Advertising 5 m's

College Project (MBA Finance)

1. Advertising – 5 M’s Submitted By : Chitra Singh 04 Jeet Joshi 10 Arpita Joshi 11 Pooja Mehta 15 Yashvi Sheth 26 Ronak Koshti 37 Submitted By : Dr.Roopa Rao

2. 5 M’s Of Advertising While developing an advertisement program, marketing managers first need to recognise the target market and consumer motives.

3. Mission What are the company’s advertising objective? Example: Coca Cola’s “Share a Coke” Campaign

4. Money How much can the company spend and how to allocate to the company’s spending across media types? Example: McDonald’s

5. Message What must the ad campaign say? Example 1: Nike’s message during Covid

6. Message What must the ad campaign say? Example 1: Nike’s “You Can’t Stop Us” Campaign

7. Media and Measurement Measurement: How should the company evaluate the results? Example : Coca Cola’s “Share a Coke” Campaign Media: What media should the company use? Media: Measurement: #ShareACoke the No. 1 global trending topic on social media.

8. THANK YOU