Advanced Digital Marketing Course Curriculum.pdf

Advanced Digital Marketing Course is providing by Rank Keywords Digital Marketing Institute in Kanpur. No.1 Digital Marketing Institute in all Uttar Pradesh.
We have trained and qualified teachers to teach you. Get enroll Now. It's never be late!

1. DIGITAL MARKETING
TRAINING, Kanpur
www.rankkeywords.in
117/N/68 Avon Market, Shashtri Market,
Kakadeo, Kanpur, U.P.
Helpline No. [phone],
[phone], [phone],
[phone]

2. Table of Content
1 About the course……………..

2 Salient Features……………..

3 Who Should Attend…………….

4 What Our Students Say About Us……

5 Recognized by Media

6 Course Curriculum………….

7 Module1 – Module 24……………..

8 Exams and certificates………

9 Timeline and Fee……………………..

10 About Rank Keywords Marketing Group…..

3. 100% Placement Assistance
1 Course

5 Certificates
















About the course
The Digital Marketing Training Program is
designed by the industry experts. You will get
Hands-on learning with live projects and
simulation exams. With the complements of
world-class course content in Blogging, PPC,
Social Media, and Web Analytics.

4. About the Digital Marketing
Digital Marketing is the one of fastest growing industries in India. In Digital
Marketing you will learn how to create ads for YouTube, Social Media, Google
and many other platforms. As well as you will learn about various tools &
techniques like SEO, Google Analytics, AdWords, Blogging etc.

According to survey of Times of India “There are around 13 lakh jobs in Digital
Marketing by the year 2022”. Using Digital Marketing you can also earn money
online and grow your business.

Dainik Jagran Times of India

5. WHO SHOULD AT T END

Students in under graduation courses or post graduation courses

Entrepreneurs, Bloggers, YouTubers, Freelancers or have family
business

People looking for best future opportunities & hike in salary.
Website developers & App developers
Marketing & sales professionals

6. SALIENT FEATURES



Training classes by Google certified
professionals
Moduleend classes by Top Digital
Marketers of India
Rs. 5 lacs – Rs. 15 lacs Job offer

24 x 7 Support through Discussion
Forum

Certificate from Google and
Facebook, 4 more certificates
Rs. 50,000+ Worth Digital Marketing
Tools and books

Hands-on experience with 10+ real
World projects
Help in your blog, freelancing career,
YouTube channel & app installs

7. WH AT O UR
STUDENTS SAY
ABOUT US



















“In Rank Keywords,
I get more than my
expectations. Digital
marketing expertise
and dedication level
of trainers is totally
awesome.”
Snigdha Tiwari
“This training is
turning point of my
life, Sir takes care
of every student and
tracks their pain &
growth everyday.”
Soumil Malhotra

8. “I’m getting the best
quality of digital
marketing
knowledge here and
world class
frameworks and
content.”
Garima Bist
“The best thing in
Rank Keywords is
you can ask your
queries 24/7. Best
level of personal
attention for every
student.”
Amar Gupta
Our training is recognised by the newspapers

9. “Rank Keywords is
the best institute to
learn digital
marketing. Here I
get perfect leanings
to become an
entrepreneur.”
M. Khizar
“I have learnt all the
basics to advance of
digital marketing
and marketing with
interesting case
studies, framework
and quizzes. ”
Varun Lalwani
Webinar by top digital marketers of India, USA and Malaysia

10. 105 Hours Training
200 Hours Practical
10+ Real-World Projects
23+ Top Case Studies
50+ Marketing Tools Experience
8 Quiz
2 Exams
Course Curriculum

11. Let’s Learn Digital Marketing





Step 1
Digital
Perception



Step 4
Advance Digital
Marketing

Step 5
Get Job or
Earn Money
Online



Step 2
Basics of Digital
Marketing

Step 3
Digital Marketing
Projects & Tools

Step 6
You are Digital
Marketing Expert!

12. Module – 1
Introduction To Digital Marketing
Marketing Principles & Terminologies
Digital Marketing Basics
Digital Marketing Opportunities
Digital Marketing Vs. Traditional Marketing
Inbound & Outbound Marketing
Classroom Marketing Activities
Marketing Case Studies

13. Module – 2
Website Development
Basics of website development
WordPress basics and advance
UI/UX
Mobile Friendly Website
Your first website
Landing Pages Designs
Chat bots & Popups Integration

14. Module – 3
Search Engine Optimization (SEO)
Working of Search Engine
Google Search Algorithm
Keywords Types and Selection
On-page SEO (Basics+Advance)
Off-page SEO (Basics+Advance)
Local SEO & Google My Business
SEO Auditing & Tools

15. Module – 4
Web Analytics
Role of Analytics In Digital Marketing
Google Analytics
SEO Analytics & Reporting
Audience Behavior & Demographics Reporting
ROI & ROAS Based Analytics
Viral Content Analytics
UTM & Uses
Adobe Analytics - Site Catalyst

16. Module – 5
Content Writing & Marketing
Choosing Right Content Ideas
Crafting killer headlines
Structure & Types of Content
Grammar behind the Content
Storytelling & Copywriting
Content Distribution Strategy
Content Marketing Tools

17. Module – 6
Blogging & Google AdSense
Basics of blogging
Niche Selection Rules
Content Strategy
Traffic Sources & Strategy
Google AdSense
Other Ways To Monetization
Webinar by a top Blogger

18. Module – 7
Graphics Designing

Graphics Designing In Digital World
Photoshop
CorelDRAW
Social Media Post Designs
Ads Designs
Creativity Behind Ads
10 Minute Graphics Challenge

