Data collection in qualitative research Data collection in qualitative research
Qualitative researchers don’t start with narrowly
specified questions
Starts with general questions and allow
respondents to tell their narratives in a naturalistic
fashion
The study tools/ instruments are often
unstructured
Mostly contain general and open ended questions
because the phenomenon under study is subjective
or poorly understood
Methods Methods
Commonest methods
In-depth interviews
Focus groups
Participant observation
• Others
Photographs, document analysis, videos etc.
In-depth interviews In-depth interviews
Qualitative interviews tend to be conversational.
Interviewers encourage respondents to define the
important dimensions of a phenomenon and to
elaborate on what is relevant to them
Unstructured interviews: Used when no
preconceived view of the information to be
gathered exist.
Researchers begin by asking a grand
tour/general question
Subsequent questions are guided by initial
responses.
•Semi-structured (or focused) interviews: used
when researchers have a list of topics or broad
questions that must be covered in an interview.
• Interviewers use a written topic guide to ensure
that all question areas are addressed.
•The interviewer’s function is to encourage
participants to talk freely about all the topics on
the guide.
• Interview guide is applied flexibly with deletion
or additions of questions in the process of dta
collection
Use semi-structured interview if the topic
under study is reasonably studied, which
guided identification of initial
questions/topics to be covered in the
interview
An initial brief review of literature enables
researcher identify issues relevant to the
current study
Focus groups [interviews] Focus groups [interviews]
Focus group interviews involve groups of about
5 to 10 people whose opinions and experiences
are solicited simultaneously.
The interviewer (or moderator) guides the
discussion using a topic guide.
Using is efficient and can generate a lot of
discussions on topic of interest
The study topic should be appropriate for focus
group e.g. where diversity of opinions is required
Usually structured with topic guide with pre-
identified questions
Some considerations during interviews Some considerations during interviews
•Used participant friendly language.
•Questioning and listening skills important
•Attention enables one to ask useful follow-up
questions
• Interview are often recorded rather than taking of
notes to ensure conversation is spontaneous and
nothing is missed out
• Transcription of the interviews is performed
later when audio recording is converted into text
data which is analyzed
Participant observation Participant observation
•Aim to understand the behaviors and
experiences of people as they occur in
naturalistic settings.
•Skillful observation permits researchers to
see the world as participants see it
•Participant observation is characterized by
prolonged periods of social interaction
between researchers and participants
• Usually unstructured observation tool used
•It could be overt participant observer or convert/
concealed participant observer
• Review question: advantages and
disadvantages of either of these
• Hawthorne effect is a major weakness of overt
participant observation
• Covert observation goes against informed
consent, and privacy principles
• Observers collect data by recording, taking field
notes, photographs etc.
• What to be observed and how should be clear
Data collection in quantitative research Data collection in quantitative research
•Data could be original data or uses existing data
from existing records
•Data for quantitative studies tend to be
quantifiable and structured, with the same
information gathered from all participants in a
comparable, prespecified way.
• Quantitative researchers generally strive for
methods that are as objective as possible.
• Several methods for collecting quantitative data
exist
Structured interviews Structured interviews
Structured self-report data are collected with a
formal, written document— an instrument.
The instrument is known as an interview schedule
when the questions are asked orally face-to-face
or by telephone or as a questionnaire when
respondents complete the instrument themselves.
In a totally structured instrument, respondents are
asked to respond to the same questions in the
same order. Closed-ended (or fixed-alternative)
questions are ones in which the response
options are prespecified.
•Some structured instruments, however, also
include open-ended questions, which allow
participants to respond to questions in their own
words
•Questions must be carefully worded for clarity,
absence of bias, and (in questionnaires) reading
level of participants
Structured observation Structured observation
•Observational methods can be used to gather
such information as patients’ conditions, or
behaviours
•Observations can be made through the human
senses and then recorded manually, but they can
also be done with equipment such as video
recorders
•Structured observation involves the use of formal
instruments and protocols that dictate what to
observe, how long to observe it, and how to
record the data
•Structured observation is not intended to capture a
broad slice of life but rather to document specific
behaviors, actions, and events.
• Structured observation requires the formulation
of a system for accurately categorizing, recording,
and encoding the observations
•E.g. Category systems are the basis for
constructing a checklist—the instrument
observers use to record observations
Reliability and validity of study instrumentsReliability and validity of study instruments
Related to quantitative approaches
Reliability: Cconcerns consistency in measuring a
stable attribute for an individual. It involves a
replication to evaluate the extent to which scores for a
stable trait are the same.
Validity : degree to which an instrument is measuring the
construct it purports to measure. When researchers
develop a scale to measure resilience, they need to be
sure that the resulting scores validly reflect this construct
and not something else
Instruments should be both reliable and valid
Trustworthiness strategies Trustworthiness strategies
Related to qualitative approaches.
