A Journey Into The Art and Culture1.pptx

Art can be defined as the representation of reality, communication of emotion, expression, or other qualities. Culture is a modern concept that evolved as a central concept in anthropology during the 20th century, and it comprises a wide variety of human behaviours and phenomena that cannot be attributed directly to genetic inheritance.

1. Business plan presentation shiningstore.kesug.com

2. “ A Journey Into The Art, Culture, Embroidery And Beauty Of Fabric Jewelry ”

3. agenda Executive summary Mission statement Company description Unique Designs and Customization MARKET ANALYSIS Service and product line MATERIAL USED Marketing and sales Pricing strategy Forecasting Financial Projections for Fabric Jewelry Business conclusion

4. Logo Company name and

5. Executive summary Threaded Elegance Jewels is a new startup which aims to provide handmade modern-traditional embroidery jewels with quality at reasonable and just prices. Our company targets women of all ages married unmarried, young professionals and especially young students. we entered the market to fill the market gap created by people by avoiding the use of embroidered and traditional goods due to a variety of new products. Therefore, we are coming up with embroidered modern-traditional jewellery . Through market analysis we found some competitors working on embroidery products but we differentiate because we produce jewellery While others are producing gift products as well as our price strategy differs depending on the customer’s willingness to pay. Our marketing strategy is online marketing with making reels of manufacturing product.

6. Mission statement Threaded elegance jewels work to provide affordable traditional handmade embroidered fabric jewelry with modern touch .

7. Company description Threaded Elegance Jewels aim to provide the best quality embroidered jewelry to women of all ages married, unmarried, young professionals, low-income workers and especially young students. In addition free delivery service and orders for payment on delivery.

8. Unique Designs and Customization Artistic Expression: Our cloth jewelry stands as a canvas for artistic expression. Every piece is a unique blend of creativity and craftsmanship . Diverse Collections: Explore our diverse collections, using a variety of beads and mirror collections or work. Inspiration Sources: Draw inspiration from cultural elements, nature, and contemporary trends . Symbols and names: meaningful symbols and names for a sentimental connection. Customer-oriented design.

9. MARKET ANALYSIS Target Market Married and unmarried women Young college/university students Young professionals Low-income workers

10. MARKET ANALYSIS Market Size and Trends Competitor Analysis Differentiation of product Customer Behavior

11. Organization and management Managing director Swaira Zia Art (embroidery team) Kulsoom Ali Ayesha Bibi Sales management head Zaryat Marketing management Nazia bibi

12. Service and product line Product Threaded elegance jewels offer affordable embroidered necklaces, earrings and bracelets. Service With free delivery service and orders for payment on delivery.

13. MATERIAL USED Fabrics: from silk and cotton to linen and velvet, a wide range of fabrics can be utilized to create different textures and styles. Threads and embroidery: intricate embroidery and threadwork add a handmade and artistic touch to the jewelry. Beads and embellishments: beads, sequins, and other embellishments are often incorporated to enhance the aesthetic appeal.

14. SALES MARKETING Storytelling Campaigns/ product survey Participation in Craft and Artisan Events Visual Content on Social Media Making Reels Quality Photography Online Sales Channels Offers “ By donating old jewelry can get a new one with a discount ” suggest complementary products Discounts for a short duration “By donating old jewelry can get a new one with a discount.” FINANCIAL PROJECTIONS

15. P ricing strategy Here are key steps to creating an effective pricing strategy for our cloth jewelry business : 1.Cost analysis 2.Competitor Pricing Value 3 . Target Market's Willingness to Pay 4 .Dynamic Pricing

16. Cost-benefit analysis FINANCIAL PROJECTIONS Cost for 10 items of necklace, 10 items of earrings and 10 items of bracelets. Fixed cost Items Cost scissors 300 needles 100 wooden frames 300 total f.c 700 Variable cost fabric 500 beads 600 mirror 200 threads 400 chains 1500 hooks 400 wages 1000 total v.c 4600 TOTAL COST Rs.5300 Selling price 1 necklace = Rs.250 S elling price of pair of earrings= Rs.250 Selling price of 1 bracelet = Rs.150 Revenue =2500+2500+1500= Rs.6500 Profit= Revenue-Total Cost = 6500-5300 profit = Rs.1200

17. Story of our product

18. Everyone looks same !

19. Unique Selling Points in fabric embroidered Jewelry 1. Sustainable and eco-friendly materials 2.Handcrafted excellence 3.Affordable luxury 4.Versatility and comfort

20. Forecasting Market Research Competitive Analysis Supply Chain and Sourcing Economic Factors Technological Trends Seasonal Variations Marketing and Branding Customer Feedback and Adaptation

21. Financial Projections for Fabric Jewelry Business Sales Forecast: Breakdown of Expected Sales by Product Category (Necklaces, Bracelets, Earrings, etc.) Monthly/Quarterly/Yearly Sales Projections Consideration of Seasonal Trends Calculation of Direct Costs for Producing Jewelry Inclusion of Material Costs, Labor Costs, and Manufacturing Overheads Break-Even Analysis: Identification of the Point at Which Revenue Covers All Costs

22. conclusion In conclusion, venturing into the fabric embroidered business offers a unique and creatively fulfilling opportunity within the jewelry and fashion industry. A diverse collection that draws inspiration from cultural elements, nature, and contemporary trends ensures a broad appeal to various customer tastes . A strong online and offline presence, coupled with effective social media strategies, is crucial for reaching and engaging the target audience . The fabric embroidered business requires flexibility and adaptability to evolving fashion trends and consumer preferences. so we will try to make the product, by the fusion of cultural/traditional and modern elements which will ultimately expressed through our product. shiningstore.kesug.com