A complete guide to generate leads using hashtag on social media in 2018 2019

Hashtags are meant to drum up your social media presence. You know that. Hashtags, besides, of course, the content itself, have a role to play in determining the “virality” of your campaign. You know that too! You know it’s important to use hashtags but are confused as to how to use them for maximum social media exposure. Some of the common queries that marketers have in this regard are:

1. A COMPLETE GUIDE TO GENERATE LEADS
USING HASHTAG ON SOCIAL MEDIA IN 2018-
2019
HTTPS://INDGLOBAL.IN/

2. Hashtags are meant to drum up your social media presence. You know that.
Hashtags, besides, of course, the content itself, have a role to play in
determining the “virality” of your campaign. You know that too! You know it’s
important to use hashtags but are confused as to how to use them for
maximum social media exposure. Some of the common queries that marketers
have in this regard are:

Which hashtags should they use?
How many hashtags should they use?
Can you create your own hash tags?
Will they work?
How do you know which hashtags are trending?

3. How to Generate Leads Using Hashtags on
Social Media Platforms- Complete Guide

4. Mapping the immense importance of such an important social media business
tool is a daunting process. You probably are too apprehensive that you will
probably miss out on telling the world a point or two. This post covers each
every nuance of hashtag usage- i.e.:

The Importance of using Hashtags
Tips to Use them to Generate More Leads
The Tools

The first thing that you may ask is “why should you use hashtags in your
social media posts?”

5. Where exactly do we start from? Since Instagram remains most associable
with hashtags, we will start from that. If we are quantifying its significance,
then we should tell you that at least one hashtag a post on an average
generates 12.6% more engagement than what something without hashtags
does.

These hashtags act as a funnel which helps Instagram to sort from
thousands of posts to show your audience exactly what they are looking for
As a business you may end up giving out very important information which
remains undiscovered simply because you haven’t incorporated the right
hashtags on your post
The right hashtags can help you bolster outreach by improving
engagement.
You can definitely go on to shape a more positive brand image by
employing the right hashtags.

6. Which
Hashtags
Should you
Use to
Generate
More Leads?

The answer to this question varies with
different social media platforms. If you
are using Instagram, you will find the top
performing hashtags with the highest
number of posts to their credit. Read
further to discover more in this regard.  In
case of Twitter, however, you can start
following Trendy Tweets to find out about
the trending topics on this platform. You
can pick up relevant niche or industry
related hashtags from there.

7. The answer to this question varies with different social media platforms. If you
are using Instagram, you will find the top performing hashtags with the
highest number of posts to their credit. Read further to discover more in this
regard.  In case of Twitter, however, you can start following Trendy Tweets to
find out about the trending topics on this platform. You can pick up relevant
niche or industry related hashtags from there.

8. Use a campaign hashtag if you’re launching a new product or service.
The #Shareacoke campaign is a good example in this regard.   
Find out what the trending topics are. Besides, Trendy Tweets, Google
Trend can help you a lot as well.
The use of industry –specific hashtags would imply improved engagement
from people within the industry. For instance, if you’re selling crockery
units, then you would definitely want to add something like #food,
#foodgasm and #restaurants etc.
Use location-based hashtags to connect with local purchasers. So, if you’re
shoestore based in Chandni Chowk, New Delhi, make sure you’re using
hashtags like #delhi #newdelhi #chandnichowk etc.

9. How many
hashtags
should you
use?
There is no one magic number which
works for every brand. Keep your
hashtags organized. Team HubSpot said
that earlier they thought that they could
keep the number of hashtags to below 20.
But it didn’t really turn out to be their
magic number. They did a lot of
experimentation before zeroing in on the
exact number of hashtags they would like
to use.So, businesses don’t really have to
break their heads on the number of
hashtags because there is no magic
number as such. Different numbers work
for different businesses.

