A magzine , news channels Content Analysis.pptx

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About This Presentation

News channels and there content


Slide Content

A Content Analysis Report by sumit singh

A Comparative Content Analysis of Environmental Awareness in Forbes and National Geography . Forbes National Geography

Introduction Forbes Forbes, a leading business publication, focuses on the intersection of the economy and environmental issues by highlighting how businesses can drive sustainable change. It presents environmental challenges as opportunities for economic growth, emphasizing innovation, job creation, and corporate responsibility. Forbes often features stories of entrepreneurs and business leaders using green technologies and responsible practices, showing how sustainability can be both profitable and beneficial for people and the planet. This approach appeals to its audience of professionals and decision-makers by framing environmental responsibility as a smart business strategy. National Geography National Geographic, renowned for its focus on the environment and human impact, brings attention to global environmental issues through powerful storytelling and vivid imagery. It highlights the urgent need for action on topics like climate change, biodiversity loss, and conservation. With a strong emphasis on the interconnectedness of nature and humanity, the magazine showcases how environmental degradation directly affects ecosystems, wildlife, and communities. Through in-depth reporting and breathtaking visuals, National Geographic aims to inspire a sense of responsibility and urgency in its readers. By focusing on real-world consequences and personal stories, it encourages individuals to take action in preserving the planet for future generations.

Content Analysis Forbes Five Article of Forbes. Forbes Real Time Billionaires List - The World's Richest People . The Celebrity 100: The World's Highest-Paid Celebrities 2020 (forbes.com) . The World's Most Powerful People List (forbes.com) India's 100 Richest People List (forbes.com) . Nyrika Holkar Is On A Mission To Steward Godrej's Legacy - Forbes India National Geography Five Articles of National Geography. NASA is preparing to explore alien worlds—by investigating Earth’s dark corners (nationalgeographic.com) All About the Ocean (nationalgeographic.org) Conserving Earth (nationalgeographic.org) Science (nationalgeographic.com) The Planet (nationalgeographic.com)

Criteria of Analysis. Language. Visual elements. Sources. Call to Action.

Language Business-oriented and pragmatic: Discusses environmental issues in terms of business responsibility, economic growth, and profitability. Opportunity-driven: Highlights innovation and investment opportunities while showcasing sustainability as a corporate benefit. Technical & Data-Driven: Appeals to experts, financiers, and business executives using data, statistics, and market-oriented terminology. Neutral Tone: Less emotionally charged, emphasizing tactics and solutions above the immediate effects on people. Evocative & Illustrative: Captures the attention of the audience concerning the human and ecological aspects of environmental issues with heat. Narrative Bias: Individualizes narrative accounts, typically about communities and animals affected by environmental damage. Common Language: Makes difficult scientific subjects approachable for the general public. Timeliness & Persuasion: Forms a desire in the readers to act for the preservation of the planet.

Visual Criteria. Primarily presents data about environmental impact—such as financial figures, market trends, and business sustainability initiatives—using graphs, charts, and infographics. Business professionals find visual components appealing as they simplify complex information into easily comprehensible formats. These elements are frequently technological and data-driven. emphasizes the quantification of environmental challenges through the use of graphics to bolster claims about investment potential, profitability, or policy effects. Emphasizes the beauty and fragility of nature while evoking strong feelings through the use of dramatic, high-quality photography. Images are intended to evoke strong feelings in the viewer; they frequently highlight the need of environmental preservation by showcasing landscapes, wildlife, and impacted communities. Using photography to personalize environmental challenges and share tales makes them more approachable and effective for a general audience.

Sources. News Releases from Companies: frequently makes use of corporate statements to highlight business plans and sustainability efforts. Government & Policy Data: When discussing the financial effects of environmental initiatives, government reports, laws, and policy assessments are consulted. Market Analysts & Industry Experts: Cite analysts and business executives to present environmental challenges as chances for investment and innovation. Claims about the environment are frequently backed up by scientific studies and expert study, according to National Geographic (Sources): Scientific Reports & study. Environmentalists, scientists, and explorers directly involved in conservation activities provide personal experiences that are resorted to by field experts and conservationists. Local & Indigenous Voices: Humanizes environmental stories by incorporating viewpoints from indigenous groups and impacted communities.

Call to Action. Focus on Business Strategy: advocates for businesses to incorporate environmental responsibility into their business strategies and use sustainable practices as a competitive edge. Policy Advocacy: Encourages the adoption of laws that support investments in sustainable technologies and green innovation. Encourages investors and leaders in the business to give sustainability top priority when making decisions in order to reap long-term financial rewards. Encourages readers to take immediate action to safeguard the environment on a personal and a group level, frequently by changing their lifestyles and engaging in conservation projects. Grassroots Involvement: Promotes public involvement in community projects, environmental campaigns, and grassroots organization support. Focus on Education: Raise people's knowledge and understanding of environmental issues so they can make wise decisions.