Dr. Balasaheb Sawant K onkan K rishi Vidyapeeth , Dapoli College of Agriculture , Dapoli Submitted by :- Submitted to:- Name:- Aditya Shekhar Dr. B.S. Shirsat Mam Regn . No. :- ADPU/22/5613 Practical Batch :- ‘E’
Communication Definition:- Communication is the process of exchanging information ,thought, ideas, and feelings from one individual to another . Communication is a two way process.
Elements of communication process The Sender :- The communication process begins when a person, known as the sender, generates a message . Messages stem from a person’s need to relate to others, to create meanings , and to understand various situations. The Message :- The message is a stimulus produced by a sender and responded to by a receiver. Messages may be verbal, nonverbal, written materials, and artistic .
The Channel :- The channel is the medium through which a message is transmitted. There are three major communication channels: visual, auditory, and kinesthetic. The visual channel consists of sight and observation. The auditory channel consists of spoken words and cues. The kinesthetic channel refers to experiencing sensations. The Receiver : - The receiver is the person who intercepts the sender’s message. Receiving is influenced by complex physiological, psychological, and cognitive processes. The physiological component involves the process of hearing
Feedback : - Feedback is the information the sender receives about the receiver’s reaction to the message. The function of feedback is to provide the sender with information about the receiver’s perception of a situation.
Berlo’s Communication Model : The Berlo’s model of communication takes into account the emotional aspect of the message. Berlo’s model of communication operates on the SMCR model. In the SMCR model it includes:- S - Source M - Message C - Channel R - Receiver
S - Source :-The source in other words also called the sender is the one from whom the thought originates. He is the one who transfers the information to the receiver after carefully putting his thoughts into words. It is done which includes :- communication skills attitude knowledge social system culture
M - Message :- When an individual converts his thoughts into words, a message is created. The process is also called as Encoding. Any message further comprises of the following elements:- content element treatment structure code
C - Channel :- Channel actually refers to the medium how the information flows from the sender to the receiver. R - Receiver :- When the message reaches the receiver, he tries to understand what the listener actually wants to convey and then responds accordingly. This is also called as decoding.
The receiver should be on the same platform as the speaker for smooth flow of information and better understanding of the message. The receiver should be on the same platform as the speaker for smooth flow of information and better understanding of the message . He should possess good communication skills to understand what the speaker is trying to convey.
Criticism of Berlo’s smcr model of communication :- No feedback / don’t know about the effect . Does not mention barriers to communication . No room for noise . Complex model . It is a linear model of communication . Needs people to be on same level for communication to occur but not true in real life Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human beings(thinking , understanding, analyzing)
Role of Feedback in Communication Process : It completes the whole process of communication and makes it continuous. It sustains communication process It makes one know if one is really communication or making sense It is a basis for measuring the effectiveness of communication It is a good basis for planning on what next to be done especially statistical report Communication will be useless without feedback
Barriers to Communication: - Physical barriors :- Open plan building designs are attractive as they allow colleagues to communicate quickly and efficiently. The moment you shut the door to your office, create distance between people or erectwalls that divide your staff f, you are creating physical barriers to effective communication . Perceptual barriors :- While physical barriers are easy to see, perceptual barriers are those you erect in your mind. The way you communicate could be affected by preconceived ideas, your typical behaviour patterns or misunderstood body language.
3. Emotional Barriers :- Self - confidence plays an enormous role for naughty. By having an indepth understanding of the information you’re sharing with others, you will be able to deliver it with clarity. This knowledge increases the probability that those receiving the information will understand it and be able to act on it. 4. Cultural barriors :- Modern business is conducted in a global community, whether it's the mix of staff in the workplace,or working with colleagues, suppliers, and retailers in other parts of the world.
5. Language barriors :- Communicating with people whose native language is not English can pose problems. The way people speak is different from each generation. Utilising common sense strategies such as translation services, learning the basics of the foreign language, and using multiple methods of communication can overcome these language barriers. 6. Gender barriors :- Men and women are different, and while workplace relations between genders have improved astronomically over recent years. Effective communication can only be achieved between genders if everyone feels safe when offering their ideas and opinions .
7. Interpersonal Barriers :- Poor self-esteem or an inability to make connections with others can prohibit us from actually communicating with our colleagues. This challenge can lead to withdrawal from the business dynamic, keeping your opinions and ideas to yourself and removing yourself from the workplace community.