802b_Lesson_4_Developing Webinars & Podcasts for Maximum Profit.pptx

Telehealth.org's slide deck for marketing telehealth. Updated June 2023

1. Developing Webinars & Podcasts for Maximum Profit © 1994-2023 Telehealth.org, LLC All rights reserved. Marlene M. Maheu , PhD Founder & CEO LESSON # 4

2. WHO WE ARE: We are licensed healthcare professionals, attorneys and other consultants. TELEHEALTH GOAL: Our goal is educational only. No warranty, guarantee, or representation is made as to the accuracy or sufficiency of the information contained in our training for your specific circumstance. YOUR PART: You are encouraged to seek practice-specific advice from your own legal, regulatory, ethical and liability authorities before offering any telehealth services or programs to consumers/clients/patients. Obtain all such opinions in writing , and have your informed, trusted, local, legal counsel review those written responses for their full significance. Disclaimer

3. 3 Homework Review – Business Plans Did you include a section for your website particulars (tone, theme, colors, fonts, features, products and services) in your business plan after last week? What are the major sections in your plan? What did you learn in writing your plan? Which questions do you have about the planning process? When will your plan be complete?

4. What’s the difference between a podcast and webinar? Does it matter?

5. 5 Webinar vs. Podcast Can be live or recorded Usually used for promotion Can be hosted and stored in many places, including your own website Amazon S3 Has an intro Webinar Podcast Usually recorded Often has sponsorship, much like a radio show Stored on large MP3 sites like iTunes License & Markup language Has a jingle, often pre-recorded

6. How do you structure and develop your podcast or webinar?

7. Interview an Expert – Podcasts & Webinars 7 Interview on telephone or video Have some one ask you questions, or you ask them questions related to your topic Record (always have back-up recording) Make it a webinar or Podcast (live or recorded) Transcribe / PDF eBook Cover Sell from website Email list

8. 8 Process Tips for Interviews, Webinars and Podcasts Content Outline + Q&A Technology Zoom, WebEx, GotToMeeting , lnstantTeleseminar Transcripts Pay an expert - roughly $.50 a page Guests, Editors or Readers Friends or family for 1 st few times Ask for feedback

9. 9 https://www.cbc.ca/listen/live-radio/1-75-white-coat-black-art https://podcasts.apple.com/ca/podcast/white-coat-black-art-on-cbc-radio/id270907475

10. Podcasts on iTunes 10

11. 11 Podcasts on Spotify

12. 12 Webinar and Podcasting Recording Tips

13. Webinar / Podcast Formulas 13 Music clips It is pirating to just take a clip from any album Must buy a commercial use license or have original music made for your purpose Some record labels allow you to obtain free music for non-commercial podcasts (educational) Use music that is royalty-free Used to Break Show into Segments

14. Webinar / Podcast Formulas 14 Equipment Issues: Audio Clarity & Continuity Equipment Quality Type of Microphone Headsets vs. Free Standing Microphone Placement Speaker Location

15. 15 Jing.com Camtasia (PC) ($200??) Screenflow (Mac) ($100) Save to USB or Digital Download Create PowerPoint Presentation with Voiceover

16. 16 Online Video Accessibility Required in 2013 Captioning Enables audiences with different abilities Consider multiple languages Kaltura 508 Compliance Player Features: Audio narration, controlling everything from keyboard

17. 17 Closed captions Accurate and complete Synched with speech Describe any sound effects in your video Transcript Making Online Video More Accessible Hearing Problems:

18. 18 Visual difficulties: Audio description and transcript Source: https://www.w3.org/2008/06/video-notes More information: The Americans with Disabilities Act | ADA.gov Making Online Video More Accessible

19. What are the five best functions of webinars?

20. 20 5 Functions of Webinars Name recognition allow others to find you Establish your audience / grow your list Develop your skills for online presentations Product promotion “Why'‘’ and not “How''‘’ Series of three Create add-on “bonuses'' for your products 1 2 3 4 5

21. Which online vendor should you choose and why?

22. 22 Vendors Meetingburner Meistroconference GotoWebinar / GotoMeeting StealthWebinar Adobe Connect Webinar Jam ZOOM

23. Which webinar platform features are needed? Which are preferred?

24. 24 Needed vs. Preferred Platform Features Needed Preferred Send reminders Sales mechanism Give you copy of attendees for you to email afterwards External camera? Screen capture? Show your desktop? High resolution (HD?) Live Tech Support Easy to configure Recording capacity Video/audio access