10. Can you
create your
own
hashtag? Will
they work?
Creating unique campaign based
hashtags is a norm today. We have
already told you about
#Shareacoke. You have to commit
yourself to a strategy to find out
whether your hashtags are working or
not. Social analytics or insights are
the most effective ways in which you
can measure “reach” and engagement.

11. Which tools should you use to find trending
hashtags?
We have already told you about Trendy Tweets Google Trends is a platform
which helps you explore what the world is searching. You can create your own
“relevant” hash tags after finding out about the trending news as well.
 Brand24, notably, remains one of the treasure troves of popular keywords.

This one remains one of the most dependable social media analytics tools.
You can search popular hashtags for Facebook, Twitter and Instagram
using any topic here.
The tool works by analyzing millions of social media mentions consisting of
the keywords that you are looking up

12. How can you
improve brand
exposure with
hashtags during
festivals?
Try to remain on top of your game by using variant
names of the same festival as hashtags. Durga
Puja, for instance, is known by different names in
different places across India:

#DurgaPuja
#Diwali
#Christmas
#HappyNewYear
#ValentineDay
Sticking to only one hashtag – like #DurgaPuja—
may work for people in Bengal but not for those
residing outside the state. This is when you need
to add hashtags like #Dussera, #Navratri etc for
greater reach.
You can play with related hashtags like
#DeviDurga, #MaaDurga etc, as well!

13. We have already told you about Trendy Tweets Google Trends is a platform
which helps you explore what the world is searching. You can create your own
“relevant” hash tags after finding out about the trending news as well.
 Brand24, notably, remains one of the treasure troves of popular keywords.

This one remains one of the most dependable social media analytics tools.
You can search popular hashtags for Facebook, Twitter and Instagram
using any topic here.
The tool works by analyzing millions of social media mentions consisting of
the keywords that you are looking up

14. How can you use hashtags on YouTube to gain More Subscribers?
It would however, be unfair to talk about the latest hashtag trends without talking
about YouTube. Gone are the days when you could use YouTube hashtags only in
titles. Today, the channel allows you to put hashtags above the title for both your
mobile and web applications

The hashtags can be seen just above the titles of the YouTube videos
YouTube ranks just after Google as the second biggest search engine of the world
Hashtags are now being introduced to YouTube to optimize videos and bolster
relevance as far as searches are concerned
Hashtags are a part of the channel’s latest updates
If there are hashtags included in the title itself then they will be clickable but not be
shown above the title
Clicking on a hashtag will direct you to a YouTube search for it and reveal several
other relevant videos with same hashtags

15. Experts suggest that you should load your video tags with relevant keywords.
By placing more keywords or hashtags (now, above the title), you are giving
more opportunities to your audience to find your videos.
Even a few years ago though hashtags were a regular rage on platforms like
Instagram, Facebook, Twitter and Pinterest, YouTube was clearly yet to join the
bandwagon. Today, however, YouTube is using hashtags for both web and
mobile.

16. How Can you Increase your followers on Pinterest with the Proper Use
of Hashtags?
Just as is the case with any other platform, hashtags do have a lot of marketing
value for brands looking to optimize online visibility on Pinterest. The general
advice is that you can use up to 20 hashtags in a description. However, Jennifer
Priest (of Smart Fun DIY) opines that you can use as many hashtags as is
relevant to your business.

It is important to craft relevant hashtags for your boards
The use of irrelevant hashtags for your board can turn out to be detrimental
for your marketing endeavors
For instance, if you’re crafting a campaign for Durga Puja, don’t include
anything like #Diwali
It leaves your audience confused
They might even turn away from your brand

17. The key is to strike a balance. Here’s how!

Pinterest description has a 500-character limit
You cannot really go overboard with the number of hashtags you
are using
Make sure you are using your brand name with a hashtag as well
Use the hashtags only after you’re done writing the description –
because your users would want to know about your product at
first.

18. How can you
create engaging
tweets and
increase
followers using
Proper
Hashtags?

Once again, Trendy Tweets can act as your
integrated resource for the latest news and
updates. We have already explained how it works.

