7 roadmap templates for creating organization-wide alignment & communication

Find the roadmap that best suits your organization. Product roadmaps, project roadmaps, marketing roadmaps, hr roadmaps—our roadmap template library has them all.

1. 7 roadmap templates for creating
organization-wide alignment &
communication
By

2. In this slideshow
1. The product roadmap
2. The strategic roadmap
3. The innovation roadmap
4. The marketing roadmap
5. The HR roadmap
6. The technology roadmap
7. The project roadmap

3. 1.The product roadmap
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4. The product roadmap
●Essential to organizational alignment and buy-in
●Illustrates high-level product strategy and demonstrates
how a product will evolve over time
●Includes upcoming features and the nitty gritty of product
development—like technical considerations and
resourcing
●Is used by product managers to align different departments
with one vision

6. Sales Customer support Marketing Engineering
What they care
about
Leading informed product
conversations with
prospects: what they can
promise customers and when
it will be ready, performance
improvements for the
product, ways to reduce
churn.
Having a functional
and easy-to-use
product:. access to
relevant product
upgrades whenever
they are needed.
Planning: Conversions,
competitors, knowing
what initiatives,
features, updates to
prepare for.
Performance:
Scalability, code,
integrity and
efficiency of work,
building features
that add tangible
value.
How to
communicate it
Show: how the roadmap will
introduce ways to reduce
churn/improve conversion.
Highlight: how the needs of
large clients will be met, how
your product roadmap
creates opportunities for
deals.
Listen: convince your
customers to “hire” the
product.
Communicate: trust,
helpfulness and an
understanding of your
users’ problems.
Show the end result:
what features will do
and how they will look,
without the technical
specs.
Present the most
compelling info with
storytelling potential.
Value vs effort:
explain the intrinsic
value of each feature
and milestone,
realistic timeframes
and technical
expectations.
What to show
in the roadmap
The what and the when:
Give them a transparent
timeline they can
communicate to their
customers.
What they asked for:
How and when their
lives will get more
productive.
The what and the
when: Focus on big
features and major
improvements relevant
to a wide audience.
Developer-oriented
themes: scalability,
usability, quality,
performance,
infrastructure and
features.

7. 2. The strategic roadmap
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8. The strategic roadmap
●Communicates an organization’s vision and mission
●Demonstrates how a product will evolve over time
●Helps ensure that every department is working on initiatives
that serve the organization’s bigger strategic aims
●A product roadmap outlines what plans need to be executed
in the short-term, a strategic roadmap is all about the long
game

10. 3. The innovation roadmap
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11. The innovation roadmap
●Map new areas for growth opportunities, testing new ideas,
tracking competitors and keeping up with advancing
technologies
●Helps companies achieve disruption and avoid getting
disrupted themselves
●Track innovative achievements against the work that your
team is doing to keep sharp

13. 4. The marketing roadmap
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14. The marketing roadmap
●Highlights key projects and priorities across all marketing
channels and functions
●Charts initiatives across all channels that marketing is
responsible for
●Serves as a key communication tool for marketing teams to
share their plans across their whole organization

16. 5. The HR roadmap
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17. The HR roadmap
●Visualizes how each department will evolve and provides a
snapshot of the roles being added and when
●Helpful for catching gaps in talent, ensuring that your
organization is adequately resourced, growth is properly
balanced across departments
●Department leaders can use this roadmap to flag what
resources they need and identify when their team will burst.

19. 6. The technology roadmap
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20. The technology roadmap
●Outlines how an organization plans to use technology to
achieve their goals
●Monitors technology considerations and resources within
their product’s research and development strategy
●Visualizes the administration of internal processes and
systems, like information security audits and tracking
employee hardware.

22. 7. The project roadmap
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23. The project roadmap
●Provides a high-level overview of a project’s objectives,
initiatives and deliverables
●Provides an overview of the most important components
and milestones (i.e. the big picture)
●Aligns teams on key milestones and keeps everyone on the
right path.

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