A social networking with local inhabitants

Local First Social Networking

1. Proposal PROXIMITY

2. Company Purpose A holistic solution to remain connected with your immediate vicinity in the form of an app in your smartphone The app proximity enables users to send and receive messages locally from people , businesses and govt agencies. The messages have a fixed range (say 2 km ) and time to expiry (say 10 hrs. ) . Messages can be sent to all the users in the range or to some specific users or to a single person

3. Problem ( pain of the customer ) For users being stranded while vehicle has broken down ,needing blood for some acquaintance , threat to life or injury messages can be sent across to others beseeching help from persons in vicinity For merchants/hotels advertise their offers to those in immediate vicinity to avail offers For event/ trade fairs organizers to make aware public in their neighborhood to visit the fair or exhibition For Public institutions like government / law enforcement to inform public about natural calamities , riot , strikes etc. For weather forecasters to inform about rain hail etc. For political parties and social activists to enlist support for a cause For brands to notify users about latest offers In brief what radio and tv do but in an interactive format like fb

4. Problem ( Present Solution) The problem is not addressed holistically by any application but some apps solve part of problem which is not in line with solution envisioned by us NIFFLER , little internet get you local deals from merchants but travelling to redeem deal may be headache Communication within and networking among local area applications are few and far

5. Solution (Value Proposition) Our app solves local issues makes local communication a child’s play it is as if you have you have your own broadcasting device on your fingertips You can receive reply and broadcast messages in your neighborhood using our app For events and organisers of cultural events broadcasting in their immediate vicinity is very easy For service sectors like hotels , merchants broadcasting in their areas to intimate offers will become damn easy

6. Market Size (Profile) Service providers Companies in B2C businesses Political parties Retailers Restaurants Activists Government and Police

7. Competition competitors FB, what Sapp etc. in communication Niffler etc in local deals Proximity based apps like tinyshout , proxxi etc Foursquare We tackle the problem of local communication via offline merchants giving offers and networking among complete strangers just that they share same neighbourhood

8. Product ( Product line-up (form factor,,). Broadcast Deals Notifications Event Notifications Merchant / Event Organizer Interface User Preferences Share the App Share on fb , linkedin , twitter and earn via affiliate marketing

9. Broadcast Will be used by both merchants and users Basic premise is to send a message across to all or selected ones in a particular range say 500m Broadcast message may be from user side “hi please come to meeting need to discuss abt project” or “30% off on all puma shoes” . The message will reach selected recipients as notification provided they have our app or sms (carrier charges borne by user) All messages come with expiry which can be instantaneously or for a month with varying time spacing user specified like 5 min , 30 min ,2days etc

10. Broadcast Notification User sets his preference on the types of broadcasted message (deals, social, government etc.) he wants Whenever user comes under the range of broadcaster say 500m , 1km he/she receives the message provided message has not expired The messages can be archived, deleted or saved Messages will come with timelines notifying their expiry User can communicate with broadcaster by replying to his/her message and can start a conversation which can be public or private

11. Broadcaster Interface Broadcast message , set range and expiry of message View how many have received the message View how many are in immediate vicinity of the establishment / broadcaster Track message wise metrics i.e no. received and no. availed etc

12. User Preferences Set privacy level Set notifications Remain invisible to merchants and others Set preferences on types of promotions and events he/she wants

13. Development Roadmap App Development & Testing -- 2months (1 st iteration) Beta promotion – 7 days (bug fixing & performance enhancements) Selective launch – 1 month Full fledged launch with offers on installing The launch will involve gamification to some extent and affiliate marketing for users to earn and redeem points

14. Business Model Revenue model Paid Accounts (commercial businesses) In app advertisements Affiliate marketing Promotions to users

15. CASH FLOW (Expenses in INR ) Application Development - 10 lakhs Server and Back end Admin – 10 lakhs PA Sales and Account Management- 20 lakhs PA Salaries and Office Expenses – 1 crore PA Full fledged promotion for launch – 10 crore SEO , SEM and allied activities --- 50 lakhs PA Development and further iterations – 20 lakhs PA Total expenses for app launch – Rs 15 crore ( approx )

16. CASH FLOW (Receivables) User base after this promotional exercise is assumed to be 10 lakhs in one metropolis To cater to this much user estimated number of retailers/merchants/restaurants will be 10000 (approx.) Monthly fees of Rs 100/- per retailer per month after 2 yrs translates to Rs 1.2 crore In app advertisements will yield around 1 crore annually with user base of a million So total receivables is Rs 2.5 crore and expenses Rs 2 crore break even after 5 yrs

17. Team Supratim Sahu BE MBA Syed Durez Ahmed BE MBA