advertising media types and how to measure their impact

advertising media types and how to measure their impact

1. 6 Types of Advertising Media and How To Measure Their Impact

2. Advertising media

3. What is advertising media?

4. Types of advertising media Here are six common types of advertising media that businesses can use

5. 1. Online media Online media describes any type of internet-based promotional content, including video advertisements on streaming websites or pop-up advertisements on blogs It exposes consumers to a company's offerings while they're using a social media platform or browsing a website Marketers may allocate more funds toward online media advertisements, as they can target many types of consumers

6. 1. Online media

7. 2. Broadcast media Broadcast media involves any publicized visual or auditory marketing content The primary forms of broadcast media are: Radio Television Film

8. 3. Print media Print media allows companies to circulate marketing content through physical publications Many companies use print advertisements to target certain consumers, such as those who prefer buying publications and receiving physical mail to reviewing posts or receiving messages online Print advertisements and promotions use hard copy media, including: Newspapers Magazines Direct mail Brochures

9. 4. Outdoor media This Photo by Unknown author is licensed under CC BY-NC-ND . Outdoor media, or out-of-home advertising, describes any promotional content people encounter outside of their homes and offline This advertising medium can be extremely effective, as it can target a captive audience, such as people in traffic jams or waiting in airports or stations There's a wide range of outdoor media formats available for static, mobile and digital advertisements, including: Billboards Street furniture Transit media

10. 5. Ambient media This Photo by Unknown author is licensed under CC BY-NC-ND .

11. 6. Specialty media This Photo by Unknown author is licensed under CC BY-SA .

12. Choosing an advertising media clarify objectives and gather information. Clearly defined campaign objectives, including details on the product or service and ideal client, are essential Factors to consider at this stage, including: Type of product or service Advertising budget available Return on investment Potential reach and exposure Measurability Competitors' strategies

13. Tips for measuring the impact of advertising media

14. Track customer inquiries

15. Use toll-free numbers

16. Offer discounts or coupons

17. Use online analytics tools

18. Add QR codes

19. Create campaign hashtags