Advertisement presentation

Advertisement presentation

1. ADVERTISEMENT PRESENTED BY: MEGHA JAIN MBA Ist SEM .

2. Meaning of Advertisement From Latin word ‘ adverter ’ -“to turn attention of people to specific thing” Form of communication Represents the message/idea of the sender. A combination of creativity, market research & economic media buying. Powerful communication medium & vital marketing tool to help sale of goods. Targeted at a mass audience

3. Content Meaning Top 10 Advertising agencies The biggest advertising agency Types of advertisement The best Advertisement

4. Top 10 Advertising Agencies in World 1 | Ogilvy & Mather Ltd 2 | JWT Hindustan Thompson Associates 3 | Rediffusion – DY&R 4 | Mudra Communications Ltd 5 | McCann-Erickson India Ltd  6 | Pressamn Advertising and Marketing Ltd 7 | FCB- Ulka Advertising Ltd  8 | RK Swamy BBDO Advertising Ltd  9 | Trikaya Grey Advertising (India) Ltd  10 | Chaitra Leo Burnett Pvt Ltd

5. The biggest advertising agency Miles Young - Worldwide Chairman and Chief Executive Officer Founded- New York (1948) Founder- David Ogilvy It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.

6. Classification 1. Out-Door Advertisement 2. In-Door Advertisement 3. Non-Product Advertisement 4. Radio Advertisement 5. T.V Commercial 6. National Advertisement 7. International Advertisement 8. Retail Advertisement 9. Classified Advertisement 10.Local Advertisement

7. 11. Brand Advertisement 12. Covert Advertisement 13. Celebrities Advertisement 14. Broadcast advertising 15. Surrogate Advertising 16. Online Advertising 17.Public Service Advertising 18. Professional Advertising 19. Online Advertising

8. 1.Out-Door Advertisement Bill-board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted

9. 2.IN-DOOR ADVERTISING This kind of advertisement provide the best opportunity of putting over a reasoned selling argument. The advertisement are addressed to the reader, listener and viewer at a time of leisure when he or she can observe the message.

10. 3. Non-Product Advertisement Advertisements exist to sell something to an audience, but they don't always feature a product to sell. When a business try’s to promote an idea that it considers important, it's engaging in a type of marketing known as non-product advertising. Non-product advertising is also used by various groups to promote public awareness of issues or programs.

11. 4. Radio Advertisement It is a small business advertising. Radio advertising can be a very effective means to attract customer to some business. New Sathi lather House, Bhiya Pizza, Fhakar rent a car

12. 5. T.V Commercial Is a generally considered the most effective mass-marketing advertising format as is reflected by the high prices. T.V network charge for commercial airtime during popular events.

13. 6. National Advertisement Geographically speaking national advertising’s range is extended to the territorial limits of the country. The advertiser use the national media to inform the consumer about the product. The advertiser use the national local or regional language but prefers the national language. It can be available in everywhere of country and easily purchased it.

14. 7. International advertising Advertising a product or service in a country other than where it originates.

15. 8. Retail Advertisement Emphasizes the specific retail outlet as the place to buy a specific range of brand. It can be local store advertising in local newspaper.

16. 9. Classified Advertisement Is a product or services advertising that appears in specific section of newspaper under the heading classifying the product or service being offered.

17. 10. Local Advertisement Any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state.

18. 11. Brand Advertising It is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).

19. 12. Covert advertising Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

20. 13. Celebrities Advertisement Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.

21. 14. Broadcast advertising Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.

22. 15. Surrogate Advertising Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.

23. 16. Online advertising Online advertising is the newest and fastest growing way to advertise. The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.

24. 17. Public Service Advertisement The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues such as HIV/AIDS, Political ideology and Energy consveration

25. 18. Professional advertising Advertising directed toward professionals such as doctors, dentists, and pharmacists, etc., who are in a position to promote products to their patients or customers.

26. THE BEST ADVERTISMENT