the core requirement is real engagement
— not fabricated signals.
D. Dedicated sending infrastructure for scale
For high-volume senders, use dedicated services (Amazon SES, SendGrid, Mailgun,
Postmark) and separate transactional from marketing streams. Consider dedicated IPs with
proper warmup if volumes are very large.
E. Permission-based list building & hygiene
Use double opt-in, verify addresses, and remove inactive or bouncing emails. Clean lists
mean higher engagement, fewer complaints, and improved deliverability — and those
metrics feed SEO through better traffic and conversions.