Advance Digital Marketing Online Program - ODM.pdf

Advance Digital Marketing Program helps Students to have a complete knowledge of Digital Marketing (Basic To Advance including an understanding of coding, web development, SEO, SEM, Email Marketing, performance marketing, etc.,

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You will learn from our qualified experi, who ‘will protide you with
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you to find the Bestcareer opportunity in digital marketing,

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WHO SHOULD TAKE THIS COURSE?
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3. LEARNING METHODOLOGY

4. WHAT WILL I LEARN?

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Lets Drive Into Course Modules:

5. INTRODUCTION

Tools & Software
Covered

Principles of Digital Marketing

Digital Marketing Basle
Digital Marketing Concept

Setting Strategy Objectives and KPIs

Digital Strategy Research

Developing a Creative Strategy

Executing a Digital Marketing Strategy
Communicating a Digital Marketing Strategy
Inbound and Outbound Strategies

Digital Mecia Examples

Traditional vs Digital Marketing

Principles of ODM's Methodology

Digital Channels

Google Ads

‘What’ it all about? How do you reach custom:
media work together to create a water-tight camp:

ns
How can traditional and digital _
ign that speaks; ls truth

across any and every channel? This modula takes you through-all the) basics,

helps you explore the buyer journe)
always to keep things clear and actionable

Developing Marketing Objectives
SMART Objectives
‘Managing Your Time Effectively

Ways of Effectively Dealing with Requests.

Benefits of Effective Time Management

Tasks
Best Practices
Time Saving Strategies

Eliminating Time Stealer

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Developing Marketing Objectives

Ways of Efectively Dealing with Requests
Benefits of Effective Time Management
Distinguish between Urgent and Important
Tasks

fest Practices

Time Saving Strategies E

Eliminating Time-Stealer
Competitor Analysis
Target Segmentation

Competitive Advantage

Niche Marketing & Segmenting

GTnetix Answer The Public

6. igital marketing is fascinating and powerful bec ntated, yet
CONTENT DURE EE Re
A what they SOTO tag crestrrcórtent thot spas (ORBE but

aT also about sending it out into the big wide dtgitatworld atthe right time and via
MARKETI! Do eect

Bestofall, you getthe ability to 5

Content Marketing Content Marketing Strategy Developing a Content Marketing Plan
What A Content Marketing Introduction To Content Marketing Strategy Content Marketing Goals
Types of Content Marketing Tools Techniques & Strategies Content/Business Goal Alignment
Understanding Your Goals Content Distribution Customer Personas
Content Is The Present & Future Of Marketing Measuring & Marketing Content Topics
Preparing Content Marketing - Calendar Content to Audience Mapping ‘Content Management Systems
Current Marketing Environment
Content Marketing Concepts Creating and Curating Content
Blogging To Build Your Business
Benefits of Content Marketing Content Stakeholders
Qualities of Effective Content ‘Using Content Research to Find Opportunities Content Types and Formats.
Types of Content Content Tools

Social Listening,

Content Alignment with the Buyer' Journey Content Creation Best Practice

Competitor Content Analysis

‘Community Management Content Personalization,

Content Audit

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7. Key Social Platforms for Digital Marketing

Benefits of Social Media Marketing

Social Media Marketer Responsibilities,
he Buyer's Journey Stages

Influential Social Media Platforms

Key Terminology

Setting up a Social Media Experience for a
Business

Best Social Media Account Practices
Facebook fr a Business

Twitter fora Business

Linkedin fora Business

Instagram for a Business

Fasern (O)instagam facebook twitter Linked]

experience foryouraudience. Your brand needs toring laud and elgar thrquah all
the right platforms.and we're going to show you how. Learr-how.t@ Brow and

engage a community around your, offering=Give. these people more to care

ing and gel deeper insights

Growing and Engaging an Audience Developing Data-Driven Audience and
Campaign

‘Content Sharing Best Practices Campaign Toois Analysis

Sharing Stories Best Practices Facebook Tool and Araba

Video Content Best Practices Linkedin Toots and Analytics

Hashtag Usage Best Practices Instagram Tools and Analytics

Instagram Content Best Practices dearer etn

Creating and Optimizing Social Media Viral Marketing
Campaigns
Social Media Listening
Campaign Set-up Snapchat
Facebook and Instagram Business Manager Pinterest

LinkedIn Campaign Manager

Snapchat

8. Hfound. Search Engine _
Optimisation isall about getting on that first Google page, stayingttop.ofthe
and top of mind, Leam the tricks of the träde'such as roma dor
content attracts, how to create more: engagement and the magical art of
conversion. Thereis so much to ‘ik ee

SEARCH ENG

Understanding SEO
Introduction to SEO
SEO Fundamentals
Paid and Organic Search
Technical Components for Visibility
Anatomy ofa Search Result (Search Snippet)
Key SEO Components
‘Common Search Query Types

SERP (Search Engine Results Pages)
Aligning SEO and Business Objectives

SEO Objective Types
Create and implement SEO Objectives

Indexing & Crawling Basics.