19. Module – 8
Social Media Marketing
Social Media Marketing landscape
Basics of Facebook Marketing
Facebook Marketing strategies and tools
Twitter Marketing
LinkedIn Marketing
Social media for personal branding
Key Takeaways

20. Module – 9
Freelancing
Golden Era of Freelancing
Success Factors In Freelancing
Various Platforms In Freelancing
Skills To Sale Your Services
Digital Selling Pro Tips
Finding Projects From Social Media
Freelancing As Career Option
Webinar from Top Freelancer

21. Module – 10
Google AdWords
Psychology of search
Keywords research
Google AdWords fundamentals
AdWords campaigns creation & optimization
Display Marketing
YouTube Marketing
Shopping Ads Campaigns
Universal App Campaigns

22. Module – 11
YouTube Marketing & Video Editing
Landscape of YouTube Videos
Video Editing Tools
Selection of Category In YouTube
Channel Creation
Use of Keywords, Tags In Video
YouTube Video Marketing
Tools for YouTube Success
Earning from YouTube

23. Module – 12
Sales in Ecommerce Platforms
History of Ecommerce
Buyers Behavior In Online Buying
Amazon Seller Central
Flipkart Seller Hub
Marketing Strategy for Products
High Profitable Business from Ecommerce
Top Case Studies

24. Module – 13
Email Marketing
Introduction to email marketing
Designing of email templates
Automation in email marketing
Tools for email marketing
Reporting In Email Marketing
Evaluating data metrics with email marketing
Case studies

25. Module – 14
Leads Generation & CRM
Sources of Lead Generation
Optimizing Landing Pages
Sales Funnel
Automation In Sales Funnel using Zapier
Convert Leads Into Customers
Manage Leads in CRM
Low Cost & High Quality Leads Ideas
Rs. 500 Leads Challenge

26. Module – 15
Ecommerce & News Website Development
Ecommerce Website Design
Shopify
Marketplace Walkthrough
Payment Gateways
Sale cross border & Global
Multi Channel Marketplace
Solution for Shipping Orders & Tracking
Top Case Studies

27. Module – 16
Dropshipping

Introduction to Dropshipping
Selection of products to sell
Turn website into sales machine
Supply in International Market
Grow Income From Dropship
Case studies
LIVE webinar by a Dropshipping Expert

28. Module – 17
Video and Content Marketing

Power of content marketing
New era of video marketing
Viral content marketing
Content marketing tools
Content marketing as an influencer
LIVE Video class by top influencers
Case Studies

29. Module – 18
Advance SEO & Deep Blogging Secrets
SEO Steroids
Black Hat SEO Techniques
Grey Hat SEO Techniques
Deep Blogging Secrets To Earn Money
SEO of Ecommerce & Listing Sites
SEO of News Sites
SEO of Mobile App (ASO)
Career In SEO

30. Module – 19
Affiliate Marketing
Purpose of Affiliate Marketing
Get Started with Affiliate Marketing
Selection of Profitable offers
Approval from Affiliate Networks
Affiliate Marketing using YouTube
Affiliate Marketing Using SEO
Affiliate Marketing Using Email
Secrets to Get 50% Margin

31. Module – 20
Influencer Marketing & ORM
What is Influencer Marketing
Influencer Marketing on Instagram
Influencer Marketing on YouTube
Earning from Influencer Marketing
Online Reputation Management (ORM)
Make a strong Network Worldwide
Meetup with top Influencers

32. Module – 21
Google DoubleClick & Media Buying
Introduction to Programmatic Media Buying
Traditional vs Programmatic Media Buying
Google Double Click
Media Buying using Taboola
Google Double Click Exam

33. Module – 22
Digital Marketing for Your Business
22.1 Planning & Executing Marketing Strategy
Selection of Digital Platforms
Targeting Right Audience Tips
Growth Hacking for your business
Low Budget Investment Strategy
ROI Based Marketing
100+ Tools & Techniques to get results
Tracking & Optimizing Campaigns

34. Module – 23
Permanent Income from Online World
Blogging Income
Freelancing Income
YouTube Income
Dropshipping Income
Marketplace Income
Affiliate Marketing Income
Influencer Marketing Income
20+ Secrets Ways to Income with Proven Techniques

35. Module – 24
Job & Interview Preparation
Create impressive Resume
Soft skills Training
Personality & Communication Training
Learn to convey information quickly & clearly
Group Discussions
Impress HR Panel with your project presentations
Mock Interviews
24.7 Get Jobs alerts from various platforms

36. Exams and Certificates
Elementary Exam: To test basic skills of digital marketing
Master Exam: For job offers (Passing criteria: Min 80%)
On passing elementary exam 4 certificates will be given
including certificates from Google and Facebook.

37. Some
Glimpses
Of Previous
Batches





















Kanpur
Lucknow
Noida
Chandigarh
Sultanpur

38. ABOUT RANK KEYWORDS MARKETING GROUP
We are the team of Digital Marketers from India’s best
institutions. We help businesses in online marketing by using data
and technology. We have trained over 20,000+ digital marketing
professionals and students.

For more details: www.rankkeywords.in























© Rankkeywords Private Limited CIN: U74999UP2018PTC102567
Head Office Address

117/N/68 (Opposite Agra Sweet House) Avon Market,
Shashtri Market, Kakadeo, Kanpur, U.P.
Helpline No. [phone], [phone],
[phone], [phone]