According to the history, communication is one of the most essential and immediate need that human had to learn, develop, and master.

According to the history, communication is one of the most essential and immediate need that human had to learn, develop, and master. Furthermore, media facilitating human needs especially whenever there`s a need for information and communication

1. GOOD DAY!
GROUP 2 MEMBERS:
John Lorenz Balita
Jayralyn Reyes
Mark Jay Acerden
Gerliza Benocilla
Dominic Acebu
Ronnloid Lubuguin
Harold Joseph Plata

2. Brief
History of
Media
Presented by: Group 2

3. According to the history, communication
is one of the most essential and immediate
need that human had to learn, develop, and
master. Furthermore, media facilitating
human needs especially whenever there`s a
need for information and communication.
Brief History of Media:

4. Sub-topics:
Pre- Industrial Age
Industrial Age
Digital Age
Electonic Age

5. PRE-INDUSTRIAL
AGE

6. Pre- Industrial Age:
●Processing Language: One of the first things that human must
developed and enhanced.
●Oral traditions: Basic ancestor of information and communication
flow.

7. Pre- Industrial Age:
●Archeologists: have also found evidence that early human
beings were able to communicate through writing symbols or
drawing crude pictures.
Examples:

Chauvet cave paintings discovered in Southern Africa.

Trival cultures like those found in Africa, South America, or
Native America that used materials they found in nature to
record their existence.

8. Trival cultures paintings
Chauvet Cave Paintings
-discovered in Southern
Africa
-used materials they found in
nature

9. Pre- Industrial Age:
Early evidence of more formal-looking
recordings could be traced back to ancient
Mesopotamia, also known as the cradle of western
civilization located within the former Trigis-Euphrates
river system in the region where modern-day Iraq,
Kuwait, parts of Syria, Turkey, and Iran are now
located.

10. Clay and Stone tablets
Example:
eblait and sumerian clay tablets with inscriptions, from
archive L.2769 (XXiV BC).

11. Pre- Industrial Age:
●Newer forms of media thus born, such as handwritten
books, which were developed and marketed into
consumer items.
●East Asia, woodblock printing was developed around 200
CE when Chinese and Korean craftspeople “wrote” letters
on textile or paper using letters carved onto wood blocks.

12. Pre- Industrial Age:
●Year 1040, the movable type was invented, replacing the
system of woodblock in certain areas in the region.
(Printing press by German goldsmith Johann Gutenberg).
●The first form of mass media production revolutionized
the way Europe and the western civilization developed.

13. INDUSTRIAL
AGE

14. When civilization started embracing more
technological advances like the Gutenburg press, the
world was ushered into the industrial age.
Harnessing of electricity for daily use was also
characteristic of this age, as some of the technological
inventions developed with various electricity-related
experimentations.
Industrial Age:

15. Also characterized by social change, politically
motivated movements and rapid economic developments,
this age clearly saw the active role of technology in
advancing the way we communicate and disseminate
information.
The evolution of factories , assembly line work flows, and
devising mechanisms that would speed up the production
of what human beings need.
Industrial Age:

16. Due to the mass-producing printing press,
newspapers were soon developed. Image recording and
the invention of photography also began during this era.
Other systems of capturing more pictures were
developed, but none stood out like George Eastman’s
(invented the first easy-to-use handled camera called the
KODAK camera) improvement of the rolled and performed
celluloid film to go with his camera.
Industrial Age:

17. Other technological advancements that led to our
modern-day media could be traced to the invention of the
telegraph, invented in1844 by Samuel Morse.
From mere decoded messages, the human voice
was the next to be delivered through the wires upon the
invention of the telephone by Alexander Graham Bell in
1887.
Industrial Age:

18. The prolific Thomas Edison experimented with
recording sound and music with his invention of the
phonograph in 1877. But the person who successfully
developed a sound and music recording system was
Emile Berliner.
Edison also tinkered with another media-film-as his
invention of the incandescent light bulb.
Industrial Age:

19. French brothers Augustre and Louis Lumiere used
their invention called the cinematographic which had the
capacity of a film camera to record image and the capacity
of a film projector to project the film onto a big screen.
Scottish physicist James Clerk Maxwell
experimented with electromagnetic waves (or radio
waves) in 1873 while German physicist Heinrich Hertz
demonstrated the first transmission of these radio waves
in 1887.
Industrial Age:

20. From radio’s original purpose to improve people’s
communication processes, its use crossed to spreading
entertainment elements. The term “broadcast” began its
usage from radio to signify this one-way type of sending
messages or information to a wider audience.
If radio played a part in Worlds War I, World War II’s
beginnings coincided with the first public broadcast of
television. But this time, they were trying to broadcast not
only the human voice but images as well.
Industrial Age:

21. INDUSTRIAL EXAMPLES
Harnessing of
electricity : Electronic
Generation
KODAK camera
Discovered by: French
brothers Augustre and
Louis Lumiere
Cinematographic
camera

22. ELECTRONIC
AGE

23. Electronic Age:
The electronic age is also characterized
by the way humans consumed information in
a rapidly developing pace, leading us
towards what they called the “INFORMATION
SOCIETY”.

24. Electronic Age:
Cables and satellite technologies also
paved the way for faster transmittal of media
content, whether for information or
entertainment purposes.

25. Electronic Age:
The development of personal electronic
gadgets and recorder paved the way for
more access to mass media.

26. Electronic Age:
Portable gadgets like the Sony Walkman or
the Sony Discman revolutionized the way we
carried our music wit us. As for film, there were
also tape formats like the VHS and disc formats
like the short-lived laser discs, VCDs, and now
DVDs.

27. Electronic Age:
As soon as media products could be
converted digitally into intangible data. Another
era ushered in-the digital age.

28. DIGITAL
AGE

29. Digital age refers to our current age
wherein information is still seen as a
commodity yet its made of recording,
storage, delivery, and playback relies heavily
on digital technology.
Digital Age

30. Digital Age:
The emergence of the Internet was pre-
dominantly Digital an American-led
combination of efforts. European efforts
could also be traced in the development of
various components that helped make the
Internet work.
Digital
Digital

31. Digital Age:
Parallel to the development of the
networks that gave birth to the Internet,
developments in the world of computers were
also happening in various computer-related
industries. This was evident in the way the
personal computer evolved during the time
when Steve Jobs and Steve Wozniak of Apple
fame, the IBM company and later Bill Gates of
Windows.

32. Digital Age:
Other countries from different regions,
namely Japan, also came into the picture with the
development of specific parts for the burgeoning
personal computer systems.
From this revolutionary change in ICT systems.
Traditional media had to keep up with the
changing times.

33. Digital Age:
Eilm’s celluloid strip was the very first to be
affected by such developments as the world
slowly embraced electronic-based media than
chemical-based ones.
With photographers and filmmakers opting to
capture images using data recording systems,
turning chemical-based single lens reflex (SLR)
systems camera into DSLRs or digital SLRs.

34. Digital Age:
Audio magnetic tape systems also became a
thing of the past when digital media started
breaking down music data into the binary system,
making it possible for easier storage, transfer, and
recording of music into the digital realm.
Newer types of playback systems were
produces, giving birth to several types of music
player systems like the legendary iPod.

35. Digital Age:
Journalism also changed its form. Once
limited to the tangible print medium, the
intangible print version is evident online as
paper and ink traded in for websites that feature
newspaper issues accessible via online digital
means.

36. Digital Age:
With the advent of reading systems on
mobile technology, newspaper companies
created apps so readers could easily download
reading materials directly onto their
smartphones or tablets.

37. THANK YOU!!!
Presented by: Group 2