Make sure you are using Twitter Analytics on a
regular basis to find out how good or bad your
tweets are performing in terms of engagement.
Other important data that you can procure from
Twitter Analytics include:

Audience insights like their gender, age,
interests, buying style etc
Individual tweet performance
28-day cumulative insights
Follower Growth

19. Quite interestingly, though hashtags are normally associated with Instagram, it’s
Twitter that they had originated in. It was way back in 2007. Hashtags are largely
used on this platform to group or categorize tweets. In this fashion, you are not
really required to scroll through the entire feed in order to find the most relevant
tweets. Some of the immediate advantages of using Twitter hashtags are
Increased Engagement
More retweets
Replies
Favorites

Some of the most effective sources that can help you come with effective hashtag for
your content are:
RiteTag
Hashtagify
Twubs
Hashtags.org
Trendsmap

20. There are several companies that
are adept at crafting creative
campaign hashtags. Then there
are others that actually use
hashtags just for sake of using
them. These tools will help you
identify keywords that are
relevant to your content. Make
sure you are using them.

21. How to Generate More Likes on Instagram by Using Hashtags
It’s interesting – or rather heartening to see how you don’t have to resort to in-depth
research in order to find the top trending hashtags of a platform which commands a
whopping 800 million monthly active users.

We are offering a glimpse of just a few hashtags mentioned here.

#love (presently has 1,338,794,449 posts to its credit)
#igers (short form of instagrammers with 233,304,601 posts)
#instadaily (338,275,884 posts)
#instagram (240,980,800 posts)
#photooftheday (540,874,888 posts)

22. Besides looking up the top-performing hashtags, you should also take time
out to study what the other businesses are doing or for that matter which
hashtags your rivals are using to yield maximum digital impact.

Like we have already said earlier, using hashtags is not only about their
arbitrary inclusion in posts, but about maximizing the marketing potential of
each hashtag thus used.

23. Hashtags on Facebook have actually remained quite an ambivalent attribute till date and that’s
primarily because of the fact that unlike Twitter and Instagram, Facebook has never clearly
stated what they are doing with these hashtags.

For businesses it’s useless to use hashtags if they are not using them correctly
You can use too many hashtags but if your audience isn’t searching them, then it’s of no use
Facebook will create unique URL for all the hashtags used
You can use this URL to direct more people to the conversation and encourage them to use the
hashtag as well
Use Industry-specific hashtags
Use your brand name
Use the location of your businessv
Never place hashtags in the middle of sentences since that’s annoying for readers
Hashtagify.me can be used to find trending hashtags that are relevant to your hashtag
How to Increase Conversion on Facebook using Hashtags

24. These hashtags were introduced on Facebook in 2015. Their guidelines that were revealed
in 2016 have remotely helped marketers to devise their best practices. However, it would
be prudent on your end to study your rivals in this regard as well.

The rule of thumb is – putting too many hashtags on Facebook can actually turn out to be
detrimental for your engagement. Here is what a study conducted by Social Bakers had
to reveal:

Posts with more 10 hashtags clocked in around 188 reactions on an average
Posts with around 6- 10 hashtags clocked in around 307 reactions on an average
Posts with 3-5 hashtags clocked in around 416 reactions on an average
Posts with just 1 or 2 hashtags clocked in around 593 reactions on an average

25. Can you use hashtags on
Google My Business Now?

It has been opined that though Google My Business doesn’t allow you to use
hashtags in the business descriptions, it will not really able to stay far from
the hashtag fever for long, thereby allowing their use – eventually!

26. Rounding Off

Each and every social platform might
as well have slightly different ways in
which they prioritize hashtags. For
instance, there are brands who still
consider Facebook hashtags to be not
as useful as those in Instagram.

Make sure you are analyzing your
hashtags on each platform to find out
how they are performing.

Last but not the least, make use of the
relevant tools to find trending
hashtags on different social media
platforms.

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