790717312-BharatBenz-Complete-Presentation.pptx

Bharat benz

1. BharatBenz: India's Premium Commercial Vehicle Brand An In-depth Presentation on BharatBenz by Daimler India Commercial Vehicles (DICV) Date: November 8, 2024

2. Table of Contents 1. History and Establishment 2. Manufacturing Facilities 3. Product Range 3.1 Trucks 3.2 Buses 3.3 Construction Vehicles 4. Key Features and Innovations 5. Service Network and Customer Support 6. Market Position and Competitors 7. Future Plans and Sustainability Initiatives 8. Recognition and Awards Conclusion

3. History and Establishment BharatBenz was launched in 2011 by Daimler India Commercial Vehicles (DICV) to provide premium commercial vehicles in India. Daimler established DICV in 2009 to formally enter the Indian market. BharatBenz was crafted specifically for Indian customers with an emphasis on reliability and efficiency.

4. Manufacturing Facilities BharatBenz's manufacturing facility is located in Oragadam, near Chennai, Tamil Nadu, covering 400 acres. The facility produces heavy-duty and medium-duty trucks and buses for the Indian market and exports. It includes a state-of-the-art R&D center and test track, supporting production for over 50 countries under the Fuso and Mercedes-Benz brands.

5. Product Range BharatBenz offers a wide range of trucks and buses: • Light-Duty Trucks (LDT): 9-16 tons, suitable for intra-city transport. • Medium-Duty Trucks (MDT): 16-25 tons, for distribution and construction. • Heavy-Duty Trucks (HDT): Above 25 tons, for long-haul applications. Buses target school, staff, and tourist markets, while construction vehicles cater to mining and heavy-duty work.

6. Key Features and Innovations BharatBenz emphasizes fuel efficiency, safety, and durability, essential in the cost-sensitive Indian market. Key innovations include: • BS6 Compliance: Aligning with India's pollution standards. • Telematics Solutions: Real-time tracking and predictive maintenance. • Robust Design: Built for rugged Indian roads, featuring ABS and crash-tested cabins.

7. Service Network, Market Position, and Conclusion BharatBenz maintains a comprehensive dealership and service network with over 200 touchpoints in India. Positioned as a premium yet affordable brand, it competes with Tata, Ashok Leyland, and Mahindra. BharatBenz is focused on sustainability, expanding exports, and introducing greener vehicles. Its commitment to innovation, after-sales service, and customer satisfaction has cemented its strong market presence.