7up VS Sprite

7up VS Sprite which one is the best drink for u....

1. INTRODUCTION TO 7UP

2. 7up was launched in the year 1929, and its country of origins was United States of America. It is manufactured under the company names of Dr. Pepper, Snapple Group, and Pepsi Cola. It was originally developed by Charles Grigg with the effort of many years. Until 1929, he was able to formulate a correct formula for the drink. It was the first lemon soda drink that was launched in the world.  The initial ingredients of the drink involved the chemical named Lithium citrate that was regarded as a mood stabilizer. Later on it was abstained from mixing in the formula.

3. INTRODUCTION TO SPRITE

4. Sprite is product of Coca-Cola Company and was introduced in the year 1961. It was first launched in Germany where it gained a lot of popularity upon its first launch. It was first introduced as the rival drink of other and was regarded as the competent lemon fizzy drink.

5. DIFFERENCE BETWEEN 7UP AND SPRITE

6. If we consider the ingredients of both drinks we will see that there is no bigger difference between the two. However, there is one of the major difference between the two which the use of different salts in the composition of the two. The 7up has potassium salt in it that gives it a tangy flavor while Sprite has sodium salt in it that gives it more citrus flavor. It also has a lesser amount of caffeine than the other. While, on the other hand, 7up is fizzier than the other one as it is supposed to be more carbonated. It also tends to have more fizzy appearance even if it’s left to stand open in a glass for five to ten minutes.

7. Name of Stores We Visited Home mart, renala khurd Al- Hamad restaurant Home mart, Okara OKFC, Okara

8. Data collection tools DATA COLLESTION TOOLS We collect data from them by asking some questions that are as follow Which one of the drink is demanded by the customers? Which is the best selling drink? Why people demand 7up? Why people demand sprite? Why customers choose other drink if one of them is not available? What they suggest their customers about these drink? Which is the drink they prefer more and they are interested to sale? If they don’t have one of the drinks, what is its reason?

9. Analysis In order to find that which is the best selling drink or which consumer demands more, we conducted a survey. We went to different malls, wholesaler, and retailer and also visit some restaurants. We found that they prefer more to sell the sprite because it is the product of Coca-Cola Company. But there was also availability of 7up. We found Consumers are not involved whether they take 7up or sprite they don’t understand the difference between them. Their requirement is just white water because their tastes are almost similar. The owner of OKFC told us there is high involvement in the cock and Pepsi instead of 7up and sprite. The main reason is their taste. There is a difference between the prices of a mart and a retail shop. In marts, they sale drinks at the company rate. They don’t charge extra price on chilled drink but the retail shopkeepers sale them at higher price and also charges extra price of chilled drink. We also ask to some consumers which do you like to choose between sprite and 7up. They are in favor of sprite because in their ads sprite shows adventures and the youngsters like adventures. In the other hand mostly people refuse the 7up by saying that it is for patients.

10. Conclusion In all these circumstances we conclude that sparite is better than 7up and it has a good reputation in market. Statistics make it evident that Sprite is the more lovable white soda, ranked as the 6th most popular beverage of 2017, occupying 8% share of the beverage market. Sadly, 7 Up didn’t even make it to the top ten and apparently it had started losing the game back in 2000 when it occupied just 2 % of the market share.

11. Recommendation Pepsi co. should launch the new flavor of 7up. The campaign should be creative. The new advertisement for 7up will communicate that it is healthier than others. The new flavor helps to promote the idea of being alert. A new packaging designing will be needed along with the creative work. They also need to rebrand their drink.