ADVERTISING management

Advertising ppt for students

1. BBA 301 : Advertising Management Pawan Kumar

2. Unit – I: Advertising: Introduction, Scope, importance in business: Role of advertising, function of advertising, key players in advertising, types of advertising. UNIT – I: Nature, Scope & Functions

3. What is Advertising What is Management Advertising is a Promotional activity which aims to sell a product or service to a target audience.

4. Town Criers Advertising   Town Criers: In ancient towns and cities, where the majority of citizens were illiterate, town-criers were appointed to call out official announcements and general news . Trademarks : The practice of attaching seals or marks to products was widespread in antiquity. Around 4,000 years ago, producers began by attaching simple stone seals to products which, over time, were transformed into clay seals bearing impressed images, often associated with the producer's personal identity Trade Mark Signage is a broader term that includes any type of graphical representation or displays with an objective to convey information or a message to an audience. Similarly, signage advertising simply means to advertise or promote a brand/business/company with a graphical display.

5. Aim of Advertising Objective of Advertising

6. Function of Advertising Scope of Advertising

7. Out Door Advertising

8. Public Service Advertising

9. COVERT ADVERTISING

10. CELEBRITY ADVERTISING

11. Direct response advertising is  a sales and marketing technique used to generate leads and reward customers for performing certain tasks, like sharing a link or referring a friend . This type of advertising can be effective because it encourages customers to connect with a brand by providing incentives.

12. Response Advertising

13. Interactive advertising refers to promotional techniques that include an element of feedback from those to whom the advertisements are directed. This feedback gives the advertiser analytical data that can be used to improve the advertising methods being employed. Interactive advertising is usually used to refer to online advertising, but can also be applied to offline advertising methods such as consumer surveys. REEBOK ( Interactive Advertising ) Trying to compete with a brand like Nike means you have to get pretty creative. Reebok decided to do just that in Sweden by creating an interactive advertising campaign that really got consumers excited. Reebok installed a combination speed cam and a shoe display in the center of town. Then they told people that whoever ran past the display the fastest would get a free pair of shoes. Read more at Gist: 7 Great Examples of Interactive Advertising https://getgist.com/examples-of-interactive-advertising/

14. The Functions of Advertising

15. Nature of Advertising

16. Nature of Advertising • Advertising is distinguished from other forms of marketing communications: – It has a verbal and/or visual message. – The sponsor of the message is identified. – Delivery is through recognizable (usually mass) media. – There is payment by the advertiser to the agencies

17. 5 Ms of Advertising

18. The Key Players

19. The Key Players

20. The Key Players

21. The Key Players

22. The Key Players

23. The Key Players

24. Advertising communication process

25. Role of advertising in social and economic development of India

26. Role of advertising in social and economic development of India

27. Role of advertising in social and economic development of India

28. Role of advertising in social and economic development of India

29. Ethics and truths in Indian Advertising.

30. Ethics and truths in Indian Advertising – Role of Advertising

31. Ethics and truths in Indian Advertising – Ethical Issues

32. Ethics and truths in Indian Advertising – Truths

33. Ethics and truths in Indian Advertising

34. Ethics and truths in Indian Advertising

35. Ethics and truths in Indian Advertising DOORDARSHAN CODE No advertisement should be permitted : To derides any race, caste, colour , creed, nationality Which is against any of the objective principles, or provision of the constitution of India; Which will tend to incite people Which exploits the national emblem

36. Ethics and truths in Indian Advertising DOORDARSHAN CODE No advertisement as News. Efficiency as per Consumer Protection Act, 1986. No to Guarantee or Guaranteed etc., Information shall be accurate - weight, quality or prices