Transparency: audit trail eg use journals
Reflexivity: researcher awareness and openness
about how he/she influenced research
Thick description: derailed description to
promote transferability to other contexts
Peer-debriefing : regular team discussions
Member checking/participant validation
Pilot studies Pilot studies
Applies to both Qual and Quant studies
Implementation slightly differs in Qual vs Quant
No discarding of pilot study data in qual
Differentiate pretesting instrument and pilot
studies
Demonstrate how it informed the study
Results may be reported
Review question Review question
Difference in data collection between qualitative
quantitative research
Examples
Level of structure of study instruments
Nature of data
Implementation of the instrument
Content of the instruments e.g. nature of questions
Triangulation Triangulation
Triangulation refers to the use of multiple
referents to draw conclusions about what
constitutes truth.
Overcome the intrinsic bias that comes from
single-method, single-observer, and single-theory
studies
When applied to data collection there are two
types: Data triangulation and method
triangulation
Data triangulation involves the use of multiple
data sources for the purpose of validating
conclusions. There are three types of data
triangulation: time, space, and person.
Method triangulation involves using multiple
methods of data collection e.g. in-depth interviews
and focus groups or observation and interviews
Other triangulation types: investigator, and
theory
Recruitment Recruitment
Process of by which participants are first informed
about the study, and requested to join the study if
meets the eligibility criteria
Should not be confused with sampling
Methods used depends on sampling strategy,
characteristics of the population, ethical issues,
resources among others
Recruitment strategies Recruitment strategies
Media-based e.g. Posters/flyers, radio, TV,
internet
Investigator-initiated: email, door-to-door,
phone
Socially-based: chain referral, external referral
List of participants e.g. panels or HCPs,
patients attending services
ConsiderationsConsiderations
Several recruitment challenges and
opportunities might emerge based on some
consideration
•Practical logistics : demand for resources of
time and money
• Population/sample characteristics e.g. are
literacy, dispersal area
• Ethical issues: based on topic sensitivity
• Sample characteristics
Qualitative data management & analysis Qualitative data management & analysis
Introduction
•Main difference between qual and quant approaches
• Starts at start of data collection
• Analysis starts with data collection and ends when
results are reported
• Iterative process
• Results used to promote emergent nature of qual
approaches
• Differentiate preliminary & formal analysis
Unlike quant approaches, no conventional
analytic rules in qual approaches, hence
openness on analytic strategy important
Consider research aims, methods and theoretical
underpinning relative to analysis decisions
Qualitative research designs such as ethnography,
grounded theory, phenomenology, case studies
have some analytic conventions based on their
philosophical worldviews and theoretical
foundations
Preparation for qualitative data analysis Preparation for qualitative data analysis
Form of data: textual
Depends on form of analysis
Use computer-Assisted Qualitative Data Analysis
as manual difficult
Transcription: speech to written text
Translation : source language to target language
The population characteristic esp. linguistic
characteristics considered
Consider linguistic details required
Data management Data management
Researcher interacts with data from data
collection to reporting of findings
Designed structure for filling and categorising
data for easy retrieval
Helps with data retrieval, security, monitoring
and transparent reporting
Some strategies: labelling transcripts, information
back up, use password, folders/subfolders and use
of computer software
Data analysisData analysis
No criteria for choosing analytic approach
Thematic analysis[key themes] commonly used
Others include content analysis[words, themes,
concepts] and discourse analysis[language]
Inductive process driven by data
Moves from descriptive to analytical and abstract
levels
Starts with labelling of coding of data
Common steps Common steps
Familiarisation with data
Iteratively developing initial thematic
framework /codebook
Each code should be operationalized for
consistency in coding
Start with few transcript to develop codebook and
modify when coding rest as need be
Review data under each theme and subtheme to
improve coherence in coding
Read all data extracts under each theme and
subtheme and note range of elements and
dimensions in the form of perceptions, views,
experiences, emotions, behaviours and action
related to the research questions
Continuously revisit the themes and subthemes
during the entire reporting of the research results
new ideas keep emerging
Dissemination of research findings Dissemination of research findings
This is done through
Publication in journals as articles
Publication in news papers
Presentations in conferences, seminars
Implementation science (research)Implementation science (research)
It takes between 10-20 years for research
evidence to be implemented into practice and
policy
There are attempts to shorten the duration
IS attempts to advance knowledge about how to
adopt and integrate evidence-based health
interventions into practice & policy
IS defined as scientific study of methods to
promote the systematic uptake of research
findings and other evidence-based practices to
improve the quality of service delivery in
routine care
Efforts to narrow the gap between intervention
development and its implementation requires
implementation strategies
Implementation strategy is a systematic
intervention process to adopt and integrate
evidence-based health innovations into usual
care
Implementation StrategiesImplementation Strategies
Change of infrastructure: Policies, change
communication, organisation structure
Financials strategies: resources allocation,
involve policy makers and health administrators
who control resources
Engage consumers: patients, family members,
community members
Support clinicians: further education, working
conditions
Train & train stakeholders for their active
participation
Develop stakeholder partnerships such as identify
champions, first adopters, obtain formal
commitments
Adapt and tailor intervention to context
uniqueness
Develop monitoring & evaluative strategies