Tools & Software

en hrefs Googk

Keywords and SEO Content Plan
Keyword Research Benefits
Short and Long Tal Keywords
Conduct Keyword Research

Convert Keywords into SEO Content
Optimize Organic Search Ranking

‘Technical Components for Visibility
On-page Optimization

Off:page Optimization,

Webpage Understanding

Web Page Basics Understanding

Basic HTML Tags to create a web page

Google G, gle Trends

Analytics

Measuring SEO Performance
Traffic Sources
SEO Metre Types
Success Measurement

Demographic, Geographic Analysis
Enhancing Your Problem-Solving Skills.

Effectively Identify Problems
Problem Solving Strategy

Problem Solving skill Sets
‘SEO Resources, Careers in SEO

Effectively Identify Problems
Problem Solving Strategy

QD worvpress

9. Pay-Per-Click campaigns using Google Ads, bid auctions, how to squceze every
PAY-PER-C drop of value out of. paid search campaigns, the ,fracking ¡of successful

conversions, Google Analytics and more'= this is turbo-charged Marketing

Fundamentals of Paid Search Search Campaign Management The Art of Persuasion
Pal vs. Organic Search Advertsing Buéget Management Persuasion when Interacting with Others
Customer Use of Search Engines Google Ads Bidding Persuasion Techniques for Audience
Paid Search Benefits Google Ads Bid Simulator Too! Maximizing impact of Proposals
Elements of Pid Search Campaigns Optimize Pad Search Campaigns Overcoming Objections to Proposals
Google Ads Editor
Paid Search Campaign Creation with Types of Campaigns
Google Ads
Paid Search Campaign Measurement eras
Google Ads Manager Account een Display Ads
Google Ads Best Practice epee sales As
Google Ads Account Elements ee a
Paid Search and SEO Keyword Research en The
oa pasan AS SO Google Analytics & Search Console Reporting Leads Generation Ads
Smart Ads
Teatgasormare Googlı Google osos Googl Google a” Google
ES Analytics FW Ads searchConsole Tag Manager @ Data Studio

10. ‘Are email lists m to your virtual home
address so its important + but do it right il gets opened id starts
your target on a click-through journey of discovery. Also see:how if Een all be

mated for max efficiency. Ane otforget. the alfimportant regulatory

Email Marketing Fundamentals. Email Design Testing and Optimizing an Email Campaign
Key Concepts Email Writing and Design Test Components
Inbound Email Marketing “he Buyer's Joumey Alignment A/BTesting
Legislation and Regulations Subject Lines Key Campaign Measurement Metrics
Copy Essentials lick The
ates Py Optimize Open and ClickThrough Rates
Design Best Practices. ‘Mobile Optimization
Key Strategy Principles
Call-to-Actions (CTAs) Bounce Rates and Unsubscribes
Emall Service Providers.

Image Best Practices a an
Recipient Sources Customer Acquisition Strategi

Creating an Effective Email Campaign
Contact Databases ened Uist emai

Marketing Automation nal ora Creation) Co-branded Emails
Delivery Factors
Benefits of Automation Tools ‘Third-Party Email Newsletters
Delivery and Placement Challenges
Key Process Building Blocks Viral Emails
Campaign Management Best Practices ee

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11. WE B S IT E simple, well-designed, optimised WordPress site that np! laps good but

also delivers for your business - goals arid salutions stay lined-up, hice and clear.

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Web Design and Website Optimization Design Principles and Website Copy Website Metrics and Developing Insight
Website Optimization and SEO Web Design Prindples Website Moritoring
Optimization and Digital Marketing Strategy Mobile Fst Design and SEO Evaluation Tools
Design, Construction, Maintenance and Copy Best Practice Implement Monitoring and Optimization
Optimization in a Marketing Context A/B Best Practice Testing ee
Publishing a BasleWebsite User-Centered Design and Website Principles of Agile Thinking
Optimization
ren UXand UI Design, Benefits and Principles Test and Learn Benefits to Marketers
ek Ux Assessment Applying Corporate Design Thinking
User Experience Improverent and User alle Thinking Benefits to Marketers

Website Architecture
Centered Design Methods |
Website Navigation Assessment Other Interlink Concepts
Key Optimization Performance Factors
10 Step Keyword Analysis & Metrix ee Google Analytics Google Search Console,
Googie Tag Manager Implementation

Tools & Software

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12. ANALYT

REPORTIN

Tools & Software
Covered

Web Analytics Fundamentals
Insight Types for Digital Marketers
Analytics Tools for Data Collection,
Measurement and Analysis
Google Analytics Benefits and Limitations
Analytics Reporting Terminology
Legal Requirements, Responsibilities

Creating and Configuring a Google Analytics
Account

Account Setup
Tracking Code Installment

Key Settings and Navigational Functions
Account Settings and Filters

Linking Google Analytics and Other Tools.

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their journey so you can perfect their seañaless path to purchasd.d

inside
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Setting Goals
Setup Goals
Match Website Activity to Goals
Use Goal Funnels to Analyze Customer

Conversion Journey

Google

Analytics

Campaign Types

Audience, Acquisition, Behavior of Google
Ads Bing Ads
Events and Conversion Reports

Multichannel Funnels Reporting

‘Analyzing and Recording
Track Traffic Changes in Real-Time
Custom reporting, Annotations and Custom
Segments
Platform Principles
‘The platform components.
The data model
‘Measurement Protocol data collection
Importing data into Google Analytics

Reporting APIs and Report Sampling
Bing Analytics & Metrix

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World's No 1 Customized Digital M
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Learn from the Scratch a
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Ateam of humans dedicated
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