25. How much content vs. promotion should be presented?

26. 26 Content vs. Promotion? Content Promotion Jingle Intros Hints Product pitch with discount Discount Reminder Presentations Q&A (15 minutes is optimal) Have people start submitting questions immediately

27. What are some ways a professional can monetize a webinar?

28. 28 Ways to Monetize a Webinar Free webinar / paid offer Affiliate marketing Pay-per-view webinars Related products / services Paid Webinars Sponsorship Offer a coaching call or membership site

29. 29 Ways to Monetize Your Webinars Charge for the recording Make your bonus extra appealing Offer a discount for webinar attendees Set a time limit for paid webinar bonuses and discounts Time your "special offer” period carefully Throw in a high value unannounced bonus Get other people to give a bonus or discount

30. 30 Ways to Monetize Your Webinars Ask successful niche peers to donate a bonus Stay on the line Bundle your webinars Make your webinar Pay Per View Monetize the back end of your webinar Repurpose your webinar Offer webinars as part of your membership site

31. 31 Ways to Monetize Your Webinars Focus on attracting repeat customers Sell high-end programs Create a contest for your affiliates Review your results Finish your posts with questions Offer access to a private Facebook group Include calls to action

32. What are the legal and ethical codes that rule such program development and marketing?

33. 33 Legal Issues Speak with an attorney familiar with laws in your state for direction related to you and your business

34. 34 Federal Trade Commission (FTC) FTC Powers to Regulate Deception & Unfairness FTC/ AG Enforcement Priorities Adi Substantiation Clear & Conspicuous Disclosure/Negative Option FTC Endorsement Guidelines Merchant-Advertiser Responsibility & Liability Affiliate/Network Responsibility & Liability Merchant-Advertiser/Affiliate Best Practice-Compliance Tips Mobile Marketing Privacy

35. 35 Revised FTC Endorsement Guides (cont.) Disclosure of material connections between advertisers and lay (non-expert) endorsers must be made This now applies to bloggers endorsing products, who also can be held liable for making false claims, and to celebrities endorsing products in unconventional formats (i.e., talk shows) or social media where consumer may not think celebrity is being paid. Advertiser principally liable for failure to disclose

36. 36 Legal Issues Other groups may also be involved: Copyright - Intellectual property Taxation Privacy (HIPAA, PIPEDA, etc.)

37. What are the legal and ethical codes that rule such program development and marketing?

38. Microphone Tips Recording Quality Audio Videos Marismith.com

39. Service Monetization Fiverr.com

40. 40 Royalty-free, Paid Images Unsplash.com Pond5.com iStockphoto.com Getty.com Dreamstime.com Many more

41. 41

42. 42 https://www.pewresearch.org/journalism/2023/04/18/podcasts-as-a-source-of-news-and-information/

43. Where do you market your webinars or podcasts?

44. 44 Marketing Build mailing list Webinars Set up SM accounts, post regularly Send press releases Be careful w/ “social proof”

45. 45 Marketing Collaborate with colleague who have complimentary products Research internet marketing Find master-mind groups Avoid falling for the get-rich quick sales pitches that promise to do it all for you

46. 46 Social Media & Bookmarking Sites Facebook YouTube LinkedIn Twitter Instagram TikTok Pinterest Google+ DeviantArt Livejournal Tagged Orkut REDDIT Stumble Buzzfeed Delicious Digg Fark Friendfeed Clipmarks Newsvine

47. 47

48. 48

49. 49

50. 50 3 The Power of Social Proof

51. 51 3 The Power of Social Proof

52. 3 52

53. Lesson #4: Homework Assignments Please complete sections 5-6 of your business plan and discreetly share with the group in the Private Discussion Forum titled Business Plans under the post titled  LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT . Visit the  Brandon Gaille Podcast  and pick and listen to at least one topic of interest: Write a 2-3 paragraph summary of the things you learn and share with the group in Private Discussion Forum titled Summaries of Marketing Topic under the post titled  LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT . Bullet point lists are acceptable. Check the Private Discussion Forum titled, " LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT ". Respond to at least two posts created by your colleagues. Create a YouTube recording as a voiceover with at least 3 slides addressing your preferred topic. Post your recording in the Private Discussion Forum titled  LESSON #4: DEVELOPING WEBINARS & PODCAST FOR MAXIMUM PROFIT .

54. Keep the discussion going! Listen to some of the free podcasts and webinars available on the internet Take a closer look at some of the webinar platforms we discussed and share what you learn with the group

55. Stay connected! [email protected] 619-255-2788 Telehealth.org Marlene M. Maheu , PhD