Advantage and disadvantage of CRM

Management Information System

1. Advantage and Disadvantage of CRM By: Mary Grace R. Aguilar

2. H elps companies get an insight in to their sales activities Helps in identifying profitable/ unprofitable customers Its possible to integrate CRM with many third party applications/ web-based applications Some CRM vendors support accessing the CRM system through mobile phones/ Tablet computers

3. Disadvantages CRM may result in duplication of tasks Scalability may be limited or costly Educating the users about the proper CRM usage and getting them to actually use it, might be a challenge If the CRM solution is not customized to the business objectives of a particular company, the implementation might fail.