Advertising set texts.pptx23456793468567

media studies

1. Advertising: Set Texts Fleur de Bruxelles

2. River Island LABELSAREFORCLOTHES Media Language and AIDA

3. The River Island Advert Within this advertisement the AIDA principles have been used to create an effective marketing approach and maximize the impact of the ad. To capture the audience's attention River Island have used the red color to pop behind the focus as its eye catching and draws notice. Also, the use of the slogan at the bottom is clear and bold attracting those who already know the brand name or even those who are new. To draw an audiences interest the imagery must be symbolic or meaningful to stand out and intrigue those passing. For River Island, they have captured a man with a disability in their clothes modelling for them, highlighting originalism and how there's not a standard which should be met to feel confident and free within your body. To grab an audiences, interest its important for the advert to portray a meaning. In the River Island advert they have used typography in the hashtag labels are for clothes. This can draw a wide audience into the advertisement as it symbolizes how you shouldn’t feel defined by a size or label representing diversity and individualism .

4. DOVE REAL LIFE REAL BEAUTY Media Language and AIDA

5. Dove Advert Within this advertisement the AIDA principles have been used to ensure their message targets their audience. To capture the audience's attention Dove have used the natural day to day image to focus on the sense of normality instead of a famous model. One of Doves main messages represent natural beauty, so the image here represents the reality of a mother's life rather than the expectations made. To draw their target audiences Dove have not followed a specific color scheme or feminine background/atmosphere . Instead, they have just formed a regular typical scene of a mother cooking with her kids around. This symbolizes their message and aim of symbolizing normality. To grab an audiences, interest its important for the advert to portray a meaning. In Dove advert they have used typography in caption REAL LIFE. REAL BEAUTY. This can draw a wide audience into the advertisement as it further recognizes their message and targets a wide range of customers. Also the layout is from top to bottom left to right making it readable and clear.

6. SHELTER ADVERT MEDIA LANGAUGE AND AIDA

7. Shelter Advert Within this advertisement the AIDA principles have been used to create an effective marketing approach and maximize the impact of the ad. To capture the audience's attention Shelter have used the red and black as their man colors to focus the image around as its bold and eye catching but also creates a dark powerful atmosphere. Also, the use of the slogan at the bottom is attracting those who already know the organization name or even those who are new, as it portrays their meaning for those in need . To draw an audiences, interest the imagery must be symbolic or meaningful to stand out and intrigue those passing. For Shelter, they have captured 3 people looking directly at the camera with a serious expression. This immediately represents their depth and meaning as an organization seeking to help those struggling. To grab an audiences, interest its important for the advert to portray their overall meaning. In the Shelter advert they have used typography in the Infront of their imagery in a deep red tone. Each piece of text focuses on a specific speech on how those individuals may be feeling. This enables the company to use emotive language and a meaningful story.