Advertisement copy

1 ST CHAPTER OF BUSINESS CORRESPONDING REPORT,MEANING ,TYPES

1. ADVERTISEMENT COPY PREPARED BY SANGAMESH UPPAR LECTURER IN COMMERCE 9740522622

2. Meaning The term advertisement has been derived from the latin word ‘ADVERTERE’ Advertisement is form of a sales promotion where you can expose the products to the outside world and let them know about the positive points about your products

3. Definition ROBERT ZACHER “Advertisement is a means of communication information parenting to product and services/ ideas,by other then direct personal contact,on an openly paid basis with intent to sell or other wise obtain favouarable consideration.”

4. Advertisement copy meaning Advertisement copy is material written for advertisement and publicity. it contains words, narration,picture,and sketches about the products or services. Definition CHUNAWALL &SETHIA: Advertisement copy is refers to written material which is to be set in type for the print media or spoken by announcers for broad-cost commercials.

5. Effective Advertisement copy Attractive Informative convincing remembreable create interest simple realistic Educative

6. Layout of advertisement copy Layout refers to the way of structuring or placing various contents of massage Layout is to be adjusted according to the media and size of advertisement copy in any advertisement copy the following five matters are found :-

7. 1.Caption The beginning of advertisement copy is headline it should act like attention getter, divert readers mind from useful reading and should evoke interest

8. 2.comprehension The sprit of caption is to be elaborated with illustration examples etc, this can be done either by presenting some drawings ,photos ,sketches, diagrams,dialogue etc,

9. 3.Copy’s Text It thoroughly all the features ,uses ,utility , satisfaction, using procedure The text may be presented in different approaches Descriptive Approach: where an advertisement copy narrates a story either from historical events or epics

10. B)Institutions Approach Where the stress is on the company’s name,promotors or founders of the institution

11. c)Suggestive approach Where a solution is offered for a particular problem and products is introduced as a problem solver

12. d)Educative approach Where some facts and figures are given and they add to knowledge of readers

13. e)Benefits Approach Where the benefits and advantages an user of a product gets are mentioned one by one

14. f)Jokes Approach Where some kind of short jokes are narrated and the product is offered as a solution

15. 4.Confirming Marks Another important content of an advertisement copy is the use of trade mark or symbol or logo of the product or copy

16. 5.Contact Address At the end of the advertisement the name and address of the manufacturer ,distributors ,agents etc. are given so that the prospective customer can